ExactDrive News

6 Important Business Questions for the New Year

Posted by Tim Nichols

Jan 29, 2015 9:00:00 AM

The new year provides entrepreneurs and non-entrepreneurs alike with an opportunity to start anew, and forget the misgivings of the previous year. While being able to forgive and forget is a crucial element of progress in the business world, the ability to critical analyze your previous year from a rational perspective is equally important, allowing you determine exactly what areas need improvement. Maybe you could have communicated with team members better or perhaps you just need to improve your work-life ratio. Whatever it is, being able to find the right balance between forgiveness and level-headed self-reflection can work wonders for your business.

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Topics: Company News, Interviews, Entrepreneur, Startups, Business Questions

Psychological Tricks To Boost Your Retargeting Campaigns

Posted by Tim Nichols

Jan 28, 2015 8:30:00 AM

People desert websites for various reasons. If you’re lucky, they’ll come back to finish what they started; if you’re unlucky, they will forget all about it. ‘Abandoners can be hot prospects, and companies often invest a lot of time and money on retargeting (paid media) and remarketing (sending a series of abandonment recovery emails), to persuade consumers to re-visit their purchases.

Here are some techniques from the world of psychology that you can incorporate into your remarketing or retargeting campaigns, to stimulate the buy’ button in your visitors’ brains.

1. Foot in the Door Technique

Sometimes visitors abandon because they are not ready to buy yet, i.e. some shoppers like to add items to their carts over several visits before they check out. Although these visitors may convert later, you can reinforce their decision to buy from you by using the Foot in the Door technique. The principle behind the technique is this: Make a small request of your customer (a micro conversion) first, such as asking them to join a mailing list, or create a wish-list for future purchases. If they agree to your first request, they will be more likely to respond to your next and bigger request.

Psychologists theorize that the technique works due to the human’s tendency to feel indebted to someone after they’ve had some level of interaction with that person.

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Topics: Online Advertising, Dynamic Display Ads, retargeting, Advertising Strategy, remarketing, Psychology

What’s The Difference Between Search Retargeting & Site Retargeting?

Posted by Tim Nichols

Jan 27, 2015 10:45:00 AM

As an online advertising you have probably heard the terms “search retargeting” and “site retargeting” talked about quite often. But if this is your first foray into digital marketing, you may think these terms are interchangeable – but they are not. Here’s why.

Search Retargeting

Most people still think of search retargeting as site retargeting; the practice of targeting users who have already visited your site in the hope of getting them to come back and make a purchase. But search retargeting is entirely different.

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Topics: Online Advertising, Dynamic Display Ads, retargeting, Search Retargeting, Brand Awareness, SEM

5 Critical Signs You Need Help With Your Facebook Advertising Campaign

Posted by Eric Greener

Jan 22, 2015 9:00:00 AM

Are your Facebook advertising campaigns producing the ROI you want? If not it’s time to look at your advertising strategy. Some companies are rewarded with low-cost leads and healthy profits from their Facebook campaigns, while others simply fail.

There are some common mistakes made by facebook advertisers that are preventing them from getting the results they want. Consider these five points before embarking on your next campaign:

1. Not having a Goal

When you create a Facebook ad, the first thing to ascertain is what your objective is.
Each Facebook ad should have a specific, measurable goal, and you need to know what metrics you will use to measure your success with that goal.

By focusing on “cost per” metrics, you can improve the effectiveness of you campaign without increasing the ad spend.

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Topics: Facebook Exchange, Advertising Strategy, Facebook Advertising, Facebook Ads, Facebook

4 Key Tips About Mobile Advertising

Posted by Tim Nichols

Jan 21, 2015 9:00:00 AM

Whether you’re involved with ecommerce or own a brick-and-mortar store, mobile advertising should be considered as part of your strategy. If not, your competition is going to have a significant upper hand. Take into consideration the growth of mobile advertising. According to a study by eMarketer, in 2010; 2.1% of digital search ad dollars were spent on mobile devices. That amount increased to 22.1% in 2013 and is expected to surpass 59% by 2017.

People now spend more time on apps than on the mobile web and advertisers are always on the lookout for ways to optimize their mobile advertising and quantify ROI.

