ExactDrive News

Dynamic Product Retargeting

Posted by Adam Parikh

May 26, 2016 9:30:00 AM

If you haven't begun to use dynamic product advertisements in your retargeting campaigns, then you could be missing out on some serious conversions. In 2014, when Facebook increased the size of the Right-Hand column unit and introduced new dynamic capabilities into the news feed, Adroll found that companies using personalized retargeting and dynamic creatives saw an up to 115% greater click through rate.

As Facebook advertising and retargeting techniques come together to create a more cost-effective and conversion-friendly approach to modern marketing, it's no surprise that companies are searching for new and improved ways to enhance their marketing ROI and make the most of dynamic product retargeting. With that in mind, we've put together a list of what you need to know to get started with your dynamic product retargeting strategy.

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Topics: Dynamic Display Ads, Facebook Retargeting, Dynamic Ads, Dynamic Retargeting, Dynamic Product Retargeting

Display Retargeting Best Practices

Posted by Tim Nichols

May 24, 2016 9:00:00 AM

Retargeting or Remarketing, is a simple and often highly economical way to draw people back towards your website after they've visited once and chosen to leave without converting. In some cases, conversions are lost simply because a prospect wasn't in the right position to buy when they came across your website, or because someone was distracted away from your page by another matter. When used properly, display retargeting gives you a second chance to prompt that all-important action, whether you're looking for subscriptions, sales, or anything else.

Unfortunately, simply jumping into retargeting isn't the best way to make the most of the technique. Failing to properly plan out your retargeting efforts could leave you with diminished results - or worse, damage your brand image. The following best practices should help you to avoid the digital threats, and achieve your marketing goals.

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Topics: retargeting, remarketing, retargeting platforms, Display Retargeting

Was That Click On The Banner Ad As Good For You As It Was For Your Customer?

Posted by Elise Kuhlow

May 17, 2016 9:30:00 AM

Was_it_good_for_you.jpgBanner ads have gotten something of a bad reputation over the years - mostly because digital marketers really didn't understand how to use them until very recently. A lot of advertising experts have delivered informative articles and blogs about how you can upgrade and improve your banner advertisements to encourage greater numbers of clicks, and better engagement from your audience, but few people focus on how banner ads can continue to give brands value too.

After all, while it's important to make sure that you're giving your customers a good experience with your marketing efforts, it's also essential to ensure that your marketing budget is being spent on measures that actually profit you in some way. Following, we'll address some of the things that banner advertisements really do well, so you can determine how each click is really having an impact on your business.

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Topics: Banner Ads, Click Through Rates, Ad Creatives, Banner Ad Development

5 Ways to Perfect Your Mobile Advertising Campaign

Posted by Scott Bagguley

May 12, 2016 9:30:00 AM

mobile-advertising.jpgThere's good news in the realm of mobile for savvy marketers. According to surveys and customer reports, it appears that consumers aren't just tolerant of mobile ads, they're actually quite happy to be exposed to them. It seems that the average mobile user actually doesn't mind seeing an ad when they're browsing on their smart device, and about 50% of mobile shoppers consider ads to be both helpful, and informative.

Most companies are already aware that their consumers are using smartphones far more often than desktops and laptops today, which means that mobile advertising needs to be at the core of campaign planning. However, it can be difficult to determine what makes a perfect mobile advertisement - particularly if you're just getting started. The following five tips should help to focus your campaign.

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Topics: Mobile Advertising, Mobile Marketing, Conversion Rate

Upgrade Your Online Marketing For 2016

Posted by Tim Nichols

May 10, 2016 9:30:00 AM

Online_Marketing.jpgThe world of online marketing is constantly evolving, with new concepts and techniques emerging on an almost constant basis. It's safe to say that the current approach to digital advertising is far more refined, and sophisticated than the horrific banner ads and flashing graphics that dominated the early days of ecommerce. In fact, a report published by eMarketer indicates that 2017 will mark the first year in which digital ads surpass television ads in marketing expenditure.

For professionals that want to take advantage of the potential $77.4 billion industry next year, online marketing, and digital advertising is all about optimizing your performance with the latest strategies and techniques. Following, we'll address just some of the most effective changes to make this year, when creating a killer online campaign.

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Topics: Online Marketing, SEO, Branded Content, Data

4 Reasons to Add Display Retargeting to Every Media Buy

Posted by Ryan Costello

May 5, 2016 9:30:00 AM

Why_retarget.jpgWhen you're investing in media advertisements for your company, then your aim will to be deliver the perfect creative to display to the ideal customer, at the most appropriate time. Unfortunately, even if your media buying strategy has been honed to perfection, it's worth noting that people might still leave your sales funnel mid-purchase. Sometimes, an abandoned conversion occurs because a consumer doesn't have their credit card handy, whereas other times, it happens because someone simply gets distracted.

