Virtual reality is here and already making waves in a variety of industries – from healthcare to travel. It's changing the way companies engage with customers and making it possible to give consumers a whole new way to experience a business’s products and services.
As we move into the future, one thing is clear: VR will lead the way and alter the advertising opportunities going forward. With the ability to have customers connect with your offering in a more personal and lifelike way, you have more options with your advertising strategy than ever before.
Twelve members of the Forbes Agency Councilpredict how virtual reality will affect the future of advertising. Here is what they had to say:
Images courtesy of FAC members. Members of the Forbes Agency Council offer their best advice.