Digital Media News

Eric Greener

Founding partner at ExactDrive and happily married father of four.

Recent Posts

Oct 2, 2014 8:52:00 AM

Launching An Online Business Overseas

international-travel-.jpg (554×317) One of the many benefits the Internet has unlocked is the ability to expand into new markets. The lack of palpable borders means that customers can shop across countries and continents without so much as noticing where their latest purchase is being shipped from.

Expanding your advertising efforts internationally can be a great opportunity to maximize sales and reach customers that may not otherwise discover your brand, products or services, but there is more to it than just announcing that you ship to other countries.

If you are thinking of venturing into unchartered territories, here are four tips to help you achieve international success.

Sep 12, 2014 8:00:00 AM

Geomarketing With Google

Mobile marketing has become a highly targeted environment in today’s interconnected world. What started as simple text messages to customers offering money-off coupons, has evolved into apersonalized, real-time content delivery system.

As mobile phones become a more essential part of people’s daily lives, it is important for businesses to look at ways of delivering more effective and targeted mobile marketing. This is where geomarketing comes in.

What is geomarketing?

GeoMarketing (or location based marketing) uses geographic information to gain a better understanding of how people in a certain area act or spend their money. This method of marketing creates maps all around the world and within each map there is information specific to how consumers act in that that area.

While geomarketing’s definition is the association of data and maps in the traditional sense, the emergence of social media, mobile marketing and new technologies also make it an extremely powerful marketing tool in the digital arena.

Sep 6, 2014 10:30:00 AM

Using Both Brain Marketing - Right Left Brain

Psychologists have long believed there to be differences between the right and the left sides of the brain. The right side of your brain is responsible for imagination and creativity, while the left side handles the details and implementation.

Marketing was once considered to be the realm of creative, right-brain types,butwith advances in technology and the wealth of demographic, behavioral and transactional data at our disposal, many marketers now regard analytics as an integral part of their marketing strategy.

Left-brain marketing focuses on automation, analytics, and consumer insight gained through data and numbers. It is often referred to as a “black and white” approach, while the right side of the brain brings the ‘color’, imagination and personality to a campaign.

Jul 31, 2014 10:30:00 AM

The Rise Of Social Commerce

Frozen food brand Birds Eye recently celebrated the launch of its new ‘Inspirations’ range of meals by delving into the world of experiential marketing. As part of a social commerce experiment to measure the returns of Instagram, the Iglo Group owned business opened up a pop-up restaurant with a difference. In a world-first, customers were invited to settle their bill by taking photos of their meals and uploading them to Instagram, tagging #BirdsEyeInspirations.

Birds Eye introduced the ‘pay-by-picture’ campaign after consumer research revealed that 52% of Britons regularly take photos of their meals, with one in ten of us taking at least one snap of our food every week. This is backed up by the fact that there are currently 90 million photos of food on Instagram with a #food hashtag. Yes, that was 90 million.

Jun 26, 2014 11:12:00 AM

Conversion Attribution

When an advertiser's conversion pixel loads, ExactDrive's online advertising platform determines if that pixel load can be associated with a user, and if so, whether the user has converted in response to having previously viewed or clicked one of the advertiser's creatives. This process is called conversion attribution.

ExactDrive performs conversion attribution using the "post-view/post-click" method. Depending upon whether you've created a "post-view" or "post-click" conversion pixel, or a "hybrid" conversion pixel (which is triggered by views or clicks), the conversion will be attributed differently.

Jun 9, 2014 10:30:00 AM

Is the Twitter Mute Button An Online Business Killer?

Twitter's new mute button is designed to allow Twitter users to select specific users and mute them. Once a user has been muted their tweets and retweets will no longer be visible to the person who chose to mute them. Being placed on mute may not be as drastic as being unfollowed, but it certainly raises a few concerns for online business owners and Internet marketers because those who are muted will have no way of knowing the action has occurred. Worse still, if the user forgets to, or chooses not to un-mute, the mute will be effectively as good as an unfollow.