ExactDrive News

6 Promotional Strategies That Drive Up Sales Leads Without Affecting Value

Posted by Tim Nichols

May 21, 2015 9:00:00 AM

ExactDrive had the pleasure of being interviewed by Digital Connect Mag, who was started by a group of tech enthusiasts with the sole purpose of helping consumers, businesses and IT professionals. They aim to cover pretty much every topic under the sun which is related to Technology, Business and Information Technology.

Generating leads is one of the most critical tasks for any startup. Whether your looking to scale your services and grow your customer-base, or you just had a bad month and desperately need the revenue, developing strategies that drive up sales leads will be one of the most important factors in determining your startup’s success. Effective lead generation however often involves offering your services for lesser value, which may be worthwhile in the short term, but is by no means sustainable in the long run. To see what other alternatives exist, we spoke with six different startup founders and asked what their favorite promotional strategies are that drive up sales leads without affecting the value of their services. Here’s what they had to say.

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Topics: Company News, Interviews, Strategies, Promotional Strategies

10 Steps to Take When Company Growth Stagnates

Posted by Tim Nichols

May 20, 2015 9:23:00 AM

ExactDrive was recently interviewed by StartupNation, a premiere source of information and resources for small business owners looking to start or grow their business.

Startups, like any business, cycle between periods of stagnation and growth. At times, everything goes according to plan, and the only thing left to do is focus on maintaining consistency and scaling your services. Other times, for one reason or another, company growth stagnates and the team as a whole must focus on retention and figure out how to jump start the growth cycle again.

Though these stagnations are certainly frustrating, they are an important part of any startup’s lifecycle as they provide an opportunity to reflect on what you as a company need to do to better your services. We spoke to 10 founders at different stages in their careers and asked what actions companies should take during periods of stagnated growth. Here’s what they had to say.

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Topics: Company News, Interviews, Startups, Strategies, Stagnate Company Growth, StartupNation

How To Avoid Wasting Budget With Online Advertising

Posted by Scott Bagguley

May 19, 2015 9:14:17 AM

There is an ongoing problem with online advertising – that of fraudulent traffic. According to research, over a third of traffic generated from online ads is fraudulent. Bot traffic cheats advertisers because marketers usually pay for ads whenever they are loaded in response to users hitting a web page (regardless of whether the users in question are real).

That’s clearly no good. If you’re going to the trouble of creating content, placing ads and monitoring your campaigns, you want to know that your paid traffic is actually authentic.

Some businesses are reluctantly resorting to cutting back on advertising spend; others are using sophisticated methods to analyze their audiences. Ultimately, it’s up to you which direction you take your advertising strategy, but there are a number of ways in which you can cut back on spend wastage.

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Topics: Click Fraud, Online Advertising, Wasting Ad Budget, Online Media Verification

ExactDrive And DoubleVerify Partner To Offer Online Media Verification Solutions

Posted by Eric Greener

May 18, 2015 6:16:00 PM

When it comes to online advertising campaigns, effectiveness is clearly everything. No business wants to waste any of their ad spend, that much is obvious. But what other areas can we look to improve ROI? The trouble with many online ad campaigns is that there is often a lack of visibility. It can be hard to make data actionable and to create consistent, meaningful measures. That is to say, there’s often a lack of accountability. ExactDrive's partnership with DoubleVerify helps us provide our advertising clients with media transparency and accountability that delivers the absolute highest level of impression quality for maximum advertising performance.

Campaigns are very much seen as either a success or a failure. But like a lot of things, it’s not always black and white - there are also shades of grey. And with online ad campaigns, there are lots and lots of shades.

However, why not let DoubleVerify shed some light and help you out?

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Topics: Click Fraud, Ad Viewability, Company News, Partner Spotlight, DoubleVerify, Online Media Verification

ExactDrive Partners With BlueKai To Offer Leading Data Management Solution

Posted by Rob Wagner

May 13, 2015 9:38:00 AM

Do you want better results from your ad campaigns? Well last year, Oracle bought BlueKai as an investment, because it wanted to remain the world’s largest marketing cloud. So, what is BlueKai? Well, BlueKai is essentially a data management platform that provides third-party data to companies so that they can advertise online more intelligently.

But that doesn’t do BlueKai justice really. We’re actually talking about a data solution that can draw on a huge resource of customer data quickly and easily, allowing for effective and laser-targeted online ad campaigns. Expect a high ROI and a real transformation to your bottom line.

Let’s drill down into the details. BlueKai’s big data platform allows companies to personalize online, offline and mobile advertising campaigns. And we all know how important bespoke, personalized marketing is in today’s world, don’t we?

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Topics: Online Advertising, Company News, Audience, Partner Spotlight, Audience Targeting, Data Management, Oracle, BlueKai

5 Key Online Advertising Tools

Posted by Tim Nichols

May 12, 2015 9:26:00 PM

Business is tough in almost every industry these days, but if online advertising is your thing, help is at hand. We think there are 5 online advertising tools that you must take advantage of if you are to leap ahead of your rivals and super-charge your profits.

