Feb 10, 2015 8:00:00 AM

3 Ways To Annoy People With Your Retargeted Ads

Retargeting has been proven time and time again to be one of the most effective ways to reach an audience. By reminding website visitors of their past interest in a product, service, or brand, advertisers are able to reach out and bring them back through the networks and sites they have interacted with.

Simple and cost effective, there’s every reason to use retargeting as part of your advertising campaign. But, as with every other strategy, too much of a good thing can be a bad thing.

Read on for 3 of the worst ways to annoy people with your retargeted ads.

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Jan 14, 2015 8:02:00 AM

5 Deadly Retargeting Mistakes To Avoid

Retargeting is a powerful digital marketing technique that can improve brand recall and revenue. Retargeting drives potential customers back to your website by targeting users who have previously visited your website but didn't make a purchase or take a desired action. While retargeting can be an extremely effective, high-ROI solution, if you make a mistake, it can leave you worse off than you started.

Avoid these fivecommon retargeting mistakes , and you’ll be sure to reap the rewards of a successful retargeting campaign.

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Dec 29, 2014 8:00:00 AM

4 Tips To Supercharge Your Retargeting Campaign

Getting new traffic to your site is one thing, but creating customers out of that traffic is an entirely different proposition. As little as 2% of visitors to a website will actually become customers or take some sort of action towards a purchase, so how can advertising entice the remaining 98% to become customers? With retargeting that's how.

What is retargeting?

Retargeting is a cookie-based technology that uses a small snippet of code to 'follow' your audience around the Web. Here's how it works: a small piece of code is placed on your website. The code is unnoticeable and won’t affect your site’s performance. Every time a new visitor comes to your site, the code drops a browser cookie. Later, when your cookied visitors browse the Web, the cookie will let your retargeting provider know to serve ads, ensuring that they are served only to people who have previously visited your site.

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Oct 28, 2014 8:00:00 AM

Three Critical Retargeting Strategies

Depending on whom you ask, conversion rates on websites hover around the 2 - 3% mark. This leaves at least 97% of website visitors with unfinished business potential. While your maximum unrealized potential isn't likely to be 97%, it's not 0% either. Somewhere between these two extremes lies the size of the missed opportunity - and this is where retargeting comes in.

Retargeting is a tool designed to help companies reach that elusive 97% of users who don’t convert right away.These visitors abandon the sales funnel for many reasons;they mayjust be window shopping, or not have their credit card on hand; but in the highly competitive world of online advertising, it is more important than ever to maximize the value of each visitor that shows an interest in your brand.

What is retargeting?

Retargeting is an advertising strategy in which marketers attempt to 're-attract' previous website visitors by serving them with highly-targeted ad campaigns and personalized advertisements.

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May 27, 2014 10:30:00 AM

Advertise With Retargeting Platforms That Follow The Kaizen Way

Retargeting platforms seem to be popping up everywhere these days. It appears that any company with the ability to create and implement a segment pixel is claiming that they are a formal retargeting platform. Be careful. There’s a big difference between providing a segment pixel to be used in a retargeting campaign and offering a high quality auto-optimizing retargeting service through your online advertising platform.

 

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Apr 3, 2014 9:57:00 PM

Is your CPC campaign just a big gift to your retargeting platform?

A lot of retargeting platforms push advertisers into buying ads on a cost-per-click (CPC) or cost-per-action (CPA) basis. Many advertisers are just fine with this arrangement, as it comes with a long list of advantages, but to make fully-informed decisions about how you allocate your ad budget, it’s important to understand what’s going on behind the scenes.

Isn’t CPC basically a “risk-free” way of buying ads?

CPC buying seems like a logical way to buy ads: in order to generate sales, you need clicks, and you’re happy to pay up to $X per click in pursuit of your sales targets. If you don’t get clicks, you don’t pay a dime. Sales revenue rises and falls in lockstep with advertising spend. It’s the holy grail of advertising!

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