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Apr 7, 2016 9:00:00 AM

5 Benefits of Self-Serve Advertising

No matter the size of your marketing business, the chances are that you've already experienced how challenging it can be to find the perfect advertising solutions for every client you work with. While some brands will benefit more from a marketing strategy that focuses entirely on their social presence, others will need to think outside of the box with dynamic creative and video content.

Self-serve advertising helps to reduce the costs and concerns typically associated with finding the right advertising platforms, by allowing clients to take control over every aspect of their marketing scheme. Rather than having to pay out for a sales team to help organize and manage ads from a variety of different marketing approaches, self-serve advertising platforms make establishing a brand name or presence online easier than ever.

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Mar 2, 2016 9:00:00 AM

3 Main Benefits of Self-Serve Advertising

If you're a small to medium-sized business, the chances are that you've already learned the frustrations involved with finding advertisers to place advertisements on your website. It can be incredibly costly to maintain and hire a dedicated sales team that are there to organize your ads on your behalf, which is one of the reasons why the self-serve model has emerged into an effective and popular option. Self-serve advertising makes the process of finding advertisers easier, so that you don't have to worry about micro-managing or searching for marketing opportunities yourself. Instead of searching everywhere for opportunities to make money, the advertisers you need can simply serve themselves up to you once you've properly set up the self-service program.

What's more, a bonus of self-serve advertising is that business owners don't have to worry about offering every inch of their ad space to self-service ads. Depending on what works for your company, you can create a combination of self-service advertising solutions, and using your ad sales team for larger and more complex solutions.

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