ExactDrive News

4 Features Great Ad Platforms Offer

Posted by Eric Greener

Nov 24, 2015 9:00:00 AM

Attempting to stay on track with all of the latest innovations in online advertising can be a difficult task - even for the digital expert. As new tools, techniques, and tips are published each day - claiming that they can help you increase your ROI - how do you know which features you should expect as standard as part of your ad platform, and which are less important?

Digital advertising platforms help companies to utilize and make the most of the Internet for their advertising and marketing purposes. Through the use of these tools, it is possible for professionals to streamline the interactions that are conducted between advertisers and publishers, and ensure that ad creatives are distributed across all of the most effective platforms. Advertisers can benefit significantly from using digital ad platforms, as it can give them much needed access to their desired audience - no matter where they are on the web.

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Topics: Ad Platform, Audience Targeting, Ad Creative, Brand Security

4 Rules Every Ad Trafficker Should Follow

Posted by Adam Parikh

Nov 23, 2015 8:30:00 AM

When it comes to searching for new sales and advertising strategies that you can make use of in the online World, it seems as though evolving opportunities are emerging every day. The process of "Ad trafficking" refers to the strategy involved in selling services for advertising purposes (ad operations) to different clients across the World. The idea is that an ad trafficker will have the know-how and skills required to place the advertisement given to him or her in the perfect location to attract the intended audience, and ensure that they convert.

For example, if it's your intention to sell people home insurance, then the best place for an ad trafficker to situate your advertisement may be on a real-estate website, or a forum for new house owners. For those new to the world of Ad trafficking, finding the perfect rules to follow and understanding the "best practices" that will ensure they always give their clients the ideal results can be a difficult process. Following, we will cover just some of the things that every ad trafficker should do when hoping to excel at their task.

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Topics: Ad Ops, Ad Trafficking, Ad Operations

3 Important Online Advertising Campaign Strategies

Posted by Sarah Butera

Nov 19, 2015 11:16:10 AM

In a World where the common customer often regards obvious advertising schemes with distaste, it's more crucial than ever to be ingenious in the way you construct your online advertising campaign strategies. Sometimes, getting an ad creative to the right person at the right time is enough of a challenge in itself, and as constant innovations roll into the market, there are ever more complex and confusing options available for reaching out to your audience.

We all know that digital marketing has come a long way over the recent years, but the central questions remain the same: Where is your audience? How can you get them to listen?And what will it take to ensure they engage with your brand?

If you're in charge of an online advertising campaign, then it's up to you to keep pace with the ever-changing landscape of media strategies. Fall behind, and you're likely to lose your customers to your competitors faster than you ever imagined. Following are three of the newest online solutions for advertising that you can consider if you want to stay ahead of the game.

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Topics: Online Advertising, Ad Viewability, Advertising Strategy, Native Advertising, Strategies, Mobile Video Advertising, Viewable Impressions

4 Reasons Why Programmatic Ad Buying Is Important

Posted by Tim Nichols

Nov 18, 2015 7:56:00 AM

Programmatic advertising - which is the purchase of media inventory based on audience-focused factors - has recently established itself as one of the most popular topics in the world of digital marketing. Within the B2B community, programmatic ad buying has taken center stage for companies looking to get ahead of the trends, to innovate and optimize how they reach out to and connect with potential customers and clients.

The programmatic ad buying process utilizes automated technology for the buying and selling of digital media, across a wide range of websites. This option is generally used as a fast-paced, effective alternative to relying on human interaction to secure ad placements. Basically, if you use a machine to deliver or purchase a digital ad, then you've become a part of a programmatic transaction.

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Topics: Programmatic Media Buying, Behavioral Targeting, Real-Time Bidding, Real-Time Media Buying, RTB, Cross Device Advertising, B2C, Programmatic Ad Buying, Cross-Channel, B2B

What Is Ad Viewability and how is it Affecting Your Ad Campaign's Performance?

Posted by Adam Parikh

Nov 11, 2015 9:41:16 AM

Any brand attempting to reach out to consumers in today's increasingly competitive and fragmented media landscape must improve and re-evaluate their advertisements with a focus on brand metrics such as awareness, and ad viewability. Recently, Infectious Media published an infographic that found approximately 54% of all advertising creative goes unseen - and if customers aren't viewing your marketing media - you're unlikely to see positive results from your campaign.

