For anyone starting a new business, marketing and advertising is essential. There’s no point having a fantastic product or service if no-one knows about it. And today’s obsession with social media means that simple marketing strategies have never been more effective and the number of people you can reach out to is endless.
Most big companies have their own marketing teams and often they have huge budgets to utilize, but with start-ups it’s a completely different ball game. So, what do you do when you don’t have the funds or a marketing guru to help you? Just put your creative hat on and push your message across using Grassroots Marketing techniques.
Grassroots Marketing is a cost-effective way to reach your target audience using simple techniques like word-of-mouth, door-to-door sales, competitions - with your product or service forming the prize - and even guerrilla marketing strategies.