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ExactDrive is excited to be included in a recently article posted on Forbes.com. POST WRITTEN BY: Tim Nichols, co-founder of ExactDrive Inc.

America is in the midst of a great cultural shift. At the center of this change is a new brand of social activism -- a technology-enabled wave of consumer consciousness and support for deeply-held values and beliefs, on all points of the political spectrum.

A new study by Backslash found that 85% of Americans participated in cultural protests in 2017, and, as author Mark Manson noted in the report, "everybody feels like their values are under attack." Brands need to tread very carefully in this type of social environment if they want to avoid alienating their customer base.

As you think about your brand's core values, here are a few things members of the Forbes Agency Council advise keeping in mind.

Images courtesy of FAC members. Members of the Forbes Agency Council Weigh In.

Full article can be found here.
 

Topics: Brand Reputation, Branding, Forbes, Forbes Agency Council

Tim Nichols

Written by Tim Nichols

Tim Nichols is a founding partner at ExactDrive, a digital media buying agency with white label, reseller and managed service options available. ExactDrive plans, manages, and optimizes online advertising campaigns with the objective of delivering measurable value and empowering clients to find precisely targeted audiences. ExactDrive has offices in Minneapolis, MN, Milwaukee, WI and SouthWest Florida.

Tim Nichols is also a contributing author on Forbes.com.

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Founded in 2011, ExactDrive is a data-driven digital media buying and planning agency. We’re always on the lookout for motivated ad agencies and businesses with a growth and improvement mindset. The more successful you are, the better your business will grow and ExactDrive is here to help.
 
ExactDrive works best when paired up with an ad agency or business that is looking to optimize and enhance its service offering and campaign performance. It's important to us not just how much you spend, but where your money goes - we love diversifying our efforts across various digital media channels to maximize return on ad spend.
 
Whether you want to raise awareness, incite action or open new channels, ExactDrive works behind the scene to deliver results so you can focus on operational imperatives. As a result, we become extensions to your daily ad operations and can be trusted with any digital media need because deep knowledge is always at hand.
 
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