There are various reasons why impressions go unseen - as just because a company places an ad, doesn't mean that people will see it. For instance:

  • The viewer may click onto another page before the advertisement loads
  • The advertisement may load on a place outside of the viewer's browser window
  • Viewers access the page on a mobile device for which the content is not optimized

The historically low rates of viewability event in online media today is one of the many reasons why the marketing industry has been working to establish a standard metric for viewable impressions. Experts suggest that being able to optimize ad viewability could deliver as much as a 50% uplift in seen ads.

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Topics: Ad Viewability, Ad Campaigns

Ask These 3 Questions To Improve Your Click-Through Rate

Posted by Tim Nichols

Nov 9, 2015 9:00:00 AM

Running a business is difficult enough, so dealing with a low click-through rate on your banner ads and pay-per-click advertising shouldn't be another factor adding onto your stress. Most companies today are aware that having a high click-through rate is beneficial for numerous reasons - delivering better site traffic, increased quality score (as rated by Google), and reduced cost-per-click for PPC campaigns. A good click-through rate makes up the center of the algorithms used by search engines to decide which ads viewers should be displayed. The formula to calculate your rate is simple: Divide clicks by impressions, and you'll get your click-through rate - however, just because you understand what a CTR is, and how you can calculate it, doesn't mean you know how to improve your results.

If you want to drive more beneficial traffic to your website - asking yourself the following three questions could help.

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Topics: Cost-Per-Click Advertising, CPC, Pay-Per-Click Advertising, Click Through Rates, CTR, PPC

The Insider's Survival Guide to Online Advertising

Posted by Aaron Gibeaut

Oct 30, 2015 11:34:12 PM

If you still haven't come to terms with the true importance of online advertising yet - then you're going to need to start boosting your efforts - and quickly. The amount that companies have been spending on online advertisement has grown consistently over the recent years, and reports suggest that the numbers will only continue to go up.

Although it's true that advertising online can take some getting used to - particularly if you've been living in a World where television marketing and magazine banners are the number one way to drive people towards your business - it's impossible to get by in the professional World today without it. While online advertising can be somewhat overwhelming, it doesn't have to be if you have the right information and guidance at hand. If you feel as though you're tackling the jungle of online advertising alone - this handy insider's survival guide could be the perfect tool for making sure you come out at the end more successful than ever.

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Topics: Internet Advertising, Online Advertising, Brand Awareness, Audience Targeting, Ad Creative, Advertising Targeting, Survival Guide

How to Minimize Click Fraud in 9 Minutes

Posted by Adam Parikh

Oct 15, 2015 9:00:00 AM

Today, most companies are aware of just how useful PPC advertising can be to their overall online marketing scheme. However, the effectiveness of your PPC campaign can quickly be diminished when up to 20% of your budget is frequently wasted due to fraudulent activity. The right PPC activity can improve search visibility, drive extra traffic towards your website, and enhance customer conversion levels. In fact, research suggests that most businesses and websites online today will engage in a PPC marketing program at some point.

However, the trouble is that PPC is not immune to the malicious marketers out there that choose to manipulate the model and abuse click-through rates as a way of sabotaging their competitors. Click Fraud is a serious issue for any business that encounters it, and if left unnoticed for too long, it's an issue that can drain significant funds out of your marketing budget, while placating you with the impression that your schemes are actually successful.

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Topics: Click Fraud, Bot Traffic, CPC, PPC Fraud, PPC

5 Ways To Build The Best Banner Creatives For Your Ad Campaign

Posted by Elise Kuhlow

Oct 14, 2015 9:28:00 AM

Today, it's safe to say that businesses have more opportunities and more avenues for advertisement than ever before. However, deciding on an effective advertising method - particularly when your business is small or mid-sized, can be difficult, depending on the resources that are available to you. Creative marketing can be time-consuming and expensive when done improperly, but when you know how to get the most out of your creatives, you can be rewarded with the revenue that your company so desperately needs to survive.

Online advertising is an essential part of gaining steam in the business world today, and part of delivering great advertising campaigns on the World Wide Web can be attributed to the delivery of highly effective and eye-catching creative. Regardless of who you're selling to, the right creative can lead to brand recognition, which leads to conversions, profits, and of course: business success. So how do you build the best creatives for your campaign?

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Topics: Online Advertising, Banner Ads, Ad Creative, Ad Creatives

Online Advertising Campaigns Fail For 3 Main Reasons

Posted by Tim Nichols

Oct 12, 2015 4:04:41 PM

There is a fine line between success and failure in the digital marketing industry. Ensure your brand strategy is primed for prosperity by avoiding these mistakes in your next campaign.

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Topics: Online Advertising, Advertising, Online Marketing, Conversions

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