ExactDrive News

How To Win The Trust Of A Skeptical Consumer

Posted by Tim Nichols

Oct 24, 2014 9:00:00 AM

Consumers are more discerning than ever before, and in order to build a successful brand you need to work to earn their trust. Last year, in New York's Central Park, an old man was selling "Banksy paintings" for $60 apiece. His booth was next to others, selling everything from second-hand books to fruit and vegetables.

During the entire day, only three paintings were sold, but what looked like any other booth was actually a provocative stunt by the artist Banksy himself. The works of art were real and their lucky new owners had snatched a bargain worth tens of thousands of dollars.

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Topics: Marketing Strategy, Brand Awareness, Skeptical Consumer

The Rise Of The Gigabit City

Posted by Adam Parikh

Oct 23, 2014 9:00:00 AM

Send your hologram to that meeting in New York, rather than going yourself. Experience everything Australia has to offer from the comfort of your living room. Instantly 3D-print that gadget you saw on television and get it delivered by drone messenger.

The age of gigabit connectivity is dawning and these are just a few of the predictions in a report called ‘Killer Apps in the Gigabit Age’, which tries to envisage how the next generation of Internet connections will change our lives.

The report works on the premise that, just as dial-up Internet access brought email into the mainstream and broadband spurred video streaming and social networking; gigabit-speed Internet will introduce us to a new set of technologies that will allow for more meaningful brand experiences.

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Topics: Marketing Strategy, Wearable Technology, Gigabit Internet Marketing, Gigabit, Gigabit City, Brand Awareness

Give Your Brand A Voice With Podcasting

Posted by Tim Nichols

Oct 22, 2014 11:48:00 AM

The human voice can convey much more meaning through tone and inflection than the printed word will ever be able to. It’s why millions of people across the World sat, fixated, during the Golden Age of Radio – listening to everything from adventure and drama, to classical music concerts and news.

As broadcast radio gave way to television, and television to the Internet, it comes as no surprise that, spurred on by technological advancements, broadcast radio has come full circle with podcasting.

What is podcasting?

Podcasting involves the creation of one or more audio or video files that are released episodically, over the Internet. Listeners download the files, and either play them on a computer or listening device, such as an I-Pod, at a time and place which suits them.

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Topics: Branded Content, Podcasting, Brand Awareness

Highlighting Your Mission With Social Experiments

Posted by Eric Greener

Oct 16, 2014 8:30:00 AM

If you saw a rack of refreshing beverages on a street corner with a sign that said, drop $1 in the box for a drink’, would you pay? This is the sort of moral conundrum posed by ‘social experiment’ marketing, in which brands carry out experiments in a social environment to investigate how people react to certain situations.

Social experiments provide an ideal framework for guerrilla advertising, as they are cheap to stage, require little in terms of resources and have the potential to reach a huge number of consumers, by nature of being digital and shareableOften used by not-for-profit organizations to highlight a cause (Cause Related Marketing), this can be an extremely powerful way to communicate a message.

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Topics: Experiential Marketing, Guerrilla Adertising, Cause Related Marketing, Guerrilla Marketing, Ethics, Social Experiments

Agencyside's BOLO Conference 2014

Posted by Tim Nichols

Oct 14, 2014 6:58:00 PM

With less than a week to go, ExactDrive is getting excited to attend Agencyside's BOLO Conference 2014. After having an entertaining and educational time during the 2013 BOLO Conference we have decided to attend again this year. 

ExactDrive attends several conferences each year but the BOLO digital marketing conference held in Scottsdale, Arizona offers something extra special. Yes, something in addition to perfect weather, blue skies, great golf courses and challenging hikes. BOLO offers an intimate small group that is capped at just 250 attendees.

