ExactDrive Advertising News

What Is Programmatic Audio Advertising?

Posted by Tim Nichols

Jul 20, 2017 9:03:00 AM

Before we get into the details of programmatic audio advertising, what exactly isprogrammatic advertising itself? Put simply, programmatic advertising isa way of buying digital ad space via software - as opposed to the traditional process ofhuman negotiation.

Using machines to buy ads is actually a really efficient way of buying advertising space, because both buyers and salespeople can be expensive and unreliable in the real world. With the use of machines the whole process is slicker and smoother than buying through RFP (Request for Proposal).

On top of this, when the selling, buying, placement and optimization of media space is automated, marketers and advertisers can deliver more customized and personalized messages to audiences based on real-time data – this isn’t the case with RFP.With programmatic you get targeted dataabout things like music-based psychographic groups, weather and traffic patterns, purchase behavior and other environmental, population and consumer trends.

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Topics: Digital Advertising, Video Advertising, Mobile Advertising, Programmatic Advertising, Programmatic Audio Advertising, Audio Ads

What Is Purpose Driven Marketing?

Posted by Ryan Costello

Jul 18, 2017 12:33:15 PM

With the Internet and social media being such a massive part of our everyday life we’re connecting with friends and family more frequently than ever before. And at the same time we find ourselves confronted by companies and brands striving for our attention in the digital arena.

Purpose-driven marketing really makes the most of these touch points and aims to form a connection that’s more meaningful to the consumer.This style of marketing makes your brand's cause available to your customers and target audience, helping them to connect more fully with your brand as a whole.

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Topics: Brand Awareness, Branding, Marketing, Purpose Driven Marketing

Grow Your Business With Digital Media

Posted by Adam Parikh

Jun 20, 2017 9:56:13 AM

If you’re a small or medium-sized business, growing your online presence can seem like a minefield – particularly if you don’t have the resources for a dedicated digital team within your organization. Whether we’re talking Facebook and Twitter, email marketing, mobile web, or YouTube and the latest industry apps – there’s a lot to keep up with, and it can feel overwhelming.

But the truth is, if you use digital media and employ digital marketing techniques, the rewards are endless. And if you don’t have a business that exists in the digital arena, you don’t really have a sustainable business at all.

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Topics: Digital Media, Advertising Strategy, Marketing Strategy, Digital Media Planning

Why Native Advertising Should Excite You

Posted by Tim Nichols

Jun 15, 2017 2:00:56 PM

There’s no doubt about it, native advertising should be central to your digital strategy when it comes to generating online traffic. Are you investing time and money into it? Do you know how to do it properly? Do you really understand what it can do for you and your business? Maybe it’s time to see what all the fuss is about…

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Topics: Content Marketing, Native Advertising, Viral

Benefits Of Programmatic Advertising

Posted by Tim Nichols

Apr 20, 2017 3:56:46 PM

The benefits of programmatic advertising areincreasingly relevant in today’s content-saturated digital world. Marketers need their adsto be targeted, personalized and engaging whenever and however they’re reaching out to consumers; and although a great deal of this targeting takes place via the online tools we have at our fingertips, programmatic advertising takes it to another level.

If you’re not already allocating chunks of your ad budget to programmatic advertising, you may be keen to find out what exactly it is, and how can it help your business?

Put simply, it’s a style of advertising that cuts out the middle man. So instead of liaising and negotiating with people, it’s all done via machines - or a demand-side platform (DSP) to be precise. It sounds very technical, but a DSP allows you to manage multiple ad exchange and data exchange accounts with one platform. Genius Right?

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Topics: Real-Time Bidding, Real-Time Media Buying, DSP, Programmatic Advertising

Benefits Of In-Stream Video Ads

Posted by Adam Parikh

Mar 16, 2017 9:10:00 AM

Video advertising has emerged as a valuable solution for companies that want to make a lasting impression on their target audience. Not only is video more convenient to consume than large blocks of text, but it can also be more engaging too! It's no surprise that experts are estimating that we'll be spending around $16.69 billion on digital video advertising by the close of 2020.

In-Stream video advertising is a type of advertisement designed to grab your prospects attention as quickly as possible. Unlike traditional advertisement videos that are separate from other content, In-stream video ads are designed to run similarly to a television ad. In other words, they appear while your target market is watching something else.

Usually, these ads have an option for viewers to skip the ad after they've watched five seconds, which means that if you want to get the most out of your marketing efforts, you'll need to make sure that you've made enough of an impression in those initial seconds to convince your audience that they should keep watching. Click to Learn more about in-stream video ads.

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Topics: Video Advertising, Video Ad Formats, In-Stream Video Ads

5 Benefits Of Online Advertising

Posted by Ryan Costello

Mar 14, 2017 9:04:00 AM

Online advertising is business for the modern world. Also known as online marketing or Internet advertising, the potential for success is huge. There are manystrategies to learn and, while that in itself can prove to be pretty intimidating for a lot of people, the benefits of online advertising are varied.

So, in case you’re feeling a bit overwhelmed, we created this article to remind you what you’re fighting for. Here are 5 advantages of online advertising:

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Topics: Online Advertising, Online Media Buying, Advertising Online, Guide To Online Adertising

Steps To Implement A Data Strategy Into Your Programmatic Media Buys

Posted by Tim Nichols

Mar 9, 2017 9:51:57 AM

Simply diving into a programmatic advertising strategy without any kind of plan based on previous data is like jumping head first into a lake with no idea what's waiting for you at the bottom. While you might land on a pile of bouncy cushions, there's also the risk that you could fall onto a host of venomous snakes ready to eat you alive.

Unfortunately, a lot of marketers forget about the importance of data strategies when it comes to informing their programmatic media purchases. Following, we're going to look closely at what programmatic media buying is, and why you should always create a comprehensive strategy based on essential data if you want to make the most of your campaign, and your advertising budget.

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Topics: Media Buying, Data Management, Programmatic Ad Buying, Data, Data Strategy, Data Collection

Benefits of Personalized Retargeted Ads

Posted by Scott Bagguley

Mar 1, 2017 9:01:00 AM

Estimates indicate that only 2% of the visitors that click through to your website will actually convert during their first visit to your store or webpage. The truth is that most people simply aren't ready to buy when they find your company for the first time - which is why so many marketing companies place excessive time and energy into creating long-term lead nurturing campaigns.

Most experts suggest that prospects are more likely to purchase a product or service after they have had seven distinct interactions with a brand. However, waiting for those people to naturally move through the sales funnel with repeated engagement would probably take a lot of time and money. That's why savvy business owners use personalized retargeted ads to reach out to their consumers and hurry them along the buying journey.

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Benefits of Behavioral Targeting

Posted by Adam Parikh

Feb 23, 2017 3:32:19 PM

Behavioral targeting is a unique form of marketing that focuses on delivering advertising experiences to customers based on the behaviors they have demonstrated to your company. In other words, it works by looking at the purchasing actions of your prospective buyers, and strategizing a selling solution that appeals to the habits that might be unique to your specific audience.

Behavioral targeting focuses on monitoring user activity in relation to your business, and helps you to take the specific needs and interests of your customer into account. Because this form of marketing is more relevant, and based on the needs of your specific audience, it's generally not only an effective solution for companies, but a preferable option for customers too.

But what are the most significant benefits associated with behavioral targeting?

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Topics: Online Advertising, Behavioral Targeting, Behavioral Advertising, Click Through Rates, Conversion Rate

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