ExactDrive News

Advertising Reporting Platform Gets Updated

Posted by Rob Wagner

Apr 17, 2014 12:19:02 PM

ExactDrive’s Self-Serve Advertising Platform now offers real-time advertising and campaign reporting. Defaulted by Eastern Standard Time and updated hourly, the advertising and campaign reporting sections display analytics on advertiser, campaign ad creative levels. Impressions, clicks, and conversion data is provided along with creative attribution and transparent domain level analytics. In short, users are able to easily pull reports at-will for any advertiser and campaign being managed, down to the domain level or performance per creative. Any report pulled is exportable and can be adjusted and branded to the users’ needs.

The NEW Face of Robust Advertising Analytic Reporting

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Topics: Internet Advertising, Reporting & Analytics, Online Advertising

How Budget Pacing Helps Your Online Advertising Campaign

Posted by Adam Parikh

Apr 10, 2014 12:36:00 PM

When you set a budget and launch a campaign, the campaign bids on auctions based on a number of factors. It proceeds to bid in auctions until it reaches that budget; it then stops bidding in auctions. As an advertiser, you would like your creatives to be viewed by users evenly over the course of a day (or a specified period in a day) to increase your chances of reaching the most possible potential customers, but budgeting alone does not account for this concept.

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Topics: Online Advertising, Advertising Optimization, Budget Pacing

Is your CPC campaign just a big gift to your retargeting platform?

Posted by Myles Younger

Apr 3, 2014 10:57:00 PM

A lot of retargeting platforms push advertisers into buying ads on a cost-per-click (CPC) or cost-per-action (CPA) basis. Many advertisers are just fine with this arrangement, as it comes with a long list of advantages, but to make fully-informed decisions about how you allocate your ad budget, it’s important to understand what’s going on behind the scenes.

Isn’t CPC basically a “risk-free” way of buying ads?

CPC buying seems like a logical way to buy ads: in order to generate sales, you need clicks, and you’re happy to pay up to $X per click in pursuit of your sales targets. If you don’t get clicks, you don’t pay a dime. Sales revenue rises and falls in lockstep with advertising spend. It’s the holy grail of advertising!

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Topics: retargeting, CPC, CPM, CPM to CPC arbitrage

Managed vs. RTB

Posted by Tim Nichols

Apr 2, 2014 9:34:00 PM

There are two primary types of online media buying: Managed and RTB (Real-time bidding). Not all buying strategies use optimization to determine a bid amount. It is therefore critical that you understand which buying strategy the ad platform or ad network you are working with is using.

Managed

Managed buying refers to a situation where an ad platform or ad network is buying inventory from a publisher with which they have a direct financial relationship. This is also known as Buying Direct Inventory, which involves pre-brokered agreements between an advertiser and publisher to deliver a certain amount of specific inventory for a preset cost. Managed bids are always based on booked revenue. Only one Managed bidding strategy utilizes optimization:

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Topics: Real-Time Bidding, Real-Time Media Buying, Buying Direct Inventory, RTB

What Is A Third-party Ad Tag?

Posted by Tim Nichols

Apr 1, 2014 3:35:00 PM

Before deciding how ExactDrive should serve a third-party creative, you must determine the ad tag format: HTML or JavaScript. HTML creatives are easily recognizable by their angle brackets (e.g. <html>). Your browser is designed to read HTML. We often see issues where the ad tag was labeled with the wrong tag format.

JavaScript, on the other hand, is a scripting language that defines variables and functions, which result in a certain output. ExactDrive must wrap JS creatives in HTML so that the browser is told that it is looking at a language. Note that often JavaScript ad tags come pre-wrapped in HTML, but do not be fooled. If the JS is surrounded by HTML markup tags, then the creative is HTML.

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Topics: Online Advertising, Third-Party Ad Tag, Ad Tag

Online Advertising Can Generate Fear and Self-Doubt

Posted by Tim Nichols

Mar 19, 2014 1:59:00 PM

Online advertising can be stressful on a good day. On a bad day, it can generate a lot of fear and self-doubt. Lets discuss how to be aware of the fear and self-doubt and get it under control so you can spend the extra energy on managing a successful online advertising campaign.

Imagine The Following Scenario: You are an owner of an Italian restaurant in Chicago. Actually, you just opened your third location and the financial pressure is immense, expectations from your silent partner are growing and your wife is wondering when you are going to start spending more time at home seeing your family.

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Topics: Online Advertising, retargeting, Advertising

Fund Online Advertising Campaigns Using Credit Card

Posted by Tim Nichols

Feb 18, 2014 12:28:00 PM

You can now process payments and fund your online advertising campaigns by credit card!

We are excited to announce that ExactDrive ad platform users can now process payments and fund their account using credit cards. This feature has been under request for several months and we are very excited to be rolling it out live.

We will accept and process major domestic and International debit or credit cards, including Visa, MasterCard, American Express, Discover, Diners Club and JCB. Users can add and utilize several credit cards at will, processing different amounts per credit card, making it easier to manage payments for different campaigns and clients.

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Topics: Online Advertising, Digital Advertising, Credit Card Payment

The Current state of ExactDrive's Online Advertising Platform

Posted by Tim Nichols

Feb 14, 2014 1:55:00 PM

I recently came across infogr.am, a website that turns creating interactive infographics into an easy task. With a feature set that gives you enough flexibilty to customize and an interface that makes it easy to understand the process, I decided to test it out, especially since ExactDrive will be releasing online advertising industry research reports moving forward, we needed to find an infographic creation software partner.

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Topics: Banner Ads, Self Serve Advertising Platform, Infographic

Guidelines For Facebook Right-Hand Side Advertising

Posted by Tim Nichols

Feb 11, 2014 12:00:00 PM

During Q4 2013 we announced that advertising clients and resellers using our advertising platform could advertise on Facebook’s News Feed in addition to advertising on Facebook’s Right-Hand Side. Media buying partners, clients and resellers were all very excited and the popularity of the additional quality inventory has been well received. A little over 4 months later we continue to receive a series of general questions about advertising on Facebook, specifically about creatives being displayed on the Facebook Right-Hand Side. Below we have provided answers to the most popular questions being asked.

What is a Facebook Right-Hand Side creative?

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Topics: Online Advertising, Facebook Exchange, Facebook Retargeting, Advertising, Facebook Right-Hand Side Creative

Super Bowl Advertisers: Don’t Forget To Setup Retargeting

Posted by Tim Nichols

Feb 4, 2014 9:24:00 PM

There’s no doubt that when NFL Super Bowl XLVIII kicks off on February 2 at MetLife Stadium in New Jersey between the Seattle Seahawks and the Denver Broncos it is going to be a very tough fought and exciting game to watch.

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Topics: Online Advertising, retargeting, Super Bowl Advertisements

Our Self-Serve Advertising Platform provides a turn-key solution to Plan, Traffic, Manage, and analyze Digital Display campaigns for your clients.

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