Digital Media News

ExactDrive is excited to be included in a recently article posted on Forbes.com. POST WRITTEN BY: Tim Nichols, co-founder of ExactDrive Inc.

Virtual reality is here and already making waves in a variety of industries – from healthcare to travel. It's changing the way companies engage with customers and making it possible to give consumers a whole new way to experience a business’s products and services.

As we move into the future, one thing is clear: VR will lead the way and alter the advertising opportunities going forward. With the ability to have customers connect with your offering in a more personal and lifelike way, you have more options with your advertising strategy than ever before.

ExactDrive is excited to be included in a recently article posted on Forbes.com.

When a company notices a sharp decline in its website traffic, the first instinct is likely to hit the panic button. And as their agency, you're probably on the receiving end of that call. While your client might be tempted to overcompensate with a website redesign or an influx of new content, it's important to first investigate the root cause of the traffic drop, and then respond accordingly.

From Google algorithm changes to coding errors, there are numerous potential reasons for a decline, and not all of them are necessarily a website owner's fault. We asked members of the Forbes Agency Council to offer some possible explanations, and what to help your client look for when investigating a dip in site visits. Their best answers are below.

ExactDrive is excited to have a recent article published on Forbes.com. POST WRITTEN BY: Tim Nichols, co-founder of ExactDrive Inc.

ExactDrive is excited to be included in a recently article posted on Forbes.com.

After a string of troubling and inappropriate videos, YouTube sensation Logan Paul, best known for his short films, sketches and daily vlogs, is, quite literally, paying for his behavior. YouTube temporarily suspended ads from running on Paul's account, effectively cutting off a huge revenue stream for the influencer.

Of course, Paul is not unique: Plenty of celebrities have lost endorsement deals over personal scandals and damaged reputations. When an influencer's reputation goes south, the brands on the other side need to distance themselves from that person, lest they hurt their own reputation among consumers.

ExactDrive is excited to be included in a recently article posted on Forbes.com.

With the foray into digital marketing becoming easier and more affordable, many companies are tossing their hat into the arena and giving it a try. Your business, like many others, may benefit from using digital marketing to your advantage — if you keep your wits and focus on the audience at hand. 

Using approaches such as video, content, social media and mobile advertising can help your business make a name for itself and rank higher in Google searches with minimal cost and time. But, as a new business, where do you concentrate your efforts without becoming overwhelmed?

Below, 15 members of the Forbes Agency Council share some digital marketing tips that newer companies can use to gain name-brand recognition. Here is what they suggest:

ExactDrive is excited to be included in a recently article posted on Forbes.com.

If your business isn't taking advantage of using SEO strategies on its website, blogs and social media pages, you're missing the boat in terms of ranking your business in internet searches. SEO is one of the most effective ways to ensure your customers find your business and buy your products.

As simple as SEO can be to utilize, it is a constantly evolving technique that needs a good understanding and a knowledge base of what is new or on the horizon for ranking schemes. This year is no different, as several SEO trends are coming to light that can help your organization achieve a top result in a Google search, giving your business an edge over your competition. 

Twelve members of the Forbes Agency Council share the SEO trend or change that is impacting their work this year.

ExactDrive is excited to have a recent article published on Forbes.com. POST WRITTEN BY: Tim Nichols, co-founder of ExactDrive Inc.

Although TV might continue to be the most dominant medium for ad spend, the rise of mobile is difficult to ignore.

Both Facebook and Google have contributed to an increasing need for companies to make sure they're connecting with their customers through mobile channels. The two accounted for about 60% of all ad spend in 2017. So, with that information in mind, it's important for you to start thinking about whether your mobile presence has the power to captivate and convert your audience. The following tips could help.

Full article can be found here.

ExactDrive is excited to be included in a recently article posted on Forbes.com.

Your brand's unique value proposition (UVP) is a critical asset that should serve as the core tenet of your marketing messaging. It tells consumers, employees, investors and other stakeholders exactly what your company offers that no others can. It defines your point of differentiation and explains why you're the right choice to help a customer solve their problems.

If your business is in its very early stages, you may not have yet created your UVP. Follow this advice from Forbes Agency Council members to help you understand and clearly articulate what makes your brand special.

ExactDrive is excited to be included in a recently article posted on Forbes.com.

ExactDrive is excited to have a recent article published on Forbes.com. POST WRITTEN BY: Tim Nichols, co-founder of ExactDrive Inc.

Pexels

 

Native advertising is quickly growing to be a popular method of getting brands in front of new audiences. By creating appealing content that matches both the theme and style of a third-party website, businesses can seamlessly attract new followers and enhance visibility for its brand.

Not only do viewers spend almost the same amount of time reading native ads as they do editorial content, but they also pay 53% more attention to native advertising when compared to banner ads.

Full article can be found here.