Online Advertising News

Want To Prevent A Full-Blown PR Crisis? Follow These 12 Agency-Recommended Rules - Forbes.com

Posted by Tim Nichols on Jul 11, 2018 9:03:00 AM

ExactDrive is excited to be included in a recently article posted on Forbes.comPOST WRITTEN BY: Tim Nichols, co-founder of ExactDrive Inc.

No brand wants to get bad press, but sooner or later, some negative feedback is bound to pop up. It might be a disgruntled customer complaining on social media or a review website, or a litigious employee suing the company for a perceived injustice. Either way, it's easy for an isolated incident like this to gather steam and explode into a full-blown public relations crisis.

While you can't prevent or predict unfavorable media attention, you can mitigate the damage and stop it from ruining your reputation by having the right preparation and response strategies in place. Follow this advice from 12 Forbes Agency Council members if you want to stop a massive PR crisis before it happens.

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Topics: PR Stunts, Forbes, Forbes Agency Council

What Are Key Performance Indicators in Marketing?

Posted by Tim Nichols on Jul 2, 2018 9:03:00 AM

Key Performance Indicators or "KPIs" form an important part of the data that companies need to explain how they're progressing towards their marketing and business goals. However, many people today feel unsure about what a KPI might be in the marketing world.

In basic terms, a key performance indicator is simply a measurable component that can be used to demonstrate the efficiency with which a company achieves their business objectives. Organizations use KPIs in their marketing campaigns to determine whether they're spending their budget in the right areas.

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Topics: Marketing, Key Performance Indicators, KPI

What is a Marketing Dashboard and How Can It Benefit Your Business?

Posted by Eric Greener on Jun 26, 2018 9:02:00 AM

Marketing experts need to efficiently use a combination of art, and science to get the best results from their campaigns. A strategy needs to not only be forward-thinking and creative but also backed by relevant data and metrics to ensure that every ad spend is lucrative to the company's bottom line.

A marketing dashboard is one of the tools that modern organizations can use to dive into the behind-the-scenes (key performance indicators) KPIs of their programs. With a dashboard, it's easy to see marketing metrics that easily demonstrate exactly what a business needs to do to facilitate the best connections with their customers. A good dashboard should be customizable for each firm's unique marketing goals.

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Topics: Online Advertising, Marketing, Programmatic Advertising, Dashboard

Won An Award? 12 Ways To Publicize It (Without Bragging) - Forbes.com

Posted by Tim Nichols on Jun 18, 2018 9:03:00 AM

ExactDrive is excited to have a recent article published on Forbes.comPOST WRITTEN BY: Tim Nichols, co-founder of ExactDrive Inc.

Winning a business award is an exciting achievement. It feels good to have your team's hard work and dedication recognized by a prestigious organization. Even more important is the fact that this award can serve as a great marketing tool if properly publicized.

While you don't want to come off as conceited or arrogant, you can (and should) proudly share the news of your company's accolades on your website, social media, email newsletter and other customer touchpoints to make sure your audience knows about it. Here's how Forbes Agency Council members recommend announcing your award in the most beneficial way.

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Topics: Public Relations, Forbes, Forbes Agency Council

12 Predictions For How VR Will Change The Future Of Advertising - Forbes.com

Posted by Tim Nichols on Jun 12, 2018 9:03:00 AM

ExactDrive is excited to be included in a recently article posted on Forbes.comPOST WRITTEN BY: Tim Nichols, co-founder of ExactDrive Inc.

Virtual reality is here and already making waves in a variety of industries – from healthcare to travel. It's changing the way companies engage with customers and making it possible to give consumers a whole new way to experience a business’s products and services.

As we move into the future, one thing is clear: VR will lead the way and alter the advertising opportunities going forward. With the ability to have customers connect with your offering in a more personal and lifelike way, you have more options with your advertising strategy than ever before.

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Topics: Online Advertising, Virtual Reality, Forbes, Forbes Agency Council

14 Reasons Your Client's Web Traffic Might Be Declining - Forbes.com

Posted by Tim Nichols on Jun 4, 2018 9:04:00 AM

ExactDrive is excited to be included in a recently article posted on Forbes.com.

