Kelsey Gusho

Kelsey Gusho

Food enthusiast. Friend of animals everywhere. Zombie ninja. Coffee guru. Green Bay Packers Fan. Account manager at http://www.exactdrive.com

Recent Posts

Feb 12, 2019 2:25:00 PM

11 Trends That Will Shape Marketing In 2019 - Forbes.com

ExactDrive is excited to be included in a recently article posted on Forbes.comPost written by Kelsey Gusho of ExactDrive Inc.

Building brand awareness and successfully interacting with consumers is a crucial part of doing business today. Customers enjoy and expect a personalized experience, and delivering just that will set you apart from your competition.

Voice search and live videos were just two of the methods marketers explored to improve consumer interactions and brand awareness in 2018. As innovations in technology and ideas come forward, 2019 is also sure to see its share of trends having an impact on marketing. Below, 11 Forbes Agency Council members shared their predictions for the year ahead.

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Feb 5, 2019 9:03:00 AM

12 Tips To Optimize Your Messenger Marketing Strategy - Forbes.com

ExactDrive is excited to be included in a recently article posted on Forbes.comPost written by Kelsey Gusho of ExactDrive Inc.

Messenger marketing can be a valuable channel for businesses to establish and improve communication with their customers. This can take place on platforms like Facebook Messenger, WhatsApp and similar chat-based applications that allow users to connect with brands worldwide.

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Jan 29, 2019 9:01:00 AM

Stuck In The Old Ways Of Advertising? Here Are 10 Tips To Help You Embrace The Future - Forbes.com

ExactDrive is excited to be included in a recently article posted on Forbes.comPost written by Kelsey Gusho of ExactDrive Inc.

With marketing technology advancing at a rapid pace, it can sometimes be difficult for a company to keep up. Some businesses are still stuck in the old ways of advertising and using practices like pop-up ads that are now frowned upon by marketers and consumers alike.

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Jan 22, 2019 9:03:00 AM

13 Effective Methods To Help You Keep Customer Loyalty While Rebranding - Forbes.com

ExactDrive is excited to be included in a recently article posted on Forbes.comPost written by Kelsey Gusho of ExactDrive Inc.

Modern technologies have enabled companies to get to know their target audience better than ever before. As such, many businesses choose to use customer data to evolve in order to suit their customers’ needs. Rebranding is an effort to better a company’s connection with their audience, but it can leave intended consumers unsure.

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Jan 16, 2019 9:02:00 AM

Marketing Magic: 10 Tips For Improving Your Storytelling Craft - Forbes.com

ExactDrive is excited to be included in a recently article posted on Forbes.comPost written by Kelsey Gusho of ExactDrive Inc.

Storytelling is a critical skill for marketers. A good story, well told, can draw an audience in and give them a sense of personal connection with the teller. The ability to spin a good yarn often sets high-achieving marketers apart from their peers. Many people are natural storytellers, but even those who aren’t can learn this important skill.

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Dec 12, 2018 9:07:00 AM

Sell It Without Sound: Nine Ways To Capture Attention With A Muted Video - Forbes.com

ExactDrive is excited to be included in a recently article posted on Forbes.comPost written by Kelsey Gusho of ExactDrive Inc.

As marketers across the globe have learned, video has become one of the most effective ways to engage an audience. A few months ago,  AdAge reported that Amazon is experimenting with video ads, which are muted and played automatically, for “otherwise static” product listings.  These 10 to 15-second silent ads allow brands to promote their products and special deals.

Because a lot of mobile video content is watched on mute, marketers now need to focus on creating highly engaging visual content that hooks a viewer without the aid of sound. Below, nine Forbes Agency Council members explain how to do it.

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Oct 25, 2018 9:17:00 AM

Vetting An Influencer? 10 Steps To Determine If They're Worth The Investment - Forbes.com

ExactDrive is excited to be included in a recently article posted on Forbes.comPost written by Kelsey Gusho of ExactDrive Inc.

Influencer marketing has become an incredibly popular strategy for brands that want to reach audiences via the people they're already paying attention to. This tactic doesn't come without its challenges, though. The process of working with influencers isn't always cut-and-dried, and building an effective relationship requires a certain level of transparency and vetting. After all, you don't want to invest your time and resources into an influencer who has inflated vanity metrics or causes controversy for your brand with their behavior.

We asked a panel of Forbes Agency Council members about the criteria agencies and marketing departments should use to evaluate potential influencers before hiring them. Their best answers are below.

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Oct 11, 2018 9:20:00 AM

ExactDrive and Factual Partner to Provide Enhanced Location Targeting

The advertising industry is going through a period of structural change as marketers continue to focusthe bulk of their ad spend and energy on reaching a mobile audience. Since your consumers are constantly on the move, it’s imperative that yourad strategy keeps up.

ExactDrive is thrilled to announce our new partnership with Factual, a location-based data company offeringcustomizable audience building tools to ensure you’re reaching the right audience at the right time. By leveraging Factual’sGeopulse Proximity and Audience solutions, you’ll be able to target potential customers based on their real-world behavior using the best data available in the mobile market.

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Aug 18, 2015 9:00:00 AM

5 Hurdles Online Media Planners Commonly Face

For those familiar with the concept, media planning is both a science, and an art. From a scientific perspective, the idea is relatively straight-forward - you simply gather enough data and research to understand your performance, and figure out how to match that data to the needs of your client. Unfortunately, it's the artistic aspect of media planning that's the hardest to grasp. It takes a great deal of trial and error to get things right, and as the industry continues to move forward at lightning-fast speeds, more planners are coming face-to-face with a number of challenging hurdles that stand between them, and success. Here are just some of the most common problems and issues media planners have to deal with on a regular basis.

1. Targeting The Right Audience Effectively

Efficient and optimized targeting is a key component in just about every aspect of advertising. If you want to make sure that you're getting the best responses to your advertisements and media engagements, then the first thing any planner needs to do is ensure they're adhering to the right buyer personas. The fact is that the only reason anyone's going to bother reading your content, or listening to your message, is that they think they might be able to get something valuable out of it. Online media planners need to find the right avenues to deliver something useful to your target audience - whether this means asking questions that commonly arise about your product, or convincing consumers that they have something to gain from you.

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Jul 9, 2015 9:18:01 AM

3 Steps to Take Your Mobile Advertising Campaigns from Zero to Hero

Despite the incredibly high amount of time that consumers are spending on tablets and smartphones, mobile advertising on a whole remains mostly an underutilized and overlooked concept. This year, mobile use finally exceeded PC use in the U.S, establishing itself once and for all as a leader in digital media marketing strategy. As innovation continues to rise and the channel of mobile marketing evolves, it seems that mobile marketing will only grow bigger.

In the United States alone, there are now 163.9 million active smartphones, and mobile consumption continues to grow. If one thing is clear about business marketing efforts, it is that mobile interaction should play a significant part. Unfortunately, the thing that remains unclear to most businesses is how they can best utilize mobile advertising to ensure that they are making the right impression with their target market. For example, should you focus your mobile effort on a desktop format? Should you develop an app or try something new?

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