Here are 4 key tips to help you get the most out of your mobile advertising spend and mobile advertising campaigns:

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Topics: Call To Action, Mobile Advertising, Mobile Marketing, Mobile App, Mobile, Personalization

An Introduction To Ad Viewability

Posted by Scott Bagguley

Jan 20, 2015 9:00:00 AM

We've heard about the death of the click for years, but the click has been pervasive, surviving each wave of innovation. But it appears that the click has met its match, as a new metric has taken hold across the online advertising industry; a metric with the power to become equally or potentially more important than the click: Ad Viewability.

That metric is ad viewability; an online advertising metric that tracks only the impressions that users actually see. For example, if an advertisement loads at the bottom of a website but a user doesn’t scroll down far enough to see it, that impression would not be deemed viewable. Viewability is designed to let advertisers pay only for the advertisements that users actually see.

To understand the implications of viewability, let’s take a step back and look at the previous landscape of buying, selling, and serving display ads.

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Topics: Reporting & Analytics, Online Advertising, Bot Traffic, Ad Viewability

7 Fundamental Skills for Every Prospective Startup Employee

Posted by Tim Nichols

Jan 19, 2015 9:00:00 AM

In the beginning stages of any company, the value each team member brings to the table is central to its success. This is particularly true when it comes to startups, where being a team member is not simply a job, but more importantly, a lifestyle. Being part of this lifestyle means having to work long hours and irregular hours, as well as having the ability to constantly innovate and improve upon the business.

So what do you weigh when looking for new employees? What skills does one look for?

Each startup has different needs and subsequently, will look for different qualities in an employee, but there are certain characteristics that every prospective startup employee must have. Here is some insight into what various startup founders believe to be the most important skill that every startup employee should have.

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Topics: Company News, Entrepreneur, Startups

How To Overcome Your Fear Of Failure

Posted by Tim Nichols

Jan 16, 2015 9:00:00 AM

ExactDrive was recently quoted in an article posted on LudoTech, a leading technology blog.

Its only natural that startup founders contemplate failure, especially considering that the majority of startups don’t last more than five years. More often than not however, the fear of failure tends to be quite irrational and often prevents entrepreneurs from focusing on the very goals they need to accomplish to achieve success. Rather than dwelling on the negative, its important to embrace the possibility of success and constantly envision your business in growth and continuous improvement. 

We spoke to several startup founders at different stages in their careers, and asked what advice they had for overcoming their fear of failure.

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Topics: Company News, Entrepreneur, Fear Of Failure

4 Major Benefits Of Programmatic Mobile Advertising

Posted by Adam Parikh

Jan 15, 2015 9:07:00 AM

Today, there are almost as many cell-phone subscriptions (6.8 billion) as there are people on earth (seven billion) and it took a little more than 20 years for that to happen. Mobile phones are an integral part of our lives, and we are spending an increasing amount of time on them. This makes mobile an ideal platform for advertisers to reach a huge and engaged audience.

What is mobile programmatic advertising?

Programmatic advertising is the automatic buying and selling of media opportunities on digital platforms. The process happens in real-time; meaning that when a user clicks into a website, advertisers instantly have the opportunity to bid against others based on the profile of the consumer. The winning bid will then be allocated advertising space in a matter of milliseconds as the website loads. Read our real-time media buying brochure.

Here are four benefits of programmatic buying, and how advertisers in the mobile ecosystem can reap the rewards:

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Topics: Programmatic Media Buying, Reporting & Analytics, Online Media Buying, Mobile Advertising, Mobile App, Smartphones

5 Deadly Retargeting Mistakes To Avoid

Posted by Tim Nichols

Jan 14, 2015 9:02:00 AM

Retargeting is a powerful digital marketing technique that can improve brand recall and revenue. Retargeting drives potential customers back to your website by targeting users who have previously visited your website but didn't make a purchase or take a desired action. While retargeting can be an extremely effective, high-ROI solution, if you make a mistake, it can leave you worse off than you started.

Avoid these five common retargeting mistakes , and you’ll be sure to reap the rewards of a successful retargeting campaign.

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Topics: Reporting & Analytics, Online Advertising, Dynamic Display Ads, retargeting, Advertising Strategy, retargeting platforms

Our Self-Serve Advertising Platform provides a turn-key solution to Plan, Traffic, Manage, and analyze Digital Display campaigns for your clients.

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