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Mar 26, 2015 9:00:00 AM

Partner Spotlight: Canned Banners Is Automating Display Ad Design

At ExactDrive, we recently reached a milestone - with 1,000 worldwide user signups for our user-friendly,online self-serve advertising platform.

We are extremely proud of our ad platform, which has been designed to make online advertising quicker, simpler and more intuitive than our competitors’ solutions, by combining strategic expertise and innovative insight, with proprietary Internet advertising tools and technologies.

In order to celebrate how far we have come, we will be putting the spotlight on some of our media and data partners over the coming months, and explaining how our collaboration with them is helping to transform the World of self-serve advertising.

In this blog post we will be focusing onour partnershipwithdisplay ad design platform, Canned Banners.

What does Canned Banners do?

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Mar 16, 2015 8:00:00 AM

6 Things That All Entrepreneurs Should Stop Worrying About

ExactDrive recently had the opportunity to be interviewed by Onevest.com, who has a mission to reshape the private equity industry by democratizing early stage investing: Connect founders to capital allowing their ideas to transform into successful companies, simultaneously creating new investment opportunities for individual investors.

Being an entrepreneur is an inherently stressful endeavor. Being the entrepreneur behind a newly launched startup is even more stressful, since it means constantly having to balance on the fine line between failure and success. Many of the concerns that one has during this time period are warranted, particularly when it comes to budget, client retention, and simply surviving the competitive startup ecosystem. Other concerns, however, are irrational and can take away from the precious energy needed to successfully run a business.

We spoke with six startup founders at different stages in their careers, and asked them what one thing was that all entrepreneurs should stop worrying about. 

1. Competitors

"Keep an eye on them for sure, but don't let what they do dictate what you do too much. Focus on doing what you do best and innovate. If you're watching your competitors too closely, you'll be playing a constant game of catch up that won't do you much good."

Mark Volkmann, Massagebook

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Mar 13, 2015 8:00:00 AM

How to Boost Staff Morale During Times of High-Stress

ExactDrive had the opportunity to be interviewed by SiteProNews who publishes the latest articles and breaking news on technology, social media, search engines, SEO, business, marketing, content writing and webmaster resources.

Working at a start-up is bittersweet. For every opportunity to work remotely and play ping pong at the office, you also have to deal with long work hours and the possibility of failure lurking around every corner. Despite its ups and downs, its exactly this type of excitement that draws people to the start-up world and away from the traditional 9-5. Needless to say, this type of environment can also cause a lot of stress, and in such situations, it’s important to have a leader that stays level-headed, one who can effectively maintain staff morale. We spoke to various startup CEOs at different stages in their careers, and asked what the most important factors are when attempting to boost staff morale during stressful times at work. Here’s what they had to say.

1. Communication

“Stress is a by-product of the thought of losing control, whether that be missing a deadline, or feeling something is no-longer achievable. By implementing a culture of open communication staff can more quickly raise and discuss issues, which helps combat the stress at source, by allowing the issues to be dealt with. Having that knowledge of support also helps potentially stressful situation become less so.”

— Ian Naylor, AppInstitute

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Mar 5, 2015 11:48:00 AM

12 Questions to Ask When Interviewing for a Startup Job

ExactDrive recently had the opportunity to be interviewed by StartupNation. Since it’s inception in 2002, StartupNation.com has steadily grown to become one of the leading small business destinations on the internet delivering over 250,000 pages of valued content and attracting over 3.1 million unique visitors in 2013. StartupNation has inspired, educated and consistently attracted entrepreneurs and small business owners from Main Street America who want to be their own bosses and live the American Dream.

If your interviewing for a startup job, its important to know that your embarking on an entirely different experience from the traditional 9-5 work environment. You have to prepare yourself to work flexible hours, wear many different hats at once, and become an expert on any given subject in a short period of time. Most importantly, you have to demonstrate that your personality and work ethic will fit into the vision and values of the company culture. The best way to so, and to set yourself apart from other candidates, is by asking questions which demonstrate your entrepreneurial ambition and drive. We spoke to various startup founders and asked what questions most impressed them during previous job interviews, here’s what they had to say.

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Feb 24, 2015 3:57:00 PM

12 Steps to Developing a Healthy Company Culture

 recently had the opportunity to be interviewed by Digital Connect Mag, which was started by a group of tech enthusiasts with the sole purpose of helping consumers, businesses and IT professionals. They aim to cover pretty much every topic under the sun which is related to Technology, Business and Information Technology.

