The thing with marketing is, everyone seems to have an opinion. We all know that ExactDrive sure does. Click-baiting and the regurgitating of second-rate information is commonplace, so how do you separate the marketing masters from the self-appointed gurus? Let us help. We’ve got 5 of the top marketing blogs on the internet and, without further ado, here are some of the most valuable best-kept secrets…
This is a great, diverse resource for all aspects of digital marketing, from conversion rates and retargeting, through to analytics and mobile advertising. Today’s digital marketers have too many options when it comes to software and advertising tools, so find out what’s best for you. With a huge amount of content on the site, don’t worry about usability – Adobe have clear categories making it easy for you to delve in and out.
If metrics and analytics are your thing (or you need to learn), then head to this blog. Created by Bryan and Jeffrey Eisenburg (two marketing influencers and speakers), this blog specializes in using very clear, specific examples. This blog is great because it covers highly technical issues in a simple way, with concrete case studies and screenshots.
Scott Brinker owns this blog, a blog that talks about a very important issue – the convergence of traditional and innovative marketing. How do tried and tested methods mix with the latest technologies at our disposal? Why are they not mutually exclusive?
Learn about modern solutions to old problems, and how cutting edge technology is driving the modern marketing departments of every top-class company.
This is a resource that’s been designed to cover whatever the current marketing trends are. This is clearly the place to go if you want to know more about a buzzword you’ve been hearing by the watercoolers, in the boardroom or on the forums.
This blog is owned by Avinash Kaushik, a digital marketing evangelist at Google who has a growing audience. Having seen many of Silicon Valley’s most visible brands build and develop impressive marketing strategies, he’s well placed to talk about creating and managing a data-driven approach to marketing.