Category targeting places display advertisements on websites that are categorically relevant to your industry and customers’ interests. It's the first cousin to behavioral targeting and another critical tool to put in your online advertising toolbox.
ExactDrive defines its available inventory (websites) into main categories and sub-level categories, following the categorical breakdown of the Interactive Advertising Bureau. Any categories (main or sub-level) can be included or excluded together within a campaign Examples include entertainment, technology, health and travel.
Arts & Entertainment: Entertainment Industry, Offbeat, Fun & Trivia, Comics & Animation, Music, Visual Art & Design, Celebrity News, Movies, TV & Video, Humor, Radio, Nightlife Events, Performing Arts
Autos & Vehicles: Boats & Watercraft, Locomotives and Trains, Hybrid & Alternative Vehicles, Trucks & SUVs, Bicycles, Automotive Technology, Performance Vehicles, Scooters & Mopeds, Vehicle Parts & Accessories, Commercial Vehicles, Personal Aircraft, Vehicle Maintenance, Classic Vehicles, Off-Road Vehicles, Concept Vehicles, Campers & RVs, Motorcycles, Vehicle Brands
Beauty & Personal Care: Skin Care, Weight Loss, Cosmetology, Spas & Beauty Services, Cosmetic Procedures, Hair Care, Body Art & Tattoos, Fitness, Beauty Pageants, Fashion & Style
Books & Literature: Magazines, Classic Literature, Fan Fiction, E-Books, Writers Resources, Children's Literature, Poetry, Book Retailers
Business & Industry: Jobs, Agriculture & Forestry, Small Business, Directories, International Business, Aerospace & Defense, Retail Trade, Business Services, Opportunities, Advertising & Marketing, Professional & Trade Associations, Business Operations, Hospitality Industry, Printing & Publishing, Business Education, Energy & Utilities, Pharmaceuticals & Biotech, Automotive Industry, Transportation & Logistics, Intellectual Property
Computers & Electronics: Networking, Computer Security, Hardware, Cell Phones, PDAs, Home Theater, TV, Audio Players and Systems, Game Systems, Software, Consumer Electronics, Cameras and Camcorders, Enterprise Technology, Programming, Electronics & Electrical
Education: Childhood Education, Instructional Technology, Continuing Education, College and University
Finance: Credit & Lending, Investing, Banking, Insurance, Accounting & Auditing, Grants & Financial Assistance, Taxes, Financial Planning, Retirement & Pension, Currencies & Foreign Exchange, Mortgages and Loans
Food & Drink: Cooking & Recipes, Candy & Sweets, Vegetarian, Vegan, Alcoholic Beverages, Restaurants, Non-Alcoholic Beverages, Grocery & Food Retailers
Games: Arcade & Coin-Op Games, Gambling, Table Games, Computer & Video Games, Cheats & Walkthroughs, Roleplaying Games, Children's Games & Activities, Puzzles & Brainteasers, Card Games, Party Games, Board Games, Online Games
Health: Aging & Geriatrics, Reproductive Health, Medical Devices & Equipment, Nursing, Public Health, Health Foundations & Medical Research, Mental Health, Pharmacy, Health Education & Medical Training, Women's Health, Men's Health, Pediatrics, Health Conditions, Vision Care, Medical Literature & Resources, Oral & Dental Care, Alternative & Natural Medicine, Substance Abuse, Medical Facilities & Services, Nutrition
Home & Garden: Home Furnishings, Yard & Patio, Home Appliances, Swimming Pools & Spas, Gardening & Landscaping, Pest Control, Domestic Services, Kitchen & Dining, Bed & Bath, Home Improvement
Internet & Telecom: Service Providers, Web Design, Search Engines, Web Portals, Mobile & Wireless, Web Apps & Online Tools, Email & Messaging, VOIP & Internet Telephony, Culture, Teleconferencing
Law & Government: Military, Legal, Social Services, Public Safety
Lