What does the “Exact Drive Campaign Builder Application For Media Planning and Buying” mean? Well, for the last 30 business days, AppNexus, the World leader in real-time advertising technology, has written detailed overviews about all of the new and refreshed apps in their AppNexus App Marketplace™. Exact Drive’s Campaign Builder Application was one of the first applications integrated and added to the AppNexus App Marketpace™. Below is a copy of the blog post:

We’ve reached the finale of our “30 Apps in 30 Days” series and we conclude with Exact Drive’s Campaign Builder App. The Campaign Builder App is a simple and transparent media planning and buying tool. The app guides you through the process of target selection, ad placement, scheduling and budgeting in a few simple steps. The app includes everything needed to create and execute online marketing strategies that increase sales, attract new customers and open new channels.

Exact Drive Self Serve Advertising Booking Engine

Note: the Campaign Builder App is currently only available to Exact Drive clients.

Original article was posted May 17th, 2012 on AppNexus’ blog.

Get in the driver’s seat.

Advertisers traditionally have very little control over online ad campaigns. We think that’s a mistake. That’s why we let you determine targeting, inventory selection, placement and more. The result is a tailored campaign that aligns with your brand, budget and schedule. We built a simple and transparent self-serve ad buying platform. Exact Drive makes Internet marketing easy, and that’s no small feat. We packaged our unique approach in an intuitive tool that helps automate your campaign.

We built a simple and transparent platform. Exact Drive makes Internet marketing easy, and that’s no small feat. We packaged our unique approach in an intuitive tool that helps automate your campaign. Generate Results, no regrets. Our ad buying platform includes everything you need to create and execute online advertising strategies and open new channels.

Clients can also go beyond banner advertising with mobile device placement and video delivery. Exact Drive can work with you to extend your online strategy and command attention using the latest channels.

Topics: Company News

Tim Nichols

Written by Tim Nichols

Tim Nichols is a founding partner at ExactDrive, a digital media buying agency with white label, reseller and managed service options available. ExactDrive plans, manages, and optimizes online advertising campaigns with the objective of delivering measurable value and empowering clients to find precisely targeted audiences. ExactDrive has offices in Minneapolis, MN and Milwaukee, WI.

Tim Nichols is also a contributing author on Forbes.com.