ExactDrive News

7 Things About Retargeting That Your Boss Wants To Know

Posted by Eric Greener

Apr 24, 2015 9:00:00 AM

Retargeting is huge. We’re all online day and night, and we’re talking about simple technology that allows a brand to follow us online, even when we leave their website. How about that for power?

However, while the technology may be simple, retargeting can be risky due to its in-your-face approach to online advertising. No one wants their brand to stalk their customers. That would just be weird. So before you can prepare to boost your bottom line, here are 7 things about retargeting that you need to know before deciding whether to invest.

1. Retargeting can increase conversion rates by as much as 147%. There’s no doubt about it, if you want to sell more products and services, retargeting works.

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Topics: retargeting, retargeting platforms, Engagement Retargeting

5 Online Advertising Blogs That You Simply Must Follow

Posted by Scott Bagguley

Apr 23, 2015 9:00:00 AM

In today’s digital world, we’ve all become publishers. Content might be king, but it seems that everyone’s got something to say. The difficulty becomes separating the wheat from the chaff. In particular, there are loads of online advertising blogs. Far too many, in fact. But there are a few must-reads.

We’ve highlighted the top 5 online advertising blogs that you can’t afford to overlook.

1. Seth Godin’s blog

Prolific blogger and author Seth Godin is, quite simply, the go-to man for all things marketing and advertising. Sometimes succinct to the point of bluntness, Godin doesn’t waste words, so you won’t waste any time. Everything he publishes has value. With sharp, incisive comments, he’s probably the most famous living marketing consultant around.

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Topics: Online Advertising, Occam's Razor, Advertising Blogs, Adweek, Kissmetrics, Seth Godin, Copyblogger

ExactDrive Partners With HubSpot And Changes Forever

Posted by Tim Nichols

Apr 22, 2015 10:00:00 AM

Before partnering with HubSpot, a leading inbound marketing and sales software company, ExatDrive's website was constantly going down, posting a blog was a laborious task, analytics seemed to be stuck in a black box and every aspect of our social media and organic search lead generation was pathetic. 

Then comes our first HubSpot demo in Q1 2012. Our eyes opened wide, we looked at each other with wonder and excitement and whamo blamo we instantly made the decision to migrate over to HubSpot with the intent to immediately start digesting everything they have to offer, which is a significant amount of exciting features. Ranging from social media post scheduling to real-time SEO feedback on new blog posts, easy landing page creation and optimizing your call-to-action, HubSpot felt like it had everything we needed. And we were right.

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Topics: Partner Spotlight, Inbound Marketing Software, CRM, HubSpot

ExactDrive Partners With Buffer to Share Social Media Posts

Posted by Adam Parikh

Apr 21, 2015 9:30:00 AM

ExactDrive has experienced exponential followership growth on our personal and corporate Twitter, Facebook and Linkedin social media accounts. Generating a total of nearly 90,000 combined followers. This growth has lead to a significant increase in social media based leads and website visitors. We give two thumbs up to our social media scheduler partner Buffer.com. Their services have been amazingly beneficial and useful and we are excited to continuing working with them as our social media partner.

Every business needs a solid social media strategy and Buffer is here to help. Whether you’re using Facebook, Twitter, Pinterest, LinkedIn, a combination or something else entirely, creating compelling, engaging and useful content to syndicate over the various platforms is a must.

But life is busy. So for most businesses, the issue with social media is time. How do you plan your content? When’s best to post your stuff? How do you remember to consistently update your company pages day in, day out?

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Topics: Buffer, Buffer App, social

5 Ways To Encourage Creativity Innovation Among Your Employees

Posted by Tim Nichols

Apr 16, 2015 9:29:00 AM

This article was originally published by TechNoven.com, a leading Tech Style Magazine navigator.

Encouraging and fostering innovation among a startup’s employees can often be one of the most important factors in accelerating a company’s growth trajectory. While its often assumed that the CEO should be the one responsible for coming up with ideas that generate growth, it is the employees that are in the best position to know what is working and what isn’t. Most successful startups recognize this and provide a space for employee’s to suggest ways that the company can continually improve.

Doing so not only encourages employees to be proactive and seek ways to improve the company, but also fosters a company culture that encourages innovation and creativity. We spoke to 5 different startup founders and asked what the methods they use for encouraging innovation among their employees, here’s what they had to say.

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Topics: Company News, Interviews, Entrepreneur, Startups, Employees

7 Tips For Accurately Pricing your Startup’s Product & Services

Posted by Tim Nichols

Apr 15, 2015 9:05:00 AM

This article was originally published on a leading professional marketing blog, BloggerIdeas.com.

