Digital Media News

As Facebook’s lead ad planner, Kelly Maclean’s job is to watch people watch advertisements. In emerging markets, the heat is on to study local activity so that Facebook can come up with advertising methods that perform well in developing countries. She travels to places like Brazil, Indonesia, South Africa to get an inside look at what works and what doesn’t.

So what’s the main difference between Facebook advertising in places like this and countries in Europe and the US? In the US it’s fair to say that social media advertising is rife, to the point where it can sometimes get in the way of ‘socializing’, or it becomes a bit of an intrusion on your digital world. It’s a cluttered marketplace where brands battle for their piece of the action, but it’s a very different story in the developing World where it’s still a novelty to see and hear what big brands have to say. MacLean said:

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Social media advertising is an exciting marketing platform, now more than ever. The medium is constantly in development and 2013 saw massive changes and growth, with new features, targeting options, and channels to explore. But 2014 is proving to be even bigger.

Twitter

Twitter had a big year in 2013. Perhaps most importantly, Twitter filed for and successfully completed their IPO (Initial Public Offering) and floated on the New York Stock Exchange.

Throughout 2013 and leading up to the IPO Twitter successfully overhauled the advertising interface and targeting functionality, launched TV ad targeting and created the impressive Lead Generation Cards. Now we have Tailored Audiences (remarketing) and a true 'broad match' for keyword targeting.

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As one of the largest and most influential ad networks on the planet, Facebook ads can do a lot for your business. But like any serious Internet marketing campaign, advertising on Facebook is a continuous battle of tweaks and optimization. Fortunately, there are dozens of ways to squeeze every last bit of value out of your ad dollar on Facebook. Below we'll look at four simple performance tweaks anyone can use to improve their Facebook ad campaign in only a few minutes. 

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