Online Advertising News

How to Make Online Advertising Work for You

Posted by Eric Greener on Apr 5, 2016 9:00:00 AM

Online advertising has the unique ability to reach out instantly to people across the entire world. If you're in the advertisement industry, then you probably know that online advertising has emerged as the primary platform for advertising in businesses throughout the globe - big or small. In fact, research suggests that in the following few years, online advertising will continue to outshine all other forms of promotion.

Of course, because of the possibilities that online advertising has brought to the marketing world, achieving the best results on the world wide web has become something of a challenge. Not only do you need to search for ways to maximize your online potential, but you also need to ensure that your efforts are more impressive than your competitors, otherwise you could end up getting lost in the crowd. With that in mind, here's some insight into how you can make online advertising work for your business.

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Topics: Internet Advertising, Online Advertising, retargeting, Local Advertising

The Insider's Survival Guide to Online Advertising

Posted by Aaron Gibeaut on Oct 30, 2015 11:34:12 PM

If you still haven't come to terms with the true importance of online advertising yet - then you're going to need to start boosting your efforts - and quickly. The amount that companies have been spending on online advertisement has grown consistently over the recent years, and reports suggest that the numbers will only continue to go up.

Although it's true that advertising online can take some getting used to - particularly if you've been living in a World where television marketing and magazine banners are the number one way to drive people towards your business - it's impossible to get by in the professional World today without it. While online advertising can be somewhat overwhelming, it doesn't have to be if you have the right information and guidance at hand. If you feel as though you're tackling the jungle of online advertising alone - this handy insider's survival guide could be the perfect tool for making sure you come out at the end more successful than ever.

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Topics: Internet Advertising, Online Advertising, Brand Awareness, Audience Targeting, Ad Creative, Advertising Targeting, Survival Guide

Experiential Marketing On The High Street

Posted by Tim Nichols on Sep 25, 2014 8:00:00 AM

As our lives become busier and hitting the high street seems more of a hassle than a pleasure, the lure of the Internet is hard to resist. Researching online before we buy is pretty imperative these days, and we head straight for our laptops, tablets and smartphones to get the lowdown on new products.

It’s nosurprise that savvy shoppers trust recommendations and reviews from their peer group far more than the “you’re worth it” spiel thrown at them by advertisers. And online shopping suits customers and retailers alike. The latter can showcase their goods with lower overheads and the worldwide web allows them to widen their reach. On top of this, online shoppersprovide brands with valuable data about their customers, and thisonline interaction allows for an ongoing relationship once the initial transaction has taken place.

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Topics: Internet Advertising, E-Commerce, Experiential Marketing, Geomarketing

Content Marketing: The What, Why And How

Posted by Tim Nichols on Jul 17, 2014 10:30:00 AM

Contrary to popular opinion, the idea of ‘content marketing’ and its importance isn’t a new one. Bill Gates first drew attention to the concept in his appropriately-titled 1996 essay ‘Content Is King’. In the essay, he talks about his predictions for the Internet after its recent birth and his message is simple: understand that companies who find ways to inform and entertain will thrive on the Internet and reign supreme. Content marketing is on the rise.

Gates’ 18-year-old prediction was accurate - it’s still an extremely important issue today. Content marketing should be adopted as a philosophy, not taken to and tested like a trend. There are plenty of misconceptions and assumptions about content marketing, so what’s it all about?

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Topics: Internet Advertising, Infographic, SEO, SEO Recommendations, Content Marketing

Is It Time To Use Comic Books In Your Marketing Strategy?

Posted by Adam Parikh on Jul 15, 2014 10:30:00 AM

Comic books are cool. Everyone remembers reading them as a kid. Many of us still read them. Almost of all of us still love them. When it comes to storytelling, it’s hard to beat the success of the comic book. The history of the comic goes way back - scholars can trace its origins to as far back as the Lascaux cave paintings (over 1700 years ago).

And it’s fair to say that the comic book scene is extremely vibrant today. Despite technology and our ability to read content on smartphones, laptops and tablets, comic books are a visual medium that expresses ideas in a popular way. And it’s this storytelling prowess that marketers today can learn from when they plan their campaigns).

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Topics: Internet Advertising, Advertising Strategy, Comic Books, Marketing Strategy

Advertising Reporting Platform Gets Updated

Posted by Myles Younger on Apr 17, 2014 11:19:00 AM

ExactDrive’s Self-Serve Advertising Platform now offers real-time advertising and campaign reporting. Defaulted by Eastern Standard Time and updated hourly, the advertising and campaign reporting sections display analytics on advertiser, campaign ad creative levels. Impressions, clicks, and conversion data is provided along with creative attribution and transparent domain level analytics. In short, users are able to easily pull reports at-will for any advertiser and campaign being managed, down to the domain level or performance per creative. Any report pulled is exportable and can be adjusted and branded to the users’ needs.

The NEW Face of Robust Advertising Analytic Reporting

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Topics: Internet Advertising, Reporting & Analytics, Online Advertising

Behind The Screen Of An Online Advertising Entrepreneur: Love Me

Posted by Tim Nichols on Jan 23, 2014 3:48:00 PM

I have been an entrepreneur and a business owner one way or another in the online advertising industry since 2003. That's a healthy amount of time thinking about competitive advantages, payroll, regular banner ads Vs. dynamic display ads, campaign optimization strategies, brand safety, growth opportunities and so on.

I’d like to share a few insights that I have picked up along the way. Some thoughts are online advertising focused and others are just thoughts.

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Topics: Internet Advertising, Media Buying & Planning, Online Advertising, Entrepreneur, Work Life Balance

Media Buyers Vs. Accountants: Who Drank More Over New Year's?

Posted by Tim Nichols on Jan 2, 2014 4:25:00 AM

Welcome to 2014!

First, lets discuss the subject of this email. I think media buyers are the clear winners of binge drinking over New Year's. The online advertising industry gets a bit nutty leading up to the Christmas / Holiday Season. Come post tax day in April, accountants will be leading all professions in regards to drinking quantity and hangover intensity levels. Except for maybe Manhattan bankers, they seem to be equally hammered year-round.

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Topics: Internet Advertising, Media Buying & Planning, Upcoming Features, Happy Holidays, Advertising

Will Stress From Advertising Kill Don Draper?

Posted by Scott Bagguley on Dec 29, 2013 12:49:00 PM

A lot of people that work in the advertising industry believe that stress and advertising go hand-in-hand. Well, forget about stress, no really leave stress at the door whenever possible. It's the mind and body killer. Ever read "Dune"? Yes? Well then you know what I'm taking about. No? Well read the following closely then, this may just make your life feel so much less stressful. Oh, and everyone already knows that alcoholism will kill Don Draper, unless lung cancer kills him first.

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Topics: Internet Advertising, Media Buying & Planning, Advertising, Stress

Self Serve Advertising Platform Upcoming Features October 1 2013

Posted by Tim Nichols on Oct 2, 2013 10:25:00 AM

Self Serve Advertising Platform Recently Released Features

At ExactDrive we are constantly working to improve and enhance our self-serve advertising platform. Online advertising is a complex and constantly changing endeavor that requires a firm hand on the pulse of change, brand safety and the set of next best competitive features. We are excited to roll out yet another round of new features and enhancements. Please have a read and continue providing feedback to us so we know what other features are needed so they can be adding to our November release.

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Topics: Internet Advertising, Media Buying & Planning, Data Analytics, Reporting & Analytics, Self Serve Advertising Platform, Upcoming Features, Geographic Targeting, Cost-Per-Click Advertising

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