ExactDrive News

3 Tricks When Your Google AdWords Campaign Doesn't Generate Conversions

Posted by Sarah Butera

Jul 28, 2016 3:52:29 PM

Who doesn't want to earn more conversions from their Google AdWords campaigns? According to studies, in 2015, the spend on PPC campaigns increased by 12%, and it's set to increase again. PPC campaigns require a great deal of investment in some cases, but they can also lead to fantastic results if you know how to use them properly. That's why most AdWords advertisers focus on seeking out marketing methods that reduce their cost per conversion, while increasing the conversion rate.

If you want to avoid wasting money and time on an AdWords campaign that hasn't been carefully tailored to your specific needs, then you're going to need to rethink your strategy and ensure that you're taking steps towards securing the factors that will earn you long-term success. If you've already started your PPC campaign, but you aren't seeing the results that you hoped for when you signed up for AdWords, try the following three quick, and simple tricks.

Trick 1: Improve Your Quality Score

First things first, your quality score is essential for a number of reasons. Primarily, it's worth noting that Google rewards advertisers who earn a high quality score with higher ad positions, and lower click costs. On top of that, the better your quality score is, the more likely you are to show up in front of your intended audience, and earn their conversions. It's a win/win.

Before you can improve your quality score, you'll need to know what it is. Log into your AdWords account and click the "Campaigns" tab at the top. From there, select the keywords tab, and click the white speech bubble next to each keyword to find out more about that word's quality score. You should be able to find out information on expected ad relevance, click through rate, and even landing page experience. Improving quality score will depend on ensuring that you stop targeting junk keywords, and look into targeting branded keywords instead.

Trick 2: Optimize for Mobile

Since more searches than ever are being conducted on mobile devices today, it makes sense that you would need to make use of an ad campaign that is optimized for mobile. When you run a Google AdWords campaign, it can be easy to focus on nothing but PC conversions, but mobile definitely has the upper hand today. What's more, it's much easier to convert a mobile user who clicks on your ads thanks to the level of intimacy that mobile devices provide.

When setting up a mobile campaign, make sure to consider:

  • Keeping it short and sweet - With desktop PPC you have plenty of space to write your ad text, whereas mobile PPC keeps you limited. Make sure that you make your message as concise as possible.
  • Segmentation - Separating your mobile and desktop PPC campaigns can help you to see better results, as it ensures that you give your users the best possible experience regardless of where they choose to click on your ad.
  • Landing pages - Remember that you can't afford to send your leads gained through PPC into a landing page that won't load properly on mobile. Make sure that the entire experience from ad click to purchase is as mobile-optimized as possible.

Read More >

Topics: Cost-Per-Click Advertising, CPC, Conversions, Google Adwords, PPC Advertising, Mobile Optimization

Exciting Video Advertising Trends

Posted by Tim Nichols

Jun 21, 2016 4:10:14 PM

For the modern audience with a waning attention span, video-based content is often considered to be more entertaining, easier to grasp, and engaging enough to hold our interest for more than a couple of seconds. In other words, it's no wonder that more businesses have begun to leverage video content and video advertising on channels such as YouTube, Instagram, and Vine.

According to statistics, around 74% of the traffic that the internet receives will come from video content, so if you haven't started watching the trends already, now is the perfect time to brush up on your video marketing knowledge. Following, we'll cover just some of the most important video advertising trends to keep in mind as you enter the visual marketing world this year.

Read More >

Topics: Video Advertising, Video Formats, Mobile Video Advertising, Video Ads, Video Ad Formats, Video Ad Campaign, Interactive Video Advertising

Types of Online Advertising

Posted by Scott Bagguley

Jun 16, 2016 12:20:51 PM

Online advertising is perhaps one of the most important forms of marketing available today. If you aren't making yourself heard online, then the chances are you're missing out on the majority of the traffic, and profits you could otherwise be benefiting from.

The term "online advertising" is incredibly broad, and refers to everything from banner ads, to YouTube video ads, dynamic retargeting, and keyword search. Following, we're going to address some of the most popular forms of online advertising around in 2016, and how you can use them to drive traffic towards your website.

Read More >

Topics: display advertising, retargeting, remarketing, Video Advertising, SEO, Social Media Advertising, Display Retargeting, Keyword Search Advertising

Effective Facebook Advertising Tips

Posted by Tim Nichols

Jun 9, 2016 9:30:00 AM

Although you can find a fully-integrated advertising system on most of the social-networking platforms available today, Facebook is still a heavy favorite among the business world when it comes to reaching out to a wide, and engaged audience. Facebook advertising not only provides access to a very broad range of individuals, but it also reigns supreme in regards to insights, features, and crucial data.

Unfortunately, just because Facebook can be a great advertising platform doesn't mean that it's used effectively by all brands. A lot of companies end up wasting their advertising budget and throwing necessary resources down the drain because they don't understand how to use the techniques available to their advantage, or haven't got a strategy in place. Fortunately, all it takes to achieve success is a deeper knowledge of how Facebook advertising works, and an insight into what some of the best practices may be.

