While the world of online advertising may seem somewhat intimidating at first, it can actually streamline your marketing campaign. Not only can online advertising save you money, reach a broader audience, convert more viewers into clients and target the appropriate audience, but you can generally set up most of your campaigns from the privacy of your office or home.
Find out what type of online advertising you should be using to target your future customers.
Benefits Of Display Advertising
is another one of the most common forms of online marketing. This is also referred to sometimes as pay-per-impression advertising. This type of marketing utilizes banner ads that are generated on specific websites to drive traffic to your website. Unlike search engine marketing, you'll usually see display advertising on specific sites--not necessarily search engine results.
Cost: The cost of display advertising often depends on the website where you'd like to advertise. Sometimes publications broker these deals, and sometimes third-party affiliate networks can broker them. The higher the readership, the higher the cost.
Benefits Of Native Advertising
Benefits Of Remarketing and Retargeting
Remarketing and retargeting are terms used to algorithms that redirect customers back to your website or product. Oftentimes, customer place items in their cart only to forget about them, become distracted or save them for later. Remarketing and retargeting software allows those items to "follow" your potential customer around the Internet until they make the final sale. Customers will see these ads as sidebars and boxes in their browsers.
Benefits Of Programmatic Advertising
Benefits Of Real-Time Advertising
Benefits Of Search Engine Advertising
One of the most popular types of online advertising, search engine advertising does just what its name implies: it uses search terms to target customers. When your potential customers enter in a search term that you're paying for, your website will be shown to the most optimal customers. You can choose your own budget and only pay for the number of clicks you can afford each day. Most online retailers use or have at least heard of search engine advertising.
Cost: You generally choose whether to pay per click or per impression.
Benefits: Target a specific audience and only pay for the customers who click on your ad.