Online Advertising News

Managed vs. RTB

Posted by Tim Nichols on Apr 2, 2014 8:34:00 PM

There are two primary types of online media buying: Managed and RTB (Real-time bidding). Not all buying strategies use optimization to determine a bid amount. It is therefore critical that you understand which buying strategy the ad platform or ad network you are working with is using.


Managed buying refers to a situation where an ad platform or ad network is buying inventory from a publisher with which they have a direct financial relationship. This is also known as Buying Direct Inventory, which involves pre-brokered agreements between an advertiser and publisher to deliver a certain amount of specific inventory for a preset cost. Managed bids are always based on booked revenue. Only one Managed bidding strategy utilizes optimization:

Read More

Topics: Real-Time Bidding, Real-Time Media Buying, Buying Direct Inventory, RTB

Recent Posts

Test Drive It

Receive Updates

Popular Posts

Posts by Topic

View All >