For those familiar with the concept, media planning is both a science, and an art. From a scientific perspective, the idea is relatively straight-forward - you simply gather enough data and research to understand your performance, and figure out how to match that data to the needs of your client. Unfortunately, it's the artistic aspect of media planning that's the hardest to grasp. It takes a great deal of trial and error to get things right, and as the industry continues to move forward at lightning-fast speeds, more planners are coming face-to-face with a number of challenging hurdles that stand between them, and success. Here are just some of the most common problems and to deal with on a regular basis.Read More
While the world of online advertising may seem somewhat intimidating at first, it can actually streamline your marketing campaign. Not only can online advertising save you money, reach a broader audience, convert more viewers into clients and target the appropriate audience, but you can generally set up most of your campaigns from the privacy of your office or home.
Find out what type of online advertising you should be using to target your future customers.
Benefits Of Display Advertising
is another one of the most common forms of online marketing. This is also referred to sometimes as pay-per-impression advertising. This type of marketing utilizes banner ads that are generated on specific websites to drive traffic to your website. Unlike search engine marketing, you'll usually see display advertising on specific sites--not necessarily search engine results.
Cost: The cost of display advertising often depends on the website where you'd like to advertise. Sometimes publications broker these deals, and sometimes third-party affiliate networks can broker them. The higher the readership, the higher the cost.
The benefits of programmatic advertising areincreasingly relevant in today’s content-saturated digital world. Marketers need their adsto be targeted, personalized and engaging whenever and however they’re reaching out to consumers; and although a great deal of this targeting takes place via the online tools we have at our fingertips, programmatic advertising takes it to another level.
If you’re not already allocating chunks of your ad budget to programmatic advertising, you may be keen to find out what exactly it is, and how can it help your business?
Put simply, it’s a style of advertising that cuts out the middle man. So instead of liaising and negotiating with people, it’s all done via machines - or a demand-side platform (DSP) to be precise. It sounds very technical, but a DSP allows you to manage multiple ad exchange and data exchange accounts with one platform. Genius Right?
As a modern marketer, it's practically impossible to ignore the impact that programmatic media buying is having on the digital world. The technology involved with programmatic buying is having a profound impact on the way that consumers interact with brands, as well as the way that brands develop a greater return on their investments. Programmatic buying, which programmatic media buying automates the purchase of media, has demonstrated an unprecedented amount of efficiency in a world where customers are constantly connected to their devices.
As the rise of programmatic buying continues to show promise in the digital world, it's crucial for businesses and brands to , and understand the powerful potential this strategy has to offer. Following, we'll cover a few of the steps you'll need to consider in developing your own programmatic media buying strategy.
Programmatic advertising - which is the purchase of media inventory based on audience-focused factors - has recently established itself as one of the most popular topics in the world of digital marketing. Within the B2B community, programmatic ad buying has taken center stage for companies looking to get ahead of the trends, to innovate and optimize how they reach out to and connect with potential customers and clients.
The programmatic ad buying process utilizes automated technology for the buying and selling of digital media, across a wide range of websites. This option is generally used as a fast-paced, effective alternative to relying on human interaction to secure ad placements. Basically, if you use a machine to deliver or purchase a digital ad, then you've become a part of a programmatic transaction.
Despite the numerous success stories we hear from businesses using it, paid advertising continues to get shunned by many marketers and business owners. Some of the most common reasons ‘why’ include, “it’s too expensive”,or “we won’t have enough control over our campaigns”.
The truth is online advertising has come a long way since the early days of human-based methods like phone calls, faxes andmanual insertion orders. The arrival of programmatic buying and real-time bidding has automated the buying process, placement and optimization of advertising, andput the power back in the hands of the advertiser.
Advertisers typically use (DSP’s) to help them decide which ad impressions to buy, and for how much. For the uninitiated, a DSP is a piece of software used to purchase display, video, mobile and search ads, in an automated fashion. As more and more marketers recognize the benefits of programmatic, the number of DSP’s on the market is also increasing; leading marketers to wonder which platform they should choose. Our advice? of course!Read More
Advertising is the lifeblood of the internet. It funds a lot of the great content that we enjoy on a daily basis, and provides brands with the means to innovate; inspire and entertain. And withcontinual advancements in programmatic advertising technology, online advertising has never been easier, cheaper or more efficient.
You can see for yourself, by test-driving ourmarket-leading , which delivers online advertising solutions that make it faster and easier for you to reach your target audience and generate that all important ROI.
Our ad platform is constantly being refined, but it is true to say that it wouldn’t be the slick, well-oiled machine it is today without the support of our data partners, including Proximic.com, Bluekai.com (Now part of Oracle) Grapeshot, and our ever-growing number of integrated media partners — such as AppNexus.com, who we will focus on in this blog post.
What does AppNexus do?Read More
In case you hadn’t noticed, the real-time bidding revolution in online display advertising is well and truly here.
Over the past couple of years, digital marketing has been all about programmatic ad buying, and the industry continues to grow on all fronts; display, mobile, social and video. And within programmatic, real-time bidding (RTB) plays a very important role. In fact, one could even say that RTB has completely changed the face of online advertising, but there’s still a lot of confusion around what it actually is. So here’s a primer, in plain English:
Real-time bidding is a dynamic way to purchase individual online impressions. Itenables advertisers to buy media in real-time rather than from pre-procured inventory. Using RTB, advertisers can deliver better targeting, richer audience insights and fully integrated marketing campaigns. For additional information please check out ExactDrve's real-time media buying brochure.Read More
Media buying has evolved significantly in the past few years, with the increased utilization of programmatic media buying platforms. Traditionally, advertisers would reach out to publishers and negotiate deals to get their products and services displayed to the masses, but once ad networks came to fruition, the purchase of inventory was possible on a scale not seen previously. Real-time media buying brochure.
Once advertisers learned they could buy bulk inventory through aggregators; real-time ad exchanges emerged, trading impressions that publishers could not sell directly through their in-house sales teams. This has led to the introduction of automated or programmatic media buying, made possible by technology known as real-time bidding (RTB).
Some marketers are hesitant to embrace programmatic buying because of some common misconceptions about it. Here are three myths about programmatic buying and the truth behind them.
As we move into the digital age, machines are taking on a much bigger role in online ad buying. In fact, according to a new study by Magna Global, (the ad buying arm of Interpublic Group), programmatic buying, in which marketers use computerized systems to target users based on consumer data and Web browsing histories, is expected to jump 52 percent by the end of this year, to $21 billion globally.
This impressive growth is being fueled by a desire from marketers to cut transaction costs, improve efficiency, and see a stronger return on investment of ad spend.
Programmatic is a major departure from the traditional online ad buying process, in which digital ads are bought and sold by human media buyers and salespeople. Programmatic buying automates the processes that humans have historically had to deal with, like sending insertion orders to publishers and dealing with ad tags.Read More