Amazon is one of the biggest success stories in the online retail space. The brand has single-handedly revolutionized the way people shop for products, asprior to Amazon, many consumers were hesitant to purchase online. Amazon changed all that by creating an easy and reliable shopping experience for customers. Amazon’s phenomenal successisdue in part,to its expertise in the field of contextual advertising.
What is “Contextual Advertising”?
Contextual advertising refers to an online advertising approach in which users are served with targeted ads based on their browsing history andpurchase behavior. The adsare based on algorithms that examine keywords found on the pages that usersare browsing.
Hashtags are everywhere these days. From billboards, to t-shirts;TV shows to Twitter, the humble hashtagis one of the most recognizable symbols in today’s digital world.
What are hashtags?
Hashtags are labels for content. Users label content by placing # in front of whatever keywords they’re using, to enable others to easily find and interact with content.Hashtags are clickable and direct users to a page that displays all of the messages and images that use the same hashtag. If used effectively, hashtagscan help you expand your content reach, amplify your brand and improve your SEO.
The Internet is often captivated by a craze and one such craze that’s taken off in recent years is that of the ‘selfie’. Named as Oxford Dictionary’s word of the year in 2013, many people thought that the selfie was a passing trend, but it seems to be here to stay.
Over the past two years, a growing number of companies have been leveraging the power of the selfie to benefit their marketing efforts. In January 2013, 13 brands used selfies in their Facebook campaigns and by December, that number had increased to 207. On Twitter, the number started at 252 and grew to more than 780.
Successful Selfie Campaigns
Some brands have seen great success with selfie campaigns, reporting increases in user engagement and sales.
Once you have established a sound online advertising campaign strategy by setting up your social media profiles, creating content for your website, optimizing your website's infrastructure and content for the search engines, you should start seeing a significant increase in traffic within the first few weeks. However, what really counts when it comes to website traffic is not numbers alone - the quality of this traffic is what's important. You could have a thousand unique visitors per day, but if you are only generating one lead or getting one sale per day on average, your marketing efforts clearly aren't achieving much. In order to make your increasing visitor numbers count for something, you will need to take every step that you can to increase conversions. Converting as many visitors to your website into leads or paying customers is the ultimate key to success rather than sheer numbers alone.
Mobile advertising is not only alive and well but is fast becoming a key component to a growing amount of successful digital media plans. It’s been predicted that 1.75 billion people worldwide will own a smartphone by the end of 2014. Mobile phone users are rapidly switching over to smartphones as devices become more affordable and 3G and 4G networks advance. It’s this smartphone explosion that gives brands the opportunity to connect with consumers in a real-time, real-world environment. It’s an advertiser’s dream.
But it’s not all plain sailing, and in some ways, mobile is a complex advertising method. One of the reasons advertisers and marketers are faced with challenges is because, from an advertising perspective, mobile is so different to web. Browser cookies aren’t available to follow people and get to know their likes and dislikes; user attention is short and frequent, spread between apps and browsers, maps and messaging; and although smartphone users check their phones up to 150 times a day, it’s often only for seconds at a time.
Demographic targeting continues to grow in popularity. A lot of clients want to use age and gender in their campaign targeting and want to find out more about these options. Dividing consumers into groups based on age and gender can greatly help advertisers determine their target audience for particular products and develop ads geared toward a specific demographic. With that in mind, it could be helpful to share additional details about how demographic targeting data is gathered, including a discussion around approximately how much impression inventory is available that contains demographic data.
Age and Gender,
ExactDrive’s Self-Serve Advertising Platform now offers real-time advertising and campaign reporting. Defaulted by Eastern Standard Time and updated hourly, the advertising and campaign reporting sections display analytics on advertiser, campaign ad creative levels. Impressions, clicks, and conversion data is provided along with creative attribution and transparent domain level analytics. In short, users are able to easily pull reports at-will for any advertiser and campaign being managed, down to the domain level or performance per creative. Any report pulled is exportable and can be adjusted and branded to the users’ needs.
The NEW Face of Robust Advertising Analytic Reporting
Reporting & Analytics,
A lot of retargeting platforms push advertisers into buying ads on a cost-per-click (CPC) or cost-per-action (CPA) basis. Many advertisers are just fine with this arrangement, as it comes with a long list of advantages, but to make fully-informed decisions about how you allocate your ad budget, it’s important to understand what’s going on behind the scenes.
Isn’t CPC basically a “risk-free” way of buying ads?
CPC buying seems like a logical way to buy ads: in order to generate sales, you need clicks, and you’re happy to pay up to $X per click in pursuit of your sales targets. If you don’t get clicks, you don’t pay a dime. Sales revenue rises and falls in lockstep with advertising spend. It’s the holy grail of advertising!
CPM to CPC arbitrage,
ExactDrive believes Real-time bidding (RTB) can erroneously motivate media buyers to pay lower prices to advertise online while still expecting equal performance.
ExactDrive has recently analyzed the performance and effective bid price (average media cost) of several hundred online advertising campaigns. The results indicate that just because real-time bidding technology is being utilized to advertise online doesn't necessarily mean that the inventory should be purchased at a lower price.
Real-time bidding is a relatively new and very dynamic way to buy online advertising. Real-time bidding technology enables the buying process to be automated where media buyers can evaluate, bid on and purchase ad inventory on an impression-by-impression basis. As a result, real-time bidding and real-time media buying creates one-to-one connections to consumers with greater scale, effectiveness and efficiency. However, ExactDrive's internal research shows that Real-time bidding (RTB) could potentially motivate media buyers to erroneously pay lower prices to advertise online while still expecting equal performance,
Dynamic Display Ads,
Real-Time Media Buying
With just one week away from Agencyside’s BOLO 2013 conference, ExactDrive is gearing up for an exciting week as hundreds of industry and agency leaders will come together in Scottsdale, Arizona. This conference provides the opportunity to experience authentic connections, audacious speakers, actionable ideas, and a helluva good time.
The Agencyside Bolo team prides itself on bringing together some of the top agency leaders and thought provoking speakers in the industry. The breakout sessions are bound to provide you with many new topics to discuss, unique ways to think about existing topics and in some cases a new way of thinking about your industry. All resulting with you leaving the BOLO 2013 conference with a full set of action items and ideas to lead your agency & clients.
Self Serve Advertising Platform,