Twitter's new mute button is designed to allow Twitter users to select specific users and mute them. Once a user has been muted their tweets and retweets will no longer be visible to the person who chose to mute them. Being placed on mute may not be as drastic as being unfollowed, but it certainly raises a few concerns for online business owners and Internet marketers because those who are muted will have no way of knowing the action has occurred. Worse still, if the user forgets to, or chooses not to un-mute, the mute will be effectively as good as an unfollow.
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