The move to audio programmatic advertising comes at a time when the industry is seeing a significant shift in audio advertising techniques. Audio advertising is fraud protected, works well on mobile and in terms of reach is beginning to rival TV ads. Spotify, Pandora, Podcasts and iHeartRadio are just the beginning to the opportunity. Audio ads are beginning to rival TV ads in terms of reach and according to research by RAJAR (Radio Joint Audience Research) 3.7 million adults listen to podcasts, which is around 6.5% of the adult population. In the U.S., radio leads all other platforms when it comes to weekly reach, connecting with 93% of the American population aged between 12 and 54.
When you advertise in an audio space, you’re out there on your own. The time you’ve paid for is yours and yours alone, because you’re not competing with other adverts, or a limited screen space. Put simply, listeners can’t listen to anything else while they’re listening to an audio advertisement, so the engagement is a massive factor for placing audio ads.
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ExactDrive works best when paired up with an ad agency or business that is looking to optimize and enhance its service offering and campaign performance. It's important to us not just how much you spend, but where your money goes - we love diversifying our efforts across various digital media channels to maximize return on ad spend.
Whether you want to raise awareness, incite action or open new channels, ExactDrive works behind the scene to deliver results so you can focus on operational imperatives. As a result, we become extensions to your daily ad operations and can be trusted with any digital media need because deep knowledge is always at hand.
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