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Topics: BOLO 2013, BOLO 2014, BOLO Conference, Events, Digital Marketing, Digital Marketing Conference

Teleportation With Marriott Hotels

Posted by Tim Nichols

Oct 14, 2014 9:34:00 AM

Have you ever wanted to explore the sandy beaches of Hawaii, or see London from the top of a skyscraper, without spending a penny? The reality is closer than you think. In one of the first premium virtual reality applications outside of the gaming and entertainment industry, Marriott Hotels recently launched its innovative #GetTeleported virtual travel experience, which enables users to feel the sand between their toes on Wai'anapanapa Beach in Maui, or enjoy a panoramic view of London from the vertigo inducing Tower 42.

This is PR at its best.

The hotel chain partnered with experiential marketing agency Relevant and Oscar-winning VFX studio Framestore to create the Teleporter’, which features Oculus Rift DK2 virtual reality headsets, wireless headphones and a suite of 4-D sensory elements, to augment the brand experience and amplify the feeling of immersion.

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Topics: Digital Advertising, Experiential Marketing, PR Stunts, Millennials, Marriott Hotels, Virtual Reality, #GetTeleported

Marketing Attribution In A Digital World

Posted by Adam Parikh

Oct 9, 2014 8:30:00 AM

In the not-so-distant marketing history, brands could only reach consumers through a few marketing channels, such as product catalogs, customer service lines and in-store interactions; but with the advent of digital media ad online advertising, the number of channels for reaching consumers has increased exponentially.

Today, customer journeys are far from linear - they tend to happen across multiple platforms, devices and sessions, and make purchase decisions based on a variety of “touch points,” such as social media, mobile apps, dynamic banner ads and retargeting ads.

Pressure is building on brands to shift their advertising spend to digital, and rely more heavily on data to measure the success of their campaigns. And at the heart of this transition is attribution.

Marketing attribution is a method used by marketers to assign value to each channel that plays a role in influencing a consumer to make a purchase. For example, if a user visits your website through an organic search; returns later via a social network and then makes a purchase after clicking on a banner ad, which channel should get the credit?

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Topics: Digital Media, Online Advertising, Online Marketing, Conversions, Marketing Attribution

Lessons In Contextual Advertrising With Amazon

Posted by Rob Wagner

Oct 8, 2014 8:30:00 AM

Amazon is one of the biggest success stories in the online retail space. The brand has single-handedly revolutionized the way people shop for products, as prior to Amazon, many consumers were hesitant to purchase online. Amazon changed all that by creating an easy and reliable shopping experience for customers. Amazon’s phenomenal success is due in part, to its expertise in the field of contextual advertising.

What is “Contextual Advertising”?

Contextual advertising refers to an online advertising approach in which users are served with targeted ads based on their browsing history and purchase behavior. The ads are based on algorithms that examine keywords found on the pages that users are browsing.

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Topics: Online Advertising, Contextual Advertising, Amazon

Facebook Advertising: 10 Top Tips To Nail Your Next Campaign

Posted by Tim Nichols

Oct 7, 2014 8:30:00 AM

Ignore the gurus - advertising is deceptively simple. It’s about creating the right messages and putting it in front of the right people. But there’s a knack to enjoying effective Facebook advertisingFirst, why target Facebook advertising? Well, it’s the third most popular website in the world (after Google and YouTube), which makes Facebook advertising extremely powerful for businesses.

With this social media platform, we’re talking about well over 1 billion users – that’s a lot of potential leads. But while the concept of advertising is straightforward, here are 10 top tips to make sure your digital messages cut through the clutter.

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Topics: Facebook New Feed Advertising, Facebook Advertising, Facebook Ads, Social Media Advertising, Social Media, Facebook

Launching An Online Business Overseas

Posted by Eric Greener

Oct 2, 2014 9:52:00 AM

international-travel-.jpg (554×317)One of the many benefits the Internet has unlocked is the ability to expand into new markets. The lack of palpable borders means that customers can shop across countries and continents without so much as noticing where their latest purchase is being shipped from.

Expanding your advertising efforts internationally can be a great opportunity to maximize sales and reach customers that may not otherwise discover your brand, products or services, but there is more to it than just announcing that you ship to other countries.

If you are thinking of venturing into unchartered territories, here are four tips to help you achieve international success.

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Topics: Online Business, International, Corporate Expansion

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