Digital Media News

Oct 4, 2021 12:46:00 PM

Building Customer Loyalty Through E-commerce

In today’s ultra-competitive e-commerce market, it’s harder than ever to earn and maintain customer loyalty. There isan ever-growing number of businesses competing in the same market space for the same customers’ dollars, and an abundance of choice for the discerning consumer. This means that businesses need to work that much harder to retain customers.

Studies from the U.S. Small Business Administration and U.S. Chamber of Commerce have found that acquiring new customers can cost five to seven times more than simply retaining existing customers, so it is within the interest of businesses to pay as much attention to customer retention as acquisition. In order to do this, it is imperative to have a good retention strategy in place.

Oct 3, 2021 12:48:00 PM

Using Live Chat As A Marketing Tool

As people continue to move towards the online environment for communication, entertainment and shopping, it is more important than ever for your brand to stand out from your competitors. Advancements in technology mean that there are opportunities that you can use to better your business’ position in the market.

One of the more recent developments is that of ‘live chat’.Also known as “web chat”, it involves the use of real-time, text-based communication via the Internet. It is a viable alternative to long-established practices such as telephone and email support, which can be costly for companies and incur long waiting times for customers.

While live chat is most commonly thought ofas a customer support platform, it has some untapped potential that could make it an effective marketing tool, due to the interactivity it provides and its ease of use. Why?

May 1, 2015 9:19:00 AM

Desk.com And ExactDrive Partner To Provide Industry Leading Customer Service

As the saying goes, people won’t always remember what you say, but they’ll always remember how you made them feel. In today’s business world, every industry is super-competitive and, as such, consumers expect more from brands. In particular, they’ll have extremely high expectations of your customer service abilities - and that’s where Desk.com comes in.

Desk.com offer online customer service software and a support ticket help desk app. It’s a very powerful solution for companies, such as ExactDrive, who are inundated with other demands and perhaps would be better off focusing their attentions elsewhere.

The entire desk.com experience ticks all the boxes. For starters, there’s an easy setup, so if you’re a bit of a technophobe, there’s no need to fret. The software also integrates your business to bring all the relevant support points together. This doesn’t just make it simpler for you to manage your business, but it obviously makes life easier for your customers.