ExactDrive is excited to be included in a recently article posted on Forbes.com. Post written by Tim Nichols, co-founder of ExactDrive Inc.
Marketing was once viewed as a "one size fits all" activity, where businesses broadcast the same message to every single customer. In recent years, marketers have gained access to a wealth of individual consumer data and insights, making it easier to personalize their efforts for maximum effectiveness.
In the business-to-business world, these personalized campaigns happen in the form of account-based marketing (ABM). By marketing individually to each client based on their needs, you can demonstrate your value and ultimately increase sales with that account.