A startup’s success is dependent on a number of factors, the most important, and often the most overlooked being the startup’s company culture. Regardless of how solid a product and the funding behind it is, the strength of the company culture will ultimately be the determining factor behind the startup’s long-term success.

The most important aspect when creating your company culture is establishing a set of values which will define your company from its early stages to maturity, values that your company will adhere to during both successful and difficult times. This effort needs to be made from the very beginning stages of your entrepreneurial endeavor, since the values you establish initially will determine the direction in which your company grows. By making a concerted effort to build your company around that value system, and by setting clear expectations for the type of relationships that your team should have, you can exert a far greater control over what your company will look like in the next five to 10 years.

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Feb 20, 2015 8:00:00 AM

10 Important Non-Technical Traits That Every Developer Should Possess

ExactDrive was recently quoted in an article posted on YoungUpstarts.com, which focuses on stories and thought leadership pieces that help businesses small or large, the entrepreneurs and intrapreneurs, or those who simply want to become better at what they do.

by Philip Acuña

Hiring a developer isn’t just about finding someone with the right technical skills. Though technical prowess is obviously important, non-technical qualities such as self-motivation and problem-solving abilities are crucial when it comes to ensuring that your vision becomes a reality. Countless entrepreneurs have hired candidates that look great on paper, but often lack the imagination or tenacity to complete the project independently or to the entrepreneur’s liking.

To help you avoid having to face this problem, we spoke to several startup CEOs and asked them to share some of the most important non-technical traits that every developer should have.

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Feb 9, 2015 8:00:00 AM

7 Important Strategies For Effectively Branding Your Product

ExactDrive was recently quoted in an article posted on Noobpreneur.com, which is an award winning small business online magazine offering tips and ideas for small business owners and those who want to enter entrepreneurship with the right mindset.

Developing an excellent product does not necessarily mean that a company will become the success story of their respective industry. Entrepreneurial lore is ripe with stories of companies whose less than adequate products outshine their more capable competitors. The primary reason behind this is the former’s ability to effectively brand their product, regardless of whatever shortcomings it may have. The ability to do so has become the determining factor to the success and failure of many companies, especially in a market saturated with so many similar solutions.

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Feb 2, 2015 1:40:00 PM

Advice for Avoiding Common Startup Mistakes

ExactDrive was recently quoted in an article posted on Founders Space, which is dedicated to helping exceptionally talented entrepreneurs reach their full potential. Their goal is to nurture the brightest, most creative people from around the world, and help them grow their startups, get funding, and bring their unique visions to life.

Mistakes tend to happen for even the most seasoned startup veterans. Maybe you scaled too quickly, mistimed your product launch, or perhaps you just hired the wrong person. Whatever the reason, mistakes often provide a humbling opportunity for reflection and personal growth, and most importantly, give you an idea of what not to do going forward. At the end of the day however, there are some mistakes that can easily be avoided by listening to the advice of others.

We spoke to nine startup founders and asked them what their best advice was for avoiding the most common startup mistakes. Here’s what they said.

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Jan 29, 2015 8:00:00 AM

6 Important Business Questions for the New Year

The new year provides entrepreneurs and non-entrepreneurs alike with an opportunity to start anew, and forget the misgivings of the previous year. While being able to forgive and forget is a crucial element of progress in the business world, the ability to critical analyze your previous year from a rational perspective is equally important, allowing you determine exactly what areas need improvement. Maybe you could have communicated with team members better or perhaps you just need to improve your work-life ratio. Whatever it is, being able to find the right balance between forgiveness and level-headed self-reflection can work wonders for your business.

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Jan 19, 2015 8:00:00 AM

7 Fundamental Skills for Every Prospective Startup Employee

In the beginning stages of any company, the value each team member brings to the table is central to its success. This is particularly true when it comes to startups, where being a team member is not simply a job, but more importantly, a lifestyle. Being part of this lifestyle means having to work long hours and irregular hours, as well as having the ability to constantly innovate and improve upon the business.

So what do you weigh when looking for new employees? What skills does one look for?

Each startup has different needs and subsequently, will look for different qualities in an employee, but there are certain characteristics that every prospective startup employee must have. Here is some insight into what various startup founders believe to be the most important skill that every startup employee should have.

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