At the heart of any discussion about a startup’s product or services is the question of value. How much value does your startup’s solution provide for its clients? How many hours of work does it save them? Is it something they could do themselves or are your services unique? These questions determine not only if your startup will achieve profitability, but how much you can fairly charge for your services in the event that it does.

Pricing your company’s services is a delicate process that must take into account a multitude of factors. We spoke to seven successful founder’s at different stages in their careers and asked what their best advice was for accurately pricing a startup’s product and services.

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Topics: Company News, Interviews, Entrepreneur, Startups, Products and Services

8 Ways to Foster Professional Development Among Your Employees

Posted by Tim Nichols

Apr 14, 2015 8:26:00 AM

This article was originally published on a leading technology blog, Technected.com.

A startup is only as capable as its employees, and as such, its important that founder’s invest as much in their employee’s professional development as in their own. The reasons for doing so vary. On an immediate level, encouraging professional development among your employees will reap enormous benefits for your business. Whether its a class on social media management, a photoshop tutorial, or a programming workshop, any steps you take to facilitate new skill development among your employees will add immediate value to your company. Equally as important is the fact that doing so fosters a company culture that encourages entrepreneurship and innovation. While this is less visible than the former, it shows that the company views the professional development of its employees as important as the development of its business.

We spoke to eight different startup founders and asked how they facilitate professional development among their employees. Here’s what they had to say.

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Topics: Company News, Interviews, Entrepreneur, Startups, Professional Development

Doing Retargeting the Right Way Via ClickZ

Posted by Tim Nichols

Apr 10, 2015 9:00:00 AM

Retargeting can be an effective way to increase conversions among online customers, but many marketers aren't using the strategy to its full potential.

Many of us are shadowed around the Web by our favorite (or not-so-favorite) companies. You’ll be flicking through your friend’s Facebook photos, and an ad will pop up for the dress you were checking out the other day. This isn’t coincidental – it’s retargeting in action.

Retargeting is a hot topic in the online advertising space, as it gives marketers a chance to get their product in front of indecisive customers, or "window shoppers," with attractive, tailored ads that relate to an experience they had previously on your site. Basically, you get another chance to close the deal.

Despite the fact that retargeting has become an established part of the digital marketing lexicon, many marketers are still unfamiliar with what it is and how it should be used. So let’s look at how to do retargeting "right."

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Topics: retargeting, retargeting platforms, Engagement Retargeting, Dynamic Ads, Dynamic Retargeting

Why You Need ExactDrive’s Ad Platform

Posted by Rob Wagner

Apr 9, 2015 9:09:00 AM

Despite the numerous success stories we hear from businesses using it, paid advertising continues to get shunned by many marketers and business owners. Some of the most common reasons ‘why’ include, “it’s too expensive”, or we won’t have enough control over our campaigns”. 

The truth is online advertising has come a long way since the early days of human-based methods like phone calls, faxes and manual insertion orders. The arrival of programmatic buying and real-time bidding has automated the buying process, placement and optimization of advertising, and put the power back in the hands of the advertiser.

DSP’s

Advertisers typically use demand-side platforms (DSP’s) to help them decide which ad impressions to buy, and for how muchFor the uninitiated, a DSP is a piece of software used to purchase display, video, mobile and search ads, in an automated fashionAs more and more marketers recognize the benefits of programmatic, the number of DSP’s on the market is also increasing; leading marketers to wonder which platform they should choose. Our advice? ExactDrive of course!

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Topics: Programmatic Media Buying, Self Serve Advertising Platform, Real-Time Bidding, Real-Time Media Buying, retargeting, DSP, Ad Platform

How To Use Dynamic Ads

Posted by Tim Nichols

Apr 8, 2015 9:27:00 AM

Display ads need to captivate consumers with compelling creative and dynamic messaging. But creating a fresh and engaging ad takes precious time and effort. Until recently, high quality ad creation was challenging for marketers, (particularly in small businesses) but all that has changed with the advent of dynamic ads.

Dynamic ads in a nutshell

Dynamic ads are unique in that they adapt themselves to the person seeing them. Each ad is personalized based on criteria such as the viewer’s product interests, location, or demographic, and then served in real-time, with a relevant product, offer, or message.

The idea is that by being personalized to the viewer, dynamic ads will attract more engagement than standard, generic ads. Not only that, but by sending each person directly to the web page that’s most relevant to them, dynamic ads reduce clicks in the conversion path, which can ultimately boost conversion rates. However, it is also important to not overly personalize your dynamic ads to the point where the viewer is creeped out.

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Topics: Dynamic Display Ads, Dynamic Ads, Dynamic Retargeting, Product Listing Ads, Countdown Ad Customizers

ExactDrive's Self-Serve Advertising Platform with managed services provides a leading solution to build, traffic, manage, and analyze your online advertising campaigns.

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