What is real-time bidding and does data support that media buyers should pay lower prices because they are advertising online using real-time bidding technology? Great question. Real-time bidding technology enables real-time media buying, which is indeed a smart and efficient way to advertise online. This doesn't necessarily mean that impressions purchased should be significantly cheaper.
What Is Real-Time Bidding And Should It Be Cheap?
5 Key Online Advertising Tools
Business is tough in almost every industry these days, but if online advertising is your thing, help is at hand. We think there are 5 online advertising tools that you must take advantage of if you are to leap ahead of your rivals and super-charge your profits.
1. The ExactDrive Advertising Platform
Your first priority is to use the ExactDrive ad platform. Okay, so we’re blowing our own trumpet somewhat, but it’s a pretty powerful service.
Put simply, we built a simple and transparent real-time media buying platform that makes Internet advertising easier for small to medium-sized ad agencies (note: we love helping large ad agencies and brands as well). From selecting your specific demographics and choosing the ideal website inventory to target, through to actually scheduling your ads, the ExactDrive ad platform is an intuitive tool that will automate all your campaigns and help you regain control over your business.Read More
Partner Spotlight: AppNexus Is The World’s Leading Independent Ad Tech Company
Advertising is the lifeblood of the internet. It funds a lot of the great content that we enjoy on a daily basis, and provides brands with the means to innovate; inspire and entertain. And withcontinual advancements in programmatic advertising technology, online advertising has never been easier, cheaper or more efficient.
You can see for yourself, by test-driving ourmarket-leading self-serve advertising platform, which delivers online advertising solutions that make it faster and easier for you to reach your target audience and generate that all important ROI.
Our ad platform is constantly being refined, but it is true to say that it wouldn’t be the slick, well-oiled machine it is today without the support of our data partners, including Proximic.com, Bluekai.com (Now part of Oracle) Grapeshot, and our ever-growing number of integrated media partners — such as AppNexus.com, who we will focus on in this blog post.