Online Advertising News

Dynamic Product Retargeting

Posted by Adam Parikh on May 26, 2016 9:30:00 AM

If you haven't begun to use dynamic product advertisements in your retargeting campaigns, then you could be missing out on some serious conversions. In 2014, when Facebook increased the size of the Right-Hand column unit and introduced new dynamic capabilities into the news feed, Adroll found that companies using personalized retargeting and dynamic creatives saw an up to 115% greater click through rate.

As Facebook advertising and retargeting techniques come together to create a more cost-effective and conversion-friendly approach to modern marketing, it's no surprise that companies are searching for new and improved ways to enhance their marketing ROI and make the most of dynamic product retargeting. With that in mind, we've put together a list of what you need to know to get started with your dynamic product retargeting strategy.

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Topics: Dynamic Display Ads, Facebook Retargeting, Dynamic Ads, Dynamic Retargeting, Dynamic Product Retargeting

5 Things You Must Know About Facebook Advertising

Posted by Tim Nichols on Jun 11, 2015 8:30:00 AM

Why is Facebook Advertising so great? Well, mainly because most people have a Facebook account. Facebook still has the greatest number of members out of all the social media platforms and, crucially, the highest proportion of active users.

But there’s more to it than that. Depending on which privacy settings have been set, advertisers can access a gold mine of information about you: everything from where you live to your favorite sports team. Now, we all know that a bespoke approach makes for the best advertising strategy, so armed with these details, you can segment your target audience like you wouldn’t believe.

Facebook (via their ever-improving technology) continually strives to serve up relevant content. That in turn increases the chances of advertisers displaying an ad to an engaged user. But what else should be across? Here are 5 things we think are vitally important before embarking on any Facebook Advertising campaign.

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Topics: Facebook New Feed Advertising, Facebook Retargeting, Facebook Right-Hand Side Creative, Facebook Advertising, Facebook Ads, Facebook

Get Out The Vote With Retargeting And Dynamic Ads

Posted by Tim Nichols on May 9, 2014 8:34:00 PM

Difference-making online advertising campaigns require innovative strategy, leading technology, careful planning and insightful analysis. ExactDrive’s Advertising Platform and strategic consultant team provides all four, making it easier for you to generate the results you want most. Retargeting coupled with dynamic ads is a very powerful combination. With that in mind we wanted to share with our readers a sample digital media plan that we recently created for a politically focused client.

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Topics: Online Advertising, Dynamic Display Ads, Facebook Retargeting, retargeting, Search Retargeting, Political Advertising, Get Out The Vote

Guidelines For Facebook Right-Hand Side Advertising

Posted by Tim Nichols on Feb 11, 2014 11:00:00 AM

During Q4 2013 we announced that advertising clients and resellers using our advertising platform could advertise on Facebook’s News Feed in addition to advertising on Facebook’s Right-Hand Side. Media buying partners, clients and resellers were all very excited and the popularity of the additional quality inventory has been well received. A little over 4 months later we continue to receive a series of general questions about advertising on Facebook, specifically about creatives being displayed on the Facebook Right-Hand Side. Below we have provided answers to the most popular questions being asked.

What is a Facebook Right-Hand Side creative?

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Topics: Online Advertising, Facebook Exchange, Facebook Retargeting, Advertising, Facebook Right-Hand Side Creative

ExactDrive Releases Facebook News Feed Advertising

Posted by Myles Younger on Oct 1, 2013 1:53:00 PM

The U.S. Government may be shut down but ExactDrive will keep rolling on with our digital world domination plan.  But in all seriousness, we are excited to announce that we just released Facebook News Feed Advertising capabilities.

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Topics: Digital Media, Internet Advertising, Media Buying & Planning, Self Serve Advertising Platform, Upcoming Features, Facebook Exchange, Facebook New Feed Advertising, Facebook Retargeting

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