Contextual targeting uses keyword lists to match your campaigns to relevant webpages. Create your own keyword list or use ours. Standard pre-made lists have been optimized for performance and include brand-safety features. Each category has sub-lists that can be individually targeted. Custom lists allow for brand-specific keywords.
A website's content is analyzed for keywords and meta data.
Specific webpages are matched with words and phrases from your keyword lists.
Your ads are displayed on the corresponding webpages.
1. Contain enough keywords to match with available inventory. On the other hand, too many keywords decreases the effectiveness of the targeting.
2. Not include phrases of more than 3 words, as they can make the segment too general. We want to be precise!
3. Avoid duplicate keywords and phrases. Keywords are reduced to their base or root form. If you include “eat” in your list, you do not need to include “eats” or “eating.”
Founded in 2011, ExactDrive is a data-driven digital media buying and planning agency. We’re always on the lookout for motivated ad agencies and businesses with a growth and improvement mindset. The more successful you are, the better your business will grow and ExactDrive is here to help.
ExactDrive works best when paired up with an ad agency or business that is looking to optimize and enhance its service offering and campaign performance. It's important to us not just how much you spend, but where your money goes - we love diversifying our efforts across various digital media channels to maximize return on ad spend.
Whether you want to raise awareness, incite action or open new channels, ExactDrive works behind the scene to deliver results so you can focus on operational imperatives. As a result, we become extensions to your daily ad operations and can be trusted with any digital media need because deep knowledge is always at hand.
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