ExactDrive News

Grow Your Business With Digital Media

Posted by Adam Parikh

Jun 20, 2017 9:56:13 AM

If you’re a small or medium-sized business, growing your online presence can seem like a minefield – particularly if you don’t have the resources for a dedicated digital team within your organization. Whether we’re talking Facebook and Twitter, email marketing, mobile web, or YouTube and the latest industry apps – there’s a lot to keep up with, and it can feel overwhelming.

But the truth is, if you use digital media and employ digital marketing techniques, the rewards are endless. And if you don’t have a business that exists in the digital arena, you don’t really have a sustainable business at all.

Read More >

Topics: Digital Media, Advertising Strategy, Marketing Strategy, Digital Media Planning

Why Native Advertising Should Excite You

Posted by Tim Nichols

Jun 15, 2017 2:00:56 PM

There’s no doubt about it, native advertising should be central to your digital strategy when it comes to generating online traffic. Are you investing time and money into it? Do you know how to do it properly? Do you really understand what it can do for you and your business? Maybe it’s time to see what all the fuss is about…

Read More >

Topics: Content Marketing, Native Advertising, Viral

Benefits Of Programmatic Advertising

Posted by Tim Nichols

Apr 20, 2017 3:56:46 PM

The benefits of programmatic advertising areincreasingly relevant in today’s content-saturated digital world. Marketers need their adsto be targeted, personalized and engaging whenever and however they’re reaching out to consumers; and although a great deal of this targeting takes place via the online tools we have at our fingertips, programmatic advertising takes it to another level.

If you’re not already allocating chunks of your ad budget to programmatic advertising, you may be keen to find out what exactly it is, and how can it help your business?

Put simply, it’s a style of advertising that cuts out the middle man. So instead of liaising and negotiating with people, it’s all done via machines - or a demand-side platform (DSP) to be precise. It sounds very technical, but a DSP allows you to manage multiple ad exchange and data exchange accounts with one platform. Genius Right?

Read More >

Topics: Real-Time Bidding, Real-Time Media Buying, DSP, Programmatic Advertising

Benefits Of In-Stream Video Ads

Posted by Adam Parikh

Mar 16, 2017 9:10:00 AM

Video advertising has emerged as a valuable solution for companies that want to make a lasting impression on their target audience. Not only is video more convenient to consume than large blocks of text, but it can also be more engaging too! It's no surprise that experts are estimating that we'll be spending around $16.69 billion on digital video advertising by the close of 2020.

In-Stream video advertising is a type of advertisement designed to grab your prospects attention as quickly as possible. Unlike traditional advertisement videos that are separate from other content, In-stream video ads are designed to run similarly to a television ad. In other words, they appear while your target market is watching something else.

Usually, these ads have an option for viewers to skip the ad after they've watched five seconds, which means that if you want to get the most out of your marketing efforts, you'll need to make sure that you've made enough of an impression in those initial seconds to convince your audience that they should keep watching. Click to Learn more about in-stream video ads.

Read More >

Topics: Video Advertising, Video Ad Formats, In-Stream Video Ads

5 Benefits Of Online Advertising

Posted by Ryan Costello

Mar 14, 2017 9:04:00 AM

Online advertising is business for the modern world. Also known as online marketing or Internet advertising, the potential for success is huge. There are manystrategies to learn and, while that in itself can prove to be pretty intimidating for a lot of people, the benefits of online advertising are varied.

So, in case you’re feeling a bit overwhelmed, we created this article to remind you what you’re fighting for. Here are 5 advantages of online advertising:

Read More >

Topics: Online Advertising, Online Media Buying, Advertising Online, Guide To Online Adertising

Steps To Implement A Data Strategy Into Your Programmatic Media Buys

Posted by Tim Nichols

Mar 9, 2017 9:51:57 AM

Simply diving into a programmatic advertising strategy without any kind of plan based on previous data is like jumping head first into a lake with no idea what's waiting for you at the bottom. While you might land on a pile of bouncy cushions, there's also the risk that you could fall onto a host of venomous snakes ready to eat you alive.