When a company notices a sharp decline in its website traffic, the first instinct is likely to hit the panic button. And as their agency, you're probably on the receiving end of that call. While your client might be tempted to overcompensate with a website redesign or an influx of new content, it's important to first investigate the root cause of the traffic drop, and then respond accordingly.

From Google algorithm changes to coding errors, there are numerous potential reasons for a decline, and not all of them are necessarily a website owner's fault. We asked members of the Forbes Agency Council to offer some possible explanations, and what to help your client look for when investigating a dip in site visits. Their best answers are below.

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Topics: Strategies, Forbes, Forbes Agency Council

Visuals Are The Key To Creating Great Customer-Brand Connections - Forbes.com

Posted by Tim Nichols on May 29, 2018 9:04:00 AM

ExactDrive is excited to have a recent article published on Forbes.comPOST WRITTEN BY: Tim Nichols, co-founder of ExactDrive Inc.

Pexels
 

Whether it's the Snap stories on your Snapchat application, the pictures on Instagram or the videos that a company posts on their website, we're all naturally more drawn to things that we can look at rather than read. Generally speaking, human beings are visual creatures, and we're attracted to anything that's beautiful or eye-catching.

At ExactDrive, we have seen the popularity of visual ads grow more every day. We have long worked with a variety of visual ads including instream and outstream video creatives, integrated dynamic ads, interactive in-game displays and mobile video ads -- and we have witnessed large campaign successes with each of these formats.

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Topics: Forbes, Forbes Agency Council, Visual Ads

The Benefits of Setting Up an Integrated Marketing Dashboard

Posted by Adam Parikh on May 22, 2018 9:48:00 AM

The sheer volume of data generated by the average business today is astronomical. Every piece of information your company collects tells a story about your customers and your marketplace. This narrative can give your brand the guidance it needs to make confident decisions about the future, and how you want to expand your marketing efforts.

However, making sense of all the data generated by a business isn't always an easy task. The volume is so large that it can often present a serious challenge, regardless of how technologically savvy your organization might be. Fortunately, a marketing dashboard can help you to dive into the information you collect about your sales and advertising efforts, to discover which of your campaigns are the most effective.

Here are just some of the benefits of setting up your own integrated marketing dashboard.

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Topics: Reporting & Analytics, Online Advertising, Data, Marketing, Dashboard

Partnering With An Influencer? Follow These Eight Steps To Protect Your Business - Forbes.com

Posted by Tim Nichols on May 14, 2018 9:01:00 AM

ExactDrive is excited to be included in a recently article posted on Forbes.com.

After a string of troubling and inappropriate videos, YouTube sensation Logan Paul, best known for his short films, sketches and daily vlogs, is, quite literally, paying for his behavior. YouTube temporarily suspended ads from running on Paul's account, effectively cutting off a huge revenue stream for the influencer.

Of course, Paul is not unique: Plenty of celebrities have lost endorsement deals over personal scandals and damaged reputations. When an influencer's reputation goes south, the brands on the other side need to distance themselves from that person, lest they hurt their own reputation among consumers.

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Topics: Forbes, Forbes Agency Council, Influencer Marketing, Protect Business

Pandora Enters the World of Programmatic Advertising

Posted by Tim Nichols on May 8, 2018 9:03:00 AM

Entertainment specialists Pandora recently announced that they will now be offering their audio inventory to consumers programmatically through demand-side platforms.

The move to audio programmatic advertising comes at a time when the industry is seeing a significant shift in audio advertising techniques. The digital revolution is making new high-performance solutions available to brands around the world, as consumers flock to streaming platforms to binge on their favorite songs, bands, and television programs.

I'm Interested in Audio

In a world where customers own more smart speakers and subscription services than ever before, and connected cars are beginning to make their way into the mainstream, it seems that the future of digital advertising might be in audio. In fact, the Edison "Share of Ear" study for 2017 found that consumers currently spend four hours per day listening to audio.

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Topics: Programmatic Advertising, Programmatic Audio Advertising, Audio Ads, Branded Audio, Pandora

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