The vulnerable nature of the conversion process is one of the reasons why display retargeting has emerged as a crucial tactic for many digital marketers. This strategy can increase the impact of various other marketing efforts, increasing brand awareness, driving customers through the sales funnel, and strengthening brand recall. Following, we'll cover just four reasons why display retargeting should be added to every one of your media purchases.

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Topics: retargeting, remarketing, Conversions, Segment, Display Retargeting

4 Ways to Maximize PPC Ad Optimization

Posted by Aaron Gibeaut

May 3, 2016 9:00:00 AM

Successfully designing and managing a Pay Per Click advertising campaign can be a highly effective, yet challenging endeavor for even the savviest of marketing experts. Many PPC campaigns end up unsuccessful simply because their managers have no idea how to optimize them towards the right audience.

If you want your PPC campaign to deliver a profit to your company, then you're going to need some guidance on how to ensure that your customers will start clicking on your ads and offering up crucial conversions. Following, we'll cover some of the most effective and efficient ways to maximize your PPC ad results, through accurate and careful optimization.

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Topics: PPC, Ad Optimization, PPC Advertising, Price Per Click Advertising

How to Build a Successful Programmatic Media Buying Strategy

Posted by Adam Parikh

Apr 28, 2016 11:42:56 AM

As a modern marketer, it's practically impossible to ignore the impact that programmatic media buying is having on the digital world. The technology involved with programmatic buying is having a profound impact on the way that consumers interact with brands, as well as the way that brands develop a greater return on their investments. Programmatic buying, which programmatic media buying automates the purchase of media, has demonstrated an unprecedented amount of efficiency in a world where customers are constantly connected to their devices.

As the rise of programmatic buying continues to show promise in the digital world, it's crucial for businesses and brands to stay on top of the latest updates, and understand the powerful potential this strategy has to offer. Following, we'll cover a few of the steps you'll need to consider in developing your own programmatic media buying strategy.

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Topics: Programmatic Media Buying, Dynamic Display Ads, Real-Time Bidding, Real-Time Media Buying, Dynamic Ads, Ad Creatives, Programmatic Ad Buying, Advertising Platform

Coachella Offers Refuge For The Social Media Obsessed, Especially Snapchatters

Posted by Tim Nichols

Apr 19, 2016 3:16:43 PM

With nearly 200,000 tickets sold in 2015 that helped gross over $84 million dollars, Coachella Valley Music and Arts Festival is one of the most famous, largest and profitable music festivals in the country. Dominating the Billboard Touring Awards list for the top music festival since 2011 doesn't mean the event has always been profitable. Starting in 1999 and relaunching 2001 it took the festival several years to find the right mix of ticket pricing, attendance size, musical talent and sponsors.

Over the past 17 years power of the Internet has become a completely different animal and Coachella appears to have its finger on the pulse of online success. From live streaming music and entertainer interviews to professionally managing all of their social media accounts, Coachella is sharing their special event all over the World. Growing to nearly 1.7 million likes of their Facebook page, 870k plus followers on Instagram, 785k followers on Twitter and over 446k YouTube subscribers, Coachella's online voice is very strong and continuously growing.

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Topics: Twitter, Social Media, Instagram, Snapchat, YouTube, Facebook Page, Hoverboard

Carefree Communities Raises Over $30,000 For Disabled American Veterans At Their Annual Carefree's Got Talent Competition

Posted by Tim Nichols

Apr 14, 2016 9:00:00 AM

Mar 29, 2016, 14:52 ET from Carefree Communities, Inc. The 5th annual event featured 26 acts, and a $5,000 grand prize made possible by sponsors Tengo Internet, Jacobsen Homes, ExactDrive, and a number of other corporate, individual and community donations.

The 5th Annual Carefree's Got Talent (CGT) competition finale drew nearly 1,800 Carefree Community residents to the Lakeland Center in Lakeland, Florida on March 23 and raised an astonishing $33,243 to support Disabled American Veterans (DAV). Carefree has worked closely with DAV over the past three years raising $100,000 in cash and in-kind donations to help veterans get benefit and disability compensation.  According to DAV State Veteran Administration Volunteer Service Chairman, Mary Ann Keckler, "100% of the donation will go directly to helping veterans who are determined by the VA to be disabled by an injury or illness that was incurred or aggravated during active military service."

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Topics: Got Talent Competition, Sponsors, Carefree Communities, Disabled American Veterans

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