Digital Media News

Jan 13, 2015 9:24:00 AM

5 Horrible Mistakes You're Making With Facebook Advertising

Facebook can be a powerful way to target potential and current customers, track the ROI of your campaigns down to the penny, and grow your business’ influence. Despite this, brands are making the same few mistakes over and over again when it comes to their Facebook advertising.

Here are five of the most common reasons campaigns fail and how to avoid them.

1. Poor targeting

There is no excuse for poor targeting, as Facebook makes it easy to narrow down your target audience by age, gender and interests, so you can literally tailor your promotion to only reach those who are actually interested in what you have to offer.

2. You’re not noticeable

Your advert is one of hundreds of messages on the viewer’s screen and they will skim over most of the content until something catches their attention. You therefore need to make sure that it’s your advert they’re looking at.Your ad needs a clear image under an attention-grabbing headline,accompanied by engaging copy. Keep the copy short so Facebook doesn’t truncate it, and use a relevant image that is noticeable in the mini right-hand images.

Jan 6, 2015 7:00:00 AM

Understand Psychology To Nail Your Advertising Campaigns

When it comes to advertising campaigns, marketing content and experiential marketing strategies, success lies in the planning. It’s not enough to simply be creative, and losing sight of what you’re trying to achieve will hinder your chances of attaining any goal.

Ideally, you need experience. That’s experience of what works and what doesn't. And most of the top marketing experts gather that experience by analyzing campaigns from the customer’s perspective, not from their own. Whether they know it or not, what they’re actually doing is analyzing human behavior.

Yes – to consistently deliver marketing that works, you need to be something of a psychologist. Here are 4 top tips to help you connect with your audience like never before.

1. Pick your words carefully.

Sounds obvious, so let’s be specific. People put a lot of emphasis on what they read first, so make sure any headlines or initial copy is working as hard as it possibly can be. Remember that visually, less is often more. Take Apple’s approach - when they’re in full ‘product launch’ state, their messaging is less about marketing and more about the product.

Nov 6, 2014 8:00:00 AM

Why Brands Need Media Stunts

Every second of every day, brands are battling for our attention. No matter what the medium, we’re constantly bombarded with marketing messages and advertising campaigns. Therefore, it pays for companies to be clever and come up with some creative tactics to get people talking. Media stunts can be really effective, and are arguably a necessity, if you want to avoid mediocrity, break through the humdrum and stand out from the crowd.

So how should you approach creating a media stunt? Well, with careful planning.

The main thing to consider is that publicity stunts can and do work, but only under certain conditions. They have to be unique enough to gain attention but they also need to be relevant to your target audience and consistent with your brand values. Stunts are typically created for shock value, soa lot of care should be taken to make sure they fit into your overall brand narrative.For that reason alone, it’s best not to take unnecessary risks - if you want to use media stunts for your business then it’s always best to engage the professionals to make sure you get it right.

Jul 15, 2014 10:30:00 AM

Is It Time To Use Comic Books In Your Marketing Strategy?

Comic books are cool. Everyone remembers reading them as a kid. Many of us still read them. Almost of all of us still love them. When it comes to storytelling, it’s hard to beat the success of the comic book. The history of the comic goes way back - scholars can trace its origins to as far back as the Lascaux cave paintings (over 1700 years ago).

And it’s fair to say that the comic book scene is extremely vibrant today. Despite technology and our ability to read content on smartphones, laptops and tablets, comic books are a visual medium that expresses ideas in a popular way. And it’s this storytelling prowess that marketers today can learn from when they plan their campaigns).

Dec 23, 2013 9:19:00 AM

Is Retargeting Prematurely Unwrapping Holiday Presents?

Who would have thought retargeting is working too well? Was your significant other less than surprised when they unwrapped their present? Several friends have complained about retargeting ads showing up displaying potential gifts in banner ads to their significant other, the sassy kids are even less impressed, yawning while opening the bat mobile Lego they knew was already under the wrapper. "Thanks Mom", they drone, so much for the surprise. I recently read the popular blog post, "How Ad Retargeting Ruined Christmas" by Danny Sullivan complaining about a similar scenario.