James Curran has spent the last decade working in and building ad platforms. As former product and business development lead for Lotame’s Data Management Platform and a product manager for Advertising.com, James has seen a historical trend in the use of multiple ad platforms by companies and believes it points to where they will be taken in the future. His new company, where he serves as CEO and Co-Founder is called STAQ, which he believes is the catalyst in making them working together.
Tim Nichols: Integration of ad technologies. How and when did you come to this as a solution to offer?