Unfortunately, a lot of marketers forget about the importance of data strategies when it comes to informing their programmatic media purchases. Following, we're going to look closely at what programmatic media buying is, and why you should always create a comprehensive strategy based on essential data if you want to make the most of your campaign, and your advertising budget.

Read More >

Topics: Media Buying, Data Management, Programmatic Ad Buying, Data, Data Strategy, Data Collection

Benefits of Personalized Retargeted Ads

Posted by Scott Bagguley

Mar 1, 2017 9:01:00 AM

Estimates indicate that only 2% of the visitors that click through to your website will actually convert during their first visit to your store or webpage. The truth is that most people simply aren't ready to buy when they find your company for the first time - which is why so many marketing companies place excessive time and energy into creating long-term lead nurturing campaigns.

Most experts suggest that prospects are more likely to purchase a product or service after they have had seven distinct interactions with a brand. However, waiting for those people to naturally move through the sales funnel with repeated engagement would probably take a lot of time and money. That's why savvy business owners use personalized retargeted ads to reach out to their consumers and hurry them along the buying journey.

Read More >

Benefits of Behavioral Targeting

Posted by Adam Parikh

Feb 23, 2017 3:32:19 PM

Behavioral targeting is a unique form of marketing that focuses on delivering advertising experiences to customers based on the behaviors they have demonstrated to your company. In other words, it works by looking at the purchasing actions of your prospective buyers, and strategizing a selling solution that appeals to the habits that might be unique to your specific audience.

Behavioral targeting focuses on monitoring user activity in relation to your business, and helps you to take the specific needs and interests of your customer into account. Because this form of marketing is more relevant, and based on the needs of your specific audience, it's generally not only an effective solution for companies, but a preferable option for customers too.

But what are the most significant benefits associated with behavioral targeting?

Read More >

Topics: Online Advertising, Behavioral Targeting, Behavioral Advertising, Click Through Rates, Conversion Rate

Benefits Of Local Online Advertising

Posted by Tim Nichols

Feb 16, 2017 2:00:00 PM

Lets discuss the benefits of local online advertising. As a business, you may be tempted to spread your marketing efforts as far and wide as possible, to catch as many potential customers as you can. Unfortunately, while a global approach to your marketing strategies might seem like a good idea to begin with, the truth is that it can limit your chances of success.

When you attempt to compete with huge companies for global ad purchases, then you're placing yourself in a difficult position - particularly if you're a small business. The chances are that you won't have the ad budget, or the brand authority that you need to make the right impact, and you could end up under utilizing your money on strategies that provide limited enhancements your bottom line.

An exciting solution for smaller businesses, is to consider localized ad buys, which are designed to attract a very specific geographical selection of people. These localized ads are based around your specific area, and are targeted to draw people who are browsing certain websites or searching for specific keywords that are linked to your location.

Read More >

Topics: Online Advertising, Media Buying, Demographic Targeting, Audience Targeting, Local Advertising, Locialized Ads, Local Ads, Local Online Advertising

Benefits of Out-Stream Video Ads

Posted by Tim Nichols

Jan 24, 2017 1:07:23 PM

If you have any experience within the digital marketing sphere today, then the chances are you know just how valuable video advertisements can be. Unlike streams of long and unyielding text, video advertisements allow businesses to engage their audience using a new range of senses to entertain and inform.

According to eMarketer, US digital video ad spending is expected to reach around $7.77 billion this year alone. This accounts for an increase in spending of 33.8% year over year, representing 13.3% of the total digital ad dollars we use on an annual basis. As more money flows into the video advertising format, it only makes sense that advertisers and agencies would start considering how they're going to deliver premium-standard content to their audience.

Out-stream impressions are types of video advertisement that don't come attached to any other content. In other words, they're not like those YouTube ads that show up before you can view a video - they stand alone within standard ad placements - such as on websites or in the midst of articles. These unique types of video advertisements offer very specific benefits to advertisers - by allowing them to grab the attention of their audiences, without interrupting their viewing experience.

Read More >

Topics: Video Advertising, Video Ads, Video Ad Formats, Video Ad Campaign, Out-Stream Video Ads

Our self-serve advertising platform with managed services provides a leading solution for advertising your brand online.

Test Drive It

Receive Updates

Posts by Topic

View All >