ExactDrive News

Where Brands Are Going Wrong With YouTube

Posted by Eric Greener

Dec 10, 2014 6:30:00 AM

YouTube released its first Brand Channel Leader board earlier this year, featuring channels that have had the most success attracting repeat viewership, shares, and engaged fan bases. But how well are brands actually doing on the video-sharing platform?

According to Touchstorm’s Video Index, only 74 of the top 5,000 channels on YouTube belong to brands. This isa mind-blowing statistic, given the video platform’s millions of daily users and the size of marketing budgets for international brands. These 74 brandsare YouTube innovators, who enjoy one new view every two seconds, with their content being liked and shared by legions of loyal fans.

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Topics: Branded Entertainment, YouTube Advertising, Brand Advocate, YouTube

Experiential Marketing Helps The World Experience Your Brand

Posted by Tim Nichols

Jul 22, 2014 10:30:00 AM

Experiential marketing works because it connects customers to brands through live, face-to-face experiences. This strategy carries an inherent risk: if your campaign isn’t engaging and compelling, the result is probably worse than that of a poor flyer, email, or TV ad. With the latter, more traditional marketing methods, users already have an element of disconnection - they can turn away, click a mouse or change their TV channel. But with experiential marketing your target audience is slap bang in the middle of your campaign. For that reason, it’s vital to know what you’re dealing with and how to do it well. 

When experiential marketing campaigns succeed, they usually do so in explosive, incredible ways. It’s useful to highlight a couple of brilliant experiential marketing campaigns to take note of the creativity.

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Topics: Branded Entertainment, Advertising, Experiential Marketing

SheKnows Is Taking Branded Entertainment To A New Level

Posted by Tim Nichols

Dec 10, 2013 1:23:00 AM

I recently had the chance to catch up with Samantha Skey, chief revenue officer at top women's lifestyle media platform SheKnows.

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Topics: SheKnows, Branded Entertainment, Digital Advertising, Likeable Mom, Advertising

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