Digital Media News

Mobile advertising is not only alive and well but is fast becoming a key component to a growing amount of successful digital media plans. It’s been predicted that 1.75 billion people worldwide will own a smartphone by the end of 2014. Mobile phone users are rapidly switching over to smartphones as devices become more affordable and 3G and 4G networks advance. It’s this smartphone explosion that gives brands the opportunity to connect with consumers in a real-time, real-world environment. It’s an advertiser’s dream.

But it’s not all plain sailing, and in some ways, mobile is a complex advertising method. One of the reasons advertisers and marketers are faced with challenges is because, from an advertising perspective, mobile is so different to web. Browser cookies aren’t available to follow people and get to know their likes and dislikes; user attention is short and frequent, spread between apps and browsers, maps and messaging; and although smartphone users check their phones up to 150 times a day, it’s often only for seconds at a time.

ExactDrive’s Self-Serve Advertising Platform now offers real-time advertising and campaign reporting. Defaulted by Eastern Standard Time and updated hourly, the advertising and campaign reporting sections display analytics on advertiser, campaign ad creative levels. Impressions, clicks, and conversion data is provided along with creative attribution and transparent domain level analytics. In short, users are able to easily pull reports at-will for any advertiser and campaign being managed, down to the domain level or performance per creative. Any report pulled is exportable and can be adjusted and branded to the users’ needs.

The NEW Face of Robust Advertising Analytic Reporting

A lot of retargeting platforms push advertisers into buying ads on a cost-per-click (CPC) or cost-per-action (CPA) basis. Many advertisers are just fine with this arrangement, as it comes with a long list of advantages, but to make fully-informed decisions about how you allocate your ad budget, it’s important to understand what’s going on behind the scenes.

Isn’t CPC basically a “risk-free” way of buying ads?

CPC buying seems like a logical way to buy ads: in order to generate sales, you need clicks, and you’re happy to pay up to $X per click in pursuit of your sales targets. If you don’t get clicks, you don’t pay a dime. Sales revenue rises and falls in lockstep with advertising spend. It’s the holy grail of advertising!