Digital Media News

Elise Kuhlow

I work on the advertising operations team with a primary focus on ad creative design and creation for our clients. Graphic designer & Artist. Amateur introvert. Unapologetic animation practitioner. Beer aficionado. Bacon geek. Online advertising all-star.

Recent Posts

May 17, 2016 9:30:00 AM

Was That Click On The Banner Ad As Good For You As It Was For Your Customer?

Banner ads have gotten something of a bad reputation over the years - mostly because digital marketers really didn't understand how to use them until very recently. A lot of advertising experts have delivered informative articles and blogs about how you can upgrade and improve your banner advertisements to encourage greater numbers of clicks, and better engagement from your audience, but few people focus on how banner ads can continue to give brands value too.

After all, while it's important to make sure that you're giving your customers a good experience with your marketing efforts, it's also essential to ensure that your marketing budget is being spent on measures that actually profit you in some way. Following, we'll address some of the things that banner advertisements really do well, so you can determine how each click is really having an impact on your business.

Mar 17, 2016 9:00:00 AM

Using Google Analytics for Banner Ad Development

The online world of advertising as we used to know it has changed over the recent decades. Where banner ads used to earn about a 44% CTR, today, these ads have to work much harder if they want to get the attention of an audience, and convince that audience to progress into action. Although trying out new creative solutions and thinking outside of the box with your banner creations can help, one of the best solutions for developing successful banner ads lies within the welcoming arms of Google Analytics.

If you've been spending your advertising budget on just about any kind of advertising, then one of the most important things you'll need to ensure that you're not simply wasting your money, is follow and analyze the performance of those ads. Although you may not necessarily make your banner ads directly through Google analytics, you can use those analytics to improve the banner creatives you do create, and increase your chances of click-through and conversions.

Mar 2, 2016 9:00:00 AM

3 Main Benefits of Self-Serve Advertising

If you're a small to medium-sized business, the chances are that you've already learned the frustrations involved with finding advertisers to place advertisements on your website. It can be incredibly costly to maintain and hire a dedicated sales team that are there to organize your ads on your behalf, which is one of the reasons why the self-serve model has emerged into an effective and popular option. Self-serve advertising makes the process of finding advertisers easier, so that you don't have to worry about micro-managing or searching for marketing opportunities yourself. Instead of searching everywhere for opportunities to make money, the advertisers you need can simply serve themselves up to you once you've properly set up the self-service program.

What's more, a bonus of self-serve advertising is that business owners don't have to worry about offering every inch of their ad space to self-service ads. Depending on what works for your company, you can create a combination of self-service advertising solutions, and using your ad sales team for larger and more complex solutions.