Digital Media News

San Francisco, CA (PRWEB) March 26, 2012 - Digital media agency Exact Drive and display ad design platform Canned Banners are announcing a partnership to offer marketers a one-stop solution for launching and managing dynamic display ad campaigns. The service increases the performance and precision of display advertising campaigns by personalizing ad creative in real time for each viewer.

Available as a single, unified offering, the service includes: media strategy and planning, dynamic ad setup, campaign management and reporting, and ongoing performance optimization. Advertisers may learn more at http://www.exactdrive.com/dynamic-ads.

Dynamic ad campaigns identify opportunities where advanced targeting methods can be blended in real time with advertisers’ own product and offer data. In a fraction of a second, this data is used to generate custom-tailored display ads that match viewers’ individual interests. For example, a real estate advertiser might target homebuyers in a given geographic area with nearby listings, or a travel campaign might feature last-minute Hawaiian vacation deals adjacent to contextually relevant travel content.

Online advertising could use some simplification. Anybody that has spent more than two months working in the online advertising space will tell you that it is a fast-paced, complex, confusing, always changing, and exhausting industry that has few, if any, dedicated rules, set procedures, or processes that everybody agrees with and follows. Even companies offering the same services use different names to refer to the same thing: online advertising, Internet marketing, display advertising, and so on. Luckily, some companies are dedicating themselves to making certain tasks a little simpler. San Francisco-based start up Canned Banners is an example of such a company, not to mention their expertise in dynamic ads.

Online Political Advertising is on the rise and as a result ExactDrive is getting a lot more involved. Please see our press release below.

WASHINGTON, DC, February 9, 2012 – Internet Broadcasting and ExactDrive announced today an agreement to provide political and issue advocacy campaign advertisers with digital advertising offerings that will combine professional creative development and advanced voter targeting. The announcement was made by executives of the two companies at the Conservative Political Action Conference meeting today in Washington.