ExactDrive News

Partner Spotlight: Canned Banners Is Automating Display Ad Design

Posted by Tim Nichols

Mar 26, 2015 9:00:00 AM

At ExactDrive, we recently reached a milestone - with 1,000 worldwide user signups for our user-friendly, online self-serve advertising platform.

We are extremely proud of our ad platform, which has been designed to make online advertising quicker, simpler and more intuitive than our competitors’ solutions, by combining strategic expertise and innovative insight, with proprietary Internet advertising tools and technologies.

In order to celebrate how far we have come, we will be putting the spotlight on some of our media and data partners over the coming months, and explaining how our collaboration with them is helping to transform the World of self-serve advertising.

In this blog post we will be focusing on our partnership with display ad design platform, Canned Banners.

What does Canned Banners do?

Read More >

Topics: Dynamic Display Ads, Dynamic Ads, Canned Banners, Partner Spotlight, Display Ad Design, Ad Builder

What is video advertising? 4 Video Ad Examples

Posted by Scott Bagguley

Mar 25, 2015 9:00:00 AM

We all watch online videos in some form today. Whether it’s checking out the latest viral crazes on Facebook, or catching up with our favorite TV shows, we flock en masse to consume video content, and we just can’t seem to get enough of it. Now factor in video advertising into the mix.

The boom is wholly due to the rise of digital media and the proliferation of ever more sophisticated mobile devices, improved broadband coverage and 4G services. And our insatiable appetite for video has not gone unnoticed by advertisers, and as a result, there has been substantial growth in the video advertising market too – with the latest projections suggesting that video ad spend will reach a staggering $6 billion by 2018.

Advertisers love video advertising because videos are fairly inexpensive to make and post, and they can stay online attracting views for as long as you want.

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Topics: Video Advertising, Video Formats

An introduction To Facebook Products Ads

Posted by Tim Nichols

Mar 24, 2015 8:00:00 AM

Social networking giant Facebook is hoping to attract more digital advertisers with its latest ad unit, ‘Product Ads,’ that’s been designed to help retailers target their ads more effectively to its estimated 1.39 billion monthly users. Product Ads will allow users to upload their entire catalog of products onto the site and target different users with specific products. The products will be selected based on the user's profile, interests and browsing behavior.

The move reflects Facebook's desire to prove that its estimated 1.39 billion members are good for more than just "likes", as it enters into the lucrative product-listing ad market, currently dominated by Google Shopping Ads.

So, what is Facebook proposing with Product Ads and how does it work?

Read More >

Topics: Facebook Advertising, Facebook Ads, Social Media Advertising, Facebook, Facebook Product Ads

Why You Should Invest In Ad Viewability

Posted by Rob Wagner

Mar 19, 2015 12:27:00 PM

What metrics are you currently using to measure the efficacy of your display ads and rich media investments? Clicks, dwell time, actions, or a combination of the all? Can the “impressions” metric tell you if an ad is even seen in the first place?

If you don’t know, it’s time you got up to speed. Lets discuss ad viewability and what it is all about.

You can measure all the current display ad metrics you want and pay money based on them, but you may well be paying for ads that don’t ever get seen. This is because you’re paying for served impressions, rather than guaranteed viewed impressions.

Viewable Impression Measurement Guidelines

Debates around the issue of ad viewability have been raging in the marketing industry for several years now, culminating in the release last year of the Media Rating Council (MRC) and Internet Advertising Bureau’s (IAB), Viewable Impression Measurement Guidelines’.

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Topics: Ad Viewability

3 Key Reasons Why You Should Invest In Retargeting

Posted by Tim Nichols

Mar 18, 2015 8:00:00 AM

Retargeting has become the tactic of choice for the modern marketer - and for good reason. Also commonly referred to as behavioral retargeting or remarketing the term is defined as a type of online advertising where certain products or services are targeted to specific users based on their previous interactions with a brand.

How Does Retargeting Work?

When a user visits a particular online retailer’s website (for example) and browses for a product, a record of that interaction is stored on their computer in the form of a cookie. A programmatic retargeting campaign can then access that cookie the next time a user visits a site with an appropriate ad buy; view the record of the product the user was looking at and serve up ads that are designed to showcase that product in greater detail.

Because retargeting only focuses on previously engaged website visitors, it tends to be more effective than many other forms of online advertising.

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Topics: retargeting, remarketing, retargeting platforms, Conversions, Personalization

Dynamic Ads Vs. Static Banner Ads

Posted by Adam Parikh

Mar 17, 2015 12:05:00 PM

Let's face it, quality content is hard to create and keep fresh, be it on a website or within a banner advertisement. We might all agree that a website or blog fed daily with fresh content will probably capture and keep more loyal fans than a web presence that never changes. Furthermore, content that engages visitors and creates a dialogue is even more powerful. But there are challenges and trade offs between static and dynamic advertisement content. 

Let's take a look at some examples and list the pros and cons.

Static Content

Examples: website pages; social media profiles; eBooks; whitepapers; ppc ads; social media ads; banner ads; videos and one-way webinars.

The eagle eyed amongst you may think that videos and webinars or rotating banners are dynamic because they move or change over time, but each of them is really one event that doesn't change, with a beginning, middle, end and a single purpose.


