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ExactDrive Infographic LogoI recently came across infogr.am, a website that turns creating interactive infographics into an easy task. With a feature set that gives you enough flexibilty to customize and an interface that makes it easy to understand the process, I decided to test it out, especially since ExactDrive will be releasing online advertising industry research reports moving forward, we needed to find an infographic creation software partner.

Three different internal reports were pulled, exported as an Excel document, uploaded into infogr.am and viola! an interactive infographic was created. Below provides an overview of the three reports:

Report 1:

Comparing what percentage of total global impression volume each of the 3 top banner ad sizes made up across ExactDrive's Online Advertising Platform in January 2013 versus January 2014. We specifically looked at the following 3 banner ad sizes: 160x600, 728x90 and 300x250. Note: overall available banner ad impression volume increased dramatically during this timeframe but we wanted to specifically investigate how the banner ad percentage breakdown looked from one year to the other during the first month of 2014. 

  • 160x600: available impression volume decreased 3.85%
  • 728x90: available impression volume increased 1.42%
  • 300x250: available impression volume increased 2.42%

Report 2:

During January 2014 what was the global breakdown for producing available banner ad impression volume. ExactDrive's Online Advertising Platform reaches nearly everywhere in the World where there is viable access to the Internet. With that in mind, even as a global advertising platform, our number 1 country producing the largest available banner ad impression volume during January 2014 was still the United States. Additional results:

  • United States: represented 35.03% of all available volume
  • Brazil: represented 4.48% of all available volume
  • United Kingdom: represented 4.16% of all available volume
  • Canada: represented 3.51% of all available volume
  • France: represented 3.37% of all available volume

Report 3:

Similar to report 2, we wanted to look into which inventory categories had the most globally available banner ad impressions during January 2014.

  • Arts & Entertainment: represented 16.53% of all available volume
  • News: represented 10.77% of all available volume
  • Online Communities: represented 9.48% of all available volume
  • Shopping: represented 7.50% of all available volume
  • Games: represented 7.05% of all available volume

We hope you find the below infographic informative and useful. If so feel free to share it and embed it on your blog :-) Stayed tuned, we will be releasing various online advertising industry reports moving forward.


Topics: Banner Ads, Self Serve Advertising Platform, Infographic

Tim Nichols

Written by Tim Nichols

Tim Nichols is a founding partner at ExactDrive, a digital media buying agency with white label, reseller and managed service options available. ExactDrive plans, manages, and optimizes online advertising campaigns with the objective of delivering measurable value and empowering clients to find precisely targeted audiences. ExactDrive has offices in Minneapolis, MN and Milwaukee, WI.

Tim Nichols is also a contributing author on Forbes.com.