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Agency bros and lady-bros, I've been there. You pitched the client, won the business, set the web strategy, developed the information architechture, followed SEO best practices, defined the UX, populated the content and squashed all the bugs. Now what?

Time and time again, we've seen great websites promoting strong products, services and content with SEM, Email and Affiliate programs. The consistent hole we've seen in marketing programs is remarketing. If there is remarketing, it is limited to a single network such as the Google Display Network.

We get it, there is enough work in selling the client on the website, not to mention a full suite of online marketing programs. Display can be one of the last tactics on the list to get sold in. The reality is display advertising and especially remarketing support all inbound marketing channels by messaging prospects that have visited the clients' website. Savvy marketers will integrate remarketing creative with current promotions to extend the reach and the exposure of the promotion.

Contact us today to discuss how we can help you help your clients.

Topics: display advertising, retargeting, remarketing, digital agencies, Google Display Network

Adam Parikh

Written by Adam Parikh

In a 13+ year career on the forefront digital marketing, I have proven to be an online marketer and ecommerce professional that delivers results. My deepest knowledge lies in Search (PPC + SEO) and Display (Programmatic, RTB, DSP). I am also well versed in email, affiliate, comparison shopping engines and social media marketing.

Gain Control.

Founded in 2011, ExactDrive is a data-driven digital media buying and planning agency. We’re always on the lookout for motivated ad agencies and businesses with a growth and improvement mindset. The more successful you are, the better your business will grow and ExactDrive is here to help.
ExactDrive works best when paired up with an ad agency or business that is looking to optimize and enhance its service offering and campaign performance. It's important to us not just how much you spend, but where your money goes - we love diversifying our efforts across various digital media channels to maximize return on ad spend.
Whether you want to raise awareness, incite action or open new channels, ExactDrive works behind the scene to deliver results so you can focus on operational imperatives. As a result, we become extensions to your daily ad operations and can be trusted with any digital media need because deep knowledge is always at hand.
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