A lot of businesses spend a great deal of time and money enhancing the visual components of the brand. In fact, companies today are also putting more thought into their written elements too, from the copy on their website to the content on their product packaging. Yet, countless organizations still fail to pay much attention to their audio branding components.
While branded audio might not be the first thing you think about when you're looking for ways to boost awareness for your company, the truth is that the right sound can be just as important as a logo or business name when it comes to building connections with your customers. Many of today's customers recognize MGM films by the roar of the lion at the beginning of a movie and can sing along to the short tune at the end of an Intel commercial.