Nov 15, 2018 9:02:00 AM

Turn Praise Into Power: How To Make The Most Of Your Company's Accolades - Forbes.com

ExactDrive is excited to be included in a recently article posted on Forbes.comPost written by Tim Nichols of ExactDrive Inc.

Company and personal accolades provide great opportunities for promoting your brand. Not only do the accolades shine a spotlight on what you or your company is doing right, but they are perfect for social media sharing. Whatever form the praise is in can be translated across myriad platforms, sharing the good news and getting loyal customers hyped about the company’s success while drawing interest from new audiences.

But the key is in how the information is utilized. So, what are the best ways to make the most of a company or personal accolade? Below, 13 members of the Forbes Agency Council share insider tips on effectively utilizing accolades.

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Nov 8, 2018 9:01:00 AM

10 Ways To Encourage Collaboration Between Your Sales And Marketing Teams - Forbes.com

ExactDrive is excited to be included in a recently article posted on Forbes.comPost written by Tim Nichols of ExactDrive Inc.

Companies now have more access than ever before to consumer data. This allows for greater personalization in sales and marketing efforts, particularly in agencies that practice account-based marketing (ABM).

When executed properly, ABM can lead to better client relationships and greater brand engagement. However, to work together effectively, your sales and marketing teams need to be aligned and work together to create a targeted, collaborative plan. To get both teams on the same page, try the following strategies from 10 members of the Forbes Agency Council.

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Nov 1, 2018 9:27:00 AM

13 Do's And Don'ts For Handling A PR Crisis Over Unethical Leader Behavior - Forbes.com

ExactDrive is excited to be included in a recently article posted on Forbes.comPost written by Tim Nichols, co-founder of ExactDrive Inc.

In the era of #BlackLivesMatter and #MeToo, social justice issues -- especially as they relate to corporate ethics -- have come to the forefront of many consumers' minds. High-profile brands no longer think twice about ousting executives over racist rants and harassment allegations -- just look at Papa John's and Nike.

Of course, it's not always as simple as firing the offending person. When someone who publicly represents a brand does wrong in the eyes of consumers, that company has a long road ahead of them to recover their image and reputation.

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Oct 25, 2018 9:17:00 AM

Vetting An Influencer? 10 Steps To Determine If They're Worth The Investment - Forbes.com

ExactDrive is excited to be included in a recently article posted on Forbes.comPost written by Kelsey Gusho of ExactDrive Inc.

Influencer marketing has become an incredibly popular strategy for brands that want to reach audiences via the people they're already paying attention to. This tactic doesn't come without its challenges, though. The process of working with influencers isn't always cut-and-dried, and building an effective relationship requires a certain level of transparency and vetting. After all, you don't want to invest your time and resources into an influencer who has inflated vanity metrics or causes controversy for your brand with their behavior.

We asked a panel of Forbes Agency Council members about the criteria agencies and marketing departments should use to evaluate potential influencers before hiring them. Their best answers are below.

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Oct 17, 2018 9:38:00 AM

What is a Digital Media Buyer?

As the era of digital transformation continues, new roles have begun to appear in the marketing world. One common professional responsible for improving brand exposure and increasing awareness is the digital media buyer. In fact, today, the position of digital media buyer has emerged as one of the most highly desirable roles in the advertising industry.

For decades, marketing teams have relied on media buyers to find places for promotions in relevant environments. In the past, media buyers looked for ways to implement television campaigns on the correct channels to drive purchases or help companies to stand out with newspaper and magazine ads. Today, digital media buyers support the creation and implementation of campaigns on multiple new platforms, all the way from social media, to online video.

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Oct 11, 2018 9:20:00 AM

ExactDrive and Factual Partner to Provide Enhanced Location Targeting

The advertising industry is going through a period of structural change as marketers continue to focusthe bulk of their ad spend and energy on reaching a mobile audience. Since your consumers are constantly on the move, it’s imperative that yourad strategy keeps up.

ExactDrive is thrilled to announce our new partnership with Factual, a location-based data company offeringcustomizable audience building tools to ensure you’re reaching the right audience at the right time. By leveraging Factual’sGeopulse Proximity and Audience solutions, you’ll be able to target potential customers based on their real-world behavior using the best data available in the mobile market.

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Oct 4, 2018 9:33:00 AM

Eight Agency-Recommended Tools For Analyzing Your Data - Forbes.com

ExactDrive is excited to be included in a recently article posted on Forbes.comPost written by Tim Nichols, co-founder of ExactDrive Inc.

Good data is important for any business to have. What's even more essential is the ability to analyze and draw actionable insights from that data. Otherwise, that valuable information becomes nothing more than numbers on a spreadsheet.

There are tons of third-party tools and methods available to help you use your business data to its fullest potential, but with so many options, it's hard to know which ones to try. While you ultimately need to choose the solutions that work best for your business, the experts at Forbes Agency Council highly recommend the following based on experience.

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Sep 27, 2018 12:28:00 PM

12 Strategies That Will Improve Your Account-Based Marketing Efforts - Forbes.com

ExactDrive is excited to be included in a recently article posted on Forbes.comPost written by Tim Nichols, co-founder of ExactDrive Inc.

Marketing was once viewed as a "one size fits all" activity, where businesses broadcast the same message to every single customer. In recent years, marketers have gained access to a wealth of individual consumer data and insights, making it easier to personalize their efforts for maximum effectiveness.

In the business-to-business world, these personalized campaigns happen in the form of account-based marketing (ABM). By marketing individually to each client based on their needs, you can demonstrate your value and ultimately increase sales with that account.

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Sep 18, 2018 9:34:00 AM

12 Important Storytelling Lessons That Came From Unexpected Places - Forbes.com

ExactDrive is excited to be included in a recently article posted on Forbes.comPost written by Tim Nichols, co-founder of ExactDrive Inc.

One of the most important lessons a marketer can learn is how to tell a compelling story. It's a critical job skill if they want to effectively connect with and influence their audience; however, this skill isn't necessarily gained in the workplace. Sometimes, the most profound lessons about how to tell your story originate in the most unlikely of places.

We asked a panel of Forbes Agency Council members to share their top storytelling lessons learned from unexpected sources. From a high school orchestra to an equestrian workshop, here's what these seemingly unrelated experiences taught our experts.

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Sep 12, 2018 9:36:00 AM

Fall Into Your Autumn Marketing Campaigns: 13 Ways To Get Ahead - Forbes.com

ExactDrive is excited to be included in a recently article posted on Forbes.comPost written by Tim Nichols, co-founder of ExactDrive Inc.

With the season of long holiday weekends and summer vacations coming to a close, marketers are gearing up to launch their fall campaigns and move toward their Q3 goals. 
 
Despite those lazy, hazy days of summer, many teams have been hard at work all season preparing for upcoming autumn projects. That's because successful agencies know they should always be a season ahead. But with so much creative work to be done, it can be challenging to stay on top of current projects while looking ahead to the future.
 
Here's how 13 members of   Forbes Agency Council   recommend keeping your team organized and ready to tackle the new season well in advance.
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