1. The ExactDrive Advertising Platform

Your first priority is to use the ExactDrive ad platform. Okay, so we’re blowing our own trumpet somewhat, but it’s a pretty powerful service.

Put simply, we built a simple and transparent real-time media buying platform that makes Internet advertising easier for small to medium-sized ad agencies (note: we love helping large ad agencies and brands as well). From selecting your specific demographics and choosing the ideal website inventory to target, through to actually scheduling your ads, the ExactDrive ad platform is an intuitive tool that will automate all your campaigns and help you regain control over your business.

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Topics: Online Advertising, Advertising Strategy, AppNexus, Partner Spotlight, Desk.com

ExactDrive Partners With Rackspace For Reliable and Scalable Software Hosting

Posted by Adam Parikh

May 7, 2015 10:08:00 AM

Finding a reliable company to host your website can often be quite a mission. Finding one that can manage things for you and is flexible enough to provide other services is even harder. But Rackspace manages to tick all the boxes and ExactDrive is excited to have them as an active partner to host our advertising platform software and website.

Rackspace has a great image. They offer a cloud-based hosting solution, but unless you want to know all about how they work, they try and leave all the techie terminology at the door. So this jargon-free company is a bit of a Godsend.

Rackspace offer scalable servers, so it doesn’t matter whether you have a website for a startup or a mid to large business. Importantly, they offer bespoke hosting solutions, so you can rest assured that you’ll always be getting a solution that’s tailored to meet your needs. That means that they offer different solutions depending on whether you’re focused on the retail industry, finance, online advertising, manufacturing, the public sector and much more.

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Topics: Company News, Partner Spotlight, Rackspace, Servers, Cloud Based Hosting

5 Critical Tips To Master Online Advertising

Posted by Tim Nichols

May 6, 2015 9:12:00 AM

According to the National Office of Statistics, in 2014, 38 million adults (76%) in Great Britain accessed the Internet every day (21 million more than in 2006, when directly comparable records began). So making a splash online and advertising in the digital arena is a business no-brainer.

Unlike traditional advertising channels, online advertising is less expensive, far faster to market and easy to measure. But without the right tools, it can be a minefield and tricky to keep a lid on your budget. So if you want the best return for your advertising budget you need to utilize some of the online tools that can gauge how effective and wide-reaching your online advertising is.

In no particular order, here’s what ExactDrive recommends to ensure that your business, products and/or services are seen by the right people:

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Topics: Online Advertising, display advertising, Advertising Strategy, Online Media Buying

ExactDrive And Stripe Partner To Offer Secure And Scalable Online Credit Card Processing

Posted by Rob Wagner

May 5, 2015 8:37:00 AM

In today’s world, most of us have conducted some sort of business over the internet. There are millions of websites being built every year, many of which need to take payments from customers. But integrating a payment system within a website is tough to do. And with more and more financial transactions taking place, usability, safety and security are hot topics. Enter Stripe, ExactDrive's credit card processing partner.

Stripe is an innovative company that focuses on helping website developers to deliver a website that accepts payments between individuals and businesses. They’ve got a solid background. They’ve received $130 million in funding from the likes of Sequoia Capital and PayPal co-founders Peter Thiel, Max Levchin and Elon Musk.

Stripe provides a fantastic alternative to the hassle of setting up a merchant account. And while Stripe’s fee per transaction is slightly higher than that of their more traditional card-based competitors, the cost to the website owner is lower because of the lack of setup fees, monthly fees, validation fees or card storage fees. And due to the fact that Stripe only earns that fee after a successful payment, there’s no charge for failed payments either. With Stripe, you even have the ability to offer coupons and vouchers to your customers. This is a payment solution that’s built with your bottom line in mind.

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Topics: Company News, Credit Card Payment, #GetTeleported, Partner Spotlight, Stripe

Desk.com And ExactDrive Partner To Provide Industry Leading Customer Service

Posted by Rob Wagner

May 1, 2015 9:19:00 AM

As the saying goes, people won’t always remember what you say, but they’ll always remember how you made them feel. In today’s business world, every industry is super-competitive and, as such, consumers expect more from brands. In particular, they’ll have extremely high expectations of your customer service abilities - and that’s where Desk.com comes in.

Desk.com offer online customer service software and a support ticket help desk app. It’s a very powerful solution for companies, such as ExactDrive, who are inundated with other demands and perhaps would be better off focusing their attentions elsewhere.

The entire desk.com experience ticks all the boxes. For starters, there’s an easy setup, so if you’re a bit of a technophobe, there’s no need to fret. The software also integrates your business to bring all the relevant support points together. This doesn’t just make it simpler for you to manage your business, but it obviously makes life easier for your customers.

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Topics: Company News, Customer Service, Partner Spotlight, Support Tickets, Help Desk, Desk.com

ExactDrive's Self-Serve Advertising Platform with managed services provides a leading solution to build, traffic, manage, and analyze your online advertising campaigns.

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