Contextual targeting uses keyword lists to match your campaigns to relevant webpages. Create your own keyword list or use ours. Standard pre-made lists have been optimized for performance and include brand-safety features. Each category has sub-lists that can be individually targeted. Custom lists allow for brand-specific keywords.
A website's content is analyzed for keywords and meta data.
Specific webpages are matched with words and phrases from your keyword lists.
Your ads are displayed on the corresponding webpages.
1. Contain enough keywords to match with available inventory. On the other hand, too many keywords decreases the effectiveness of the targeting.
2. Not include phrases of more than 3 words, as they can make the segment too general. We want to be precise!
3. Avoid duplicate keywords and phrases. Keywords are reduced to their base or root form. If you include “eat” in your list, you do not need to include “eats” or “eating.”
Founded in 2008, ExactDrive designed and developed its real-time media buying ad platform to enable digital media buyers to evaluate, bid on and purchase ad inventory on an impression-by-impression basis. With real-time bidding, media buyers can drive meaningful one-to-one connections to consumers with greater scale, brand safety, results and efficiency.
Whether you want to raise awareness, incite action or open new channels, ExactDrive's managed services team works behind the scene to deliver results so you can focus on operational imperatives. Our digital media buying and planning platform provides a turn-key solution to plan, traffic, manage, and analyze your online ad campaigns.
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