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online_advertising_benefitsOnline advertising can really boost the bottom line of your business because of the reach of the Internet. Across the globe, we all use the Internet and access content. And not only is your net of potential customers vast, but the Internet also allows you to reach your leads instantly. There’s zero lead-time in the digital world.

Make sure that you accurately measure your online advertising campaigns and embrace an interactive approach to business. With the Internet, you can get instant feedback from the public on your marketing ideas. That feedback could be in the shape of an online form, a survey or a conversation on a social media platform. Either way, use this as a bonus opportunity to grab an email address and market future products and services to your audience.

Thorough planning and great preparation is the key to any successful online advertising campaign. Firstly, every business needs to understand whom they’re trying to reach. What is the demographic of your target customer? It’s always going to more valuable to reach a small number of relevant people than a whole bunch of pointless contacts. No online advertising campaign is rewarded for its number of views. This isn’t an exercise in vanity – it might be virtual, but we’re still dealing with profit. Therefore, be laser-focused on what’s going on.

Secondly, think about how your target customer likes to consume content, because that will dictate the form of your advertising campaign and how it’s delivered. Thirdly, as with any part of your business, you need to consider budget. Negotiate hard on Internet advertising rates. While print costs and fees for similarly traditional forms of marketing are fairly static, the Internet scene is continually in flux, so know that you have plenty of options at your disposal.

Last but not least, use every tool that’s worth its salt, it really is the only way to stay on top of this ever-changing world. Leading technology, combined with insightful strategy and expert execution will generate results. Selfless plug: Why not check out the ExactDrive’s sophisticated advertising platform? Our solution to today’s complex world of online advertising will put control back into your hands. It’ll also deliver value. By allowing you to target the right people at the right price, you’ll get a seriously simple, transparent and efficient online advertising technology.

Topics: Online Advertising, display advertising

Tim Nichols

Written by Tim Nichols

Tim Nichols is a founding partner at ExactDrive, a digital media buying agency with white label, reseller and managed service options available. ExactDrive plans, manages, and optimizes online advertising campaigns with the objective of delivering measurable value and empowering clients to find precisely targeted audiences. ExactDrive has offices in Minneapolis, MN and Milwaukee, WI.

Tim Nichols is also a contributing author on Forbes.com.