Read More >

Topics: Facebook Advertising, Facebook Ads, Facebook, Facebook Audience Insights

Dynamic Product Retargeting

Posted by Adam Parikh

May 26, 2016 9:30:00 AM

If you haven't begun to use dynamic product advertisements in your retargeting campaigns, then you could be missing out on some serious conversions. In 2014, when Facebook increased the size of the Right-Hand column unit and introduced new dynamic capabilities into the news feed, Adroll found that companies using personalized retargeting and dynamic creatives saw an up to 115% greater click through rate.

As Facebook advertising and retargeting techniques come together to create a more cost-effective and conversion-friendly approach to modern marketing, it's no surprise that companies are searching for new and improved ways to enhance their marketing ROI and make the most of dynamic product retargeting. With that in mind, we've put together a list of what you need to know to get started with your dynamic product retargeting strategy.

Read More >

Topics: Dynamic Display Ads, Facebook Retargeting, Dynamic Ads, Dynamic Retargeting, Dynamic Product Retargeting

Display Retargeting Best Practices

Posted by Tim Nichols

May 24, 2016 9:00:00 AM

Retargeting or Remarketing, is a simple and often highly economical way to draw people back towards your website after they've visited once and chosen to leave without converting. In some cases, conversions are lost simply because a prospect wasn't in the right position to buy when they came across your website, or because someone was distracted away from your page by another matter. When used properly, display retargeting gives you a second chance to prompt that all-important action, whether you're looking for subscriptions, sales, or anything else.

Unfortunately, simply jumping into retargeting isn't the best way to make the most of the technique. Failing to properly plan out your retargeting efforts could leave you with diminished results - or worse, damage your brand image. The following best practices should help you to avoid the digital threats, and achieve your marketing goals.

Read More >

Topics: retargeting, remarketing, retargeting platforms, Display Retargeting

Was That Click On The Banner Ad As Good For You As It Was For Your Customer?

Posted by Elise Kuhlow

May 17, 2016 9:30:00 AM

Was_it_good_for_you.jpgBanner ads have gotten something of a bad reputation over the years - mostly because digital marketers really didn't understand how to use them until very recently. A lot of advertising experts have delivered informative articles and blogs about how you can upgrade and improve your banner advertisements to encourage greater numbers of clicks, and better engagement from your audience, but few people focus on how banner ads can continue to give brands value too.

After all, while it's important to make sure that you're giving your customers a good experience with your marketing efforts, it's also essential to ensure that your marketing budget is being spent on measures that actually profit you in some way. Following, we'll address some of the things that banner advertisements really do well, so you can determine how each click is really having an impact on your business.

Read More >

Topics: Banner Ads, Click Through Rates, Ad Creatives, Banner Ad Development

5 Ways to Perfect Your Mobile Advertising Campaign

Posted by Scott Bagguley

May 12, 2016 9:30:00 AM

mobile-advertising.jpgThere's good news in the realm of mobile for savvy marketers. According to surveys and customer reports, it appears that consumers aren't just tolerant of mobile ads, they're actually quite happy to be exposed to them. It seems that the average mobile user actually doesn't mind seeing an ad when they're browsing on their smart device, and about 50% of mobile shoppers consider ads to be both helpful, and informative.

Most companies are already aware that their consumers are using smartphones far more often than desktops and laptops today, which means that mobile advertising needs to be at the core of campaign planning. However, it can be difficult to determine what makes a perfect mobile advertisement - particularly if you're just getting started. The following five tips should help to focus your campaign.

Read More >

Topics: Mobile Advertising, Mobile Marketing, Conversion Rate

Upgrade Your Online Marketing For 2016

Posted by Tim Nichols

May 10, 2016 9:30:00 AM

Online_Marketing.jpgThe world of online marketing is constantly evolving, with new concepts and techniques emerging on an almost constant basis. It's safe to say that the current approach to digital advertising is far more refined, and sophisticated than the horrific banner ads and flashing graphics that dominated the early days of ecommerce. In fact, a report published by eMarketer indicates that 2017 will mark the first year in which digital ads surpass television ads in marketing expenditure.

For professionals that want to take advantage of the potential $77.4 billion industry next year, online marketing, and digital advertising is all about optimizing your performance with the latest strategies and techniques. Following, we'll address just some of the most effective changes to make this year, when creating a killer online campaign.

Read More >

Topics: Online Marketing, SEO, Branded Content, Data

4 Reasons to Add Display Retargeting to Every Media Buy

Posted by Ryan Costello

May 5, 2016 9:30:00 AM

Why_retarget.jpgWhen you're investing in media advertisements for your company, then your aim will to be deliver the perfect creative to display to the ideal customer, at the most appropriate time. Unfortunately, even if your media buying strategy has been honed to perfection, it's worth noting that people might still leave your sales funnel mid-purchase. Sometimes, an abandoned conversion occurs because a consumer doesn't have their credit card handy, whereas other times, it happens because someone simply gets distracted.

The vulnerable nature of the conversion process is one of the reasons why display retargeting has emerged as a crucial tactic for many digital marketers. This strategy can increase the impact of various other marketing efforts, increasing brand awareness, driving customers through the sales funnel, and strengthening brand recall. Following, we'll cover just four reasons why display retargeting should be added to every one of your media purchases.

Read More >

Topics: retargeting, remarketing, Conversions, Segment, Display Retargeting

Our self-serve advertising platform with managed services provides a leading solution for advertising your brand online.

Test Drive It

Receive Updates

Posts by Topic

View All >