Read More >

Topics: Banner Ads, Dynamic Ads

6 Things That All Entrepreneurs Should Stop Worrying About

Posted by Tim Nichols

Mar 16, 2015 8:00:00 AM

ExactDrive recently had the opportunity to be interviewed by Onevest.com, who has a mission to reshape the private equity industry by democratizing early stage investing: Connect founders to capital allowing their ideas to transform into successful companies, simultaneously creating new investment opportunities for individual investors.

Being an entrepreneur is an inherently stressful endeavor. Being the entrepreneur behind a newly launched startup is even more stressful, since it means constantly having to balance on the fine line between failure and success. Many of the concerns that one has during this time period are warranted, particularly when it comes to budget, client retention, and simply surviving the competitive startup ecosystem. Other concerns, however, are irrational and can take away from the precious energy needed to successfully run a business.

We spoke with six startup founders at different stages in their careers, and asked them what one thing was that all entrepreneurs should stop worrying about. 

1. Competitors

"Keep an eye on them for sure, but don't let what they do dictate what you do too much. Focus on doing what you do best and innovate. If you're watching your competitors too closely, you'll be playing a constant game of catch up that won't do you much good."

Mark Volkmann, Massagebook

Read More >

Topics: Company News, Interviews, Entrepreneur, Startups

How to Boost Staff Morale During Times of High-Stress

Posted by Tim Nichols

Mar 13, 2015 8:00:00 AM

ExactDrive had the opportunity to be interviewed by SiteProNews who publishes the latest articles and breaking news on technology, social media, search engines, SEO, business, marketing, content writing and webmaster resources.

Working at a start-up is bittersweet. For every opportunity to work remotely and play ping pong at the office, you also have to deal with long work hours and the possibility of failure lurking around every corner. Despite its ups and downs, its exactly this type of excitement that draws people to the start-up world and away from the traditional 9-5. Needless to say, this type of environment can also cause a lot of stress, and in such situations, it’s important to have a leader that stays level-headed, one who can effectively maintain staff morale. We spoke to various startup CEOs at different stages in their careers, and asked what the most important factors are when attempting to boost staff morale during stressful times at work. Here’s what they had to say.

1. Communication

“Stress is a by-product of the thought of losing control, whether that be missing a deadline, or feeling something is no-longer achievable. By implementing a culture of open communication staff can more quickly raise and discuss issues, which helps combat the stress at source, by allowing the issues to be dealt with. Having that knowledge of support also helps potentially stressful situation become less so.”

— Ian Naylor, AppInstitute

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Topics: Company News, Interviews, Entrepreneur, App, Startups, Company Culture

The Biggest Problems With Online Advertising And How You Can Fix Them

Posted by Tim Nichols

Mar 12, 2015 8:00:00 AM

Digital marketing plays an ever more central role in most business's marketing plans. From retargeting, to social; there are plenty of creative and cost effective ways to get your brand under the noses of hundreds, if not thousands of potential customers.

However, despite the many benefits of touting your brand on the internet, online advertising continues to be plagued by fraud and viewability issues, as well as low creative standards, leading critics to question its effectiveness, and future.

Is online advertising broken?

Some say that display advertising has some fundamental problems that may never get fixed. They argue that it suffers from low click-through rates (0.1% on display ads), widespread click fraud and low viewability – (only half of the ads served online are actually seen by users). Concerns have also been voiced about the "creepy" nature of retargeting, irritating pop-ups and the prevalent use of ad-blocking software.

So is it broken?

We don’t think so. It’s just suffering from an image problem, and progress is already being made to fix the issues. For example, the Media Rating Council (MRC) and the Internet Advertising Bureau (IAB) recently released their ‘Viewable Impression Measurement Guidelines’, which set out parameters to measure viewable impressions. They state that 50% of pixels must be in the viewable portion of an internet browser for a minimum of one second, (two seconds for video ads), to qualify as a ‘viewable’ display impression.

By adopting this standard, marketers and publishers will benefit from the improved quality and accountability of their digital advertising efforts.

Read More >

Topics: Click Fraud, Online Advertising, display advertising, Bot Traffic, Ad Viewability

4 Essential Tips To Get You Started With Mobile Advertising

Posted by Adam Parikh

Mar 11, 2015 8:00:00 AM

Good news marketers! According to a recent survey, consumers are more than just tolerant of mobile ads; they’re actually receptive to them. At the rate mobile device usage has rapidly increased worldwide, it’s clear that mobile is more than just a device – it’s a lifestyle. And with some 60% of small businesses claiming that mobile solutions are essential to their work, mobile is a strategy that you don’t want to ignore.

With mobile advertising, you can get closer to your customers than ever before, with ads that are personalized, local and timely.

If you’re ready to reap the benefits of mobile advertising, here are 4 essential tips to help you on your way:

1.    Keep It Simple 

Because mobile phones have small screens, it’s important to keep your messages as clear and concise as possible. Eliminate anything that makes buying more difficult, such as flashy graphics, drop-down menus or hard-to-find contact details - mobile customers don’t want to have to pinch and zoom. Instead, give them the information they need most — your location, hours of operation and current deals. Providing a “call now” button can also help drive traffic to your site.

Read More >

Topics: Dynamic Display Ads, Mobile Advertising, Mobile Marketing, Mobile, Smartphones, Personalization

ExactDrive's Self-Serve Advertising Platform with managed services provides a leading solution to build, traffic, manage, and analyze your online advertising campaigns.

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