ExactDrive News

What Is The Top Online Advertising Trend In 2015?

Posted by Savannah Brush

Jul 1, 2015 9:22:00 AM

Quite simply, it’s mobile advertisingThe mobile advertising industry is growing far quicker than its desktop counterpart. It grew by 34% as opposed to 11%. Yet for many businesses, mobile advertising enjoys less advertising spend.

The fact is, consumers are looking at content on mobile devices all the time and most advertising platforms know that their users are much more likely to watch a video these days. And because video ads are often more powerful than static ads, there’s a lot of potential profit out there for you.

Recent research shows that 55% of mobile data traffic now stems from video, aided by the likes of Facebook and Snapchat. For instance, Facebook alone enjoys an average of 4 billion daily video views – a staggering amount. And of those 4 billion views, 75% of them are seen on a mobile device. Mobile app Snapchat boasts of 2 billion video views every day. And this is likely to be the tip of the iceberg.

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Topics: Online Advertising, Facebook Advertising, Video Advertising, Mobile Advertising, Mobile App, Snapchat, Mobile Video Advertising, In-App Advertising, Snapchat Advertising

Extend Your Reach With Effective Online Advertising

Posted by Tim Nichols

Jun 30, 2015 8:50:00 AM

Online advertising can really boost the bottom line of your business because of the reach of the Internet. Across the globe, we all use the Internet and access content. And not only is your net of potential customers vast, but the Internet also allows you to reach your leads instantly. There’s zero lead-time in the digital world.

Make sure that you accurately measure your online advertising campaigns and embrace an interactive approach to business. With the Internet, you can get instant feedback from the public on your marketing ideas. That feedback could be in the shape of an online form, a survey or a conversation on a social media platform. Either way, use this as a bonus opportunity to grab an email address and market future products and services to your audience.

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Topics: Online Advertising, display advertising

5 Things About Banner Advertising You Must Know

Posted by Adam Parikh

Jun 25, 2015 8:57:00 AM

Online advertising tends to be one of those things that you either get right spectacularly well, or horribly wrong. Banner ads perhaps represent this situation perfectly. Online advertising and banner ads enjoy their fair share of trends and it’s important to keep up to date with what’s hot and what’s not. Having said that, there are 5 staple bits of information about banner ads that will stand the test of time.

1. Make sure that your banner ads are laser-targeted.

It’s common sense, yet a common mistake. There’s no point creating a banner ad if it’s not going to reach your target market. Therefore, picking which websites your banner ad sits on is crucial. Do some research!

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Topics: Online Advertising, Banner Ads, Display Ad Design

Supercharge Your Bottom Line With Search Retargeting

Posted by Rob Wagner

Jun 24, 2015 9:36:00 AM

To put it simply, search stats are a great indicator of consumer intent. You can’t argue with the stats: Google alone handles over 40,000 searches every second. To put that into perspective, that’s 3.5 billion searches every day and 1.2 trillion each year. Businesses plow millions of dollars into market research, yet one of the most powerful pieces of market research lie at our fingertips. And, quite often, the data is free.

That’s why search retargeting is so powerful. When you take the masses of search data out there and combine it with creative, intelligent digital advertising, the results can be outstanding. As we know, with online advertising, context is everything. As such, advertisers can use search retargeting to drive huge amounts of customer acquisition, not to mention acquiring new leads and a new audience.

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Topics: Search Retargeting, retargeting platforms, SEM

9 Startup Founders On How To Overcome Your Fear Of Failure

Posted by Tim Nichols

Jun 23, 2015 8:51:00 AM

ExactDrive was recently interviewed by Giga StartupsFounded in 2013, GigaStartups is one of the leading global voice on emerging technologies. Their publications aims to provide deep insight on disruptive companies and trends.

Most of us experience fear every single day. While some people spend their whole lives avoiding fear, running away from it any way they can, others decide to take it on, fight against it, and develop the necessary skills for overcoming it.

By the very nature of the entrepreneur’s game, fear will become a central force that must be reckoned with. Most of the time, the entrepreneur’s number one fear will be that of failure. What if I don’t succeed? What I’m just wasting my time on a failed idea? These are legitimate concerns, they must be addressed in a rational, controlled manner because without a rational approach, fear takes over, and will leave its victim debilitated.

We spoke with some entrepreneurs about what strategies they have used to overcome their fear of failure and continue on towards their goal of building a successful business.

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Topics: Company News, Interviews, Entrepreneur, Fear Of Failure

Mobile Advertising Is Exploding – 10 Ways To Get Prepared?

Posted by Eric Greener

Jun 19, 2015 9:05:00 AM

In the USA, mobile advertising spend is growing at a faster rate than any other advertising method. We shouldn’t be surprised. It’s thought that the average person spends 90 minutes a day on their phone. Now that might not sound like much, but for advertisers, it’s gold dust. Think about it – long do you look at a flyer, brochure or billboard?

That figure amounts up to 23 days a year and 3.9 years from the average person’s life. Throw in the fact that nearly two thirds of Americans have a smartphone and it’s no wonder that advertisers are focusing on our trusted handheld devices.

But do you really know how to implement an effective mobile advertising campaign? Here are 10 things to consider:

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Topics: Data Analytics, Mobile Advertising, Mobile App, Mobile, Audience Targeting, Mobile Video Advertising, In-App Advertising

How In-App Advertising Should Change Your Media Strategy

Posted by Rob Wagner

Jun 18, 2015 8:42:00 AM

Shopping. The end goal is the same, but the process has changed dramatically over the years. By next year, it’s said that two-thirds of the World’s Internet consumption will come via smartphones and tablets. What does that mean for your business? Well, the mobile experience will change how we shop forever and that means your advertising campaigns need to be different too.

Smart brands know that apps build loyalty. Most mobile users seem to want an app to enhance their shopping journey, whether they’re looking for groceries or a new sofa. On a broad level, apps present advertisers with a unique opportunity to interact with consumers who could become brand advocates.

In-app advertising is effective. While some people continue to harbor reservations about clicking on banner ads within a web browser context, in-app advertising is far subtler. Those sorts of ads are less intrusive and don’t interrupt the user’s experience in the same way. Because of those reasons, people are more reception in-app advertising.

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Topics: Online Advertising, Mobile Advertising, App, Mobile App, In-App Advertising

Are You Seeing Less Of Your Facebook Ads On News Feeds?

Posted by Eric Greener

Jun 17, 2015 8:51:00 AM

Back in November last year, Facebook made some important changes to their platform; changes that affect lots of businesses. However, many companies aren’t even aware of anything different.

Due to feedback from hundreds of thousands of people, Facebook have decided to alter what appears in a news feed. Research suggested that users wanted a reduction in the number of promotional posts showing up in their feeds.

What’s interesting is that promotional posts are usually driven from pages that users have actually been to. But the fact is, people may head to a page to read or watch something specific, but that can be a very isolated experience. It’s a bit like the fuss made over recommendation engines for the likes of Netflix and Lovefilm. Just because you’ve watched Sleepless in Seattle, it doesn’t mean you want to watch a romcom every night of the week. Essentially, we’re just talking about platforms delivering a more natural service.

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Topics: Facebook New Feed Advertising, Advertising Strategy, Facebook Advertising, Facebook Ads, Facebook

3 Digital Advertising Trends You Must Pay Attention To - ClickZ

Posted by Tim Nichols

Jun 16, 2015 1:00:00 PM

In an ever-changing digital advertising space, marketers who don't get on board with mobile video advertising, native advertising and analyzing consumer behavior will be left behind.

With advances in technology and constant changes to the digital world, advertisers must stay on top of what's hot and what's not. People have long since started to tune out to traditional marketing methods, so as old tactics become more and more obsolete, how should online advertising strategies be optimized?

We've got three trends in the online advertising sphere that will open up a plethora of opportunities and give you the chance to reach new audiences:

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Topics: Data Analytics, Digital Advertising, Video Advertising, Online Marketing, Mobile Advertising, Customer Loyalty, Native Advertising, Mobile Video Advertising

Display Banner Ads Vs. Text Ads: A Healthy Competition

Posted by Scott Bagguley

Jun 16, 2015 9:33:00 AM

If you own or run a business, then it’s only right that you should use online advertising. While referrals, organic search traffic and growing popularity with your brand will bring in customers, it’s never wise to rely solely on them. For some businesses, they boast about their lack of advertising spend like it’s a badge of honor. Put simply, ‘natural’ revenue can’t be depended on.

Online advertising can yield a huge ROI, but there are a number of things to be aware of before creating your first campaign. Initially, since there are loads of places to buy ads, it’s important to identify the strengths and weaknesses of each platform. And that’s in relation to your target customers, not someone else’s.

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Topics: Banner Ads, Dynamic Display Ads, Dynamic Ads, Display Ad Design, Text Ads

ExactDrive's Self-Serve Advertising Platform with managed services provides a leading solution to build, traffic, manage, and analyze your online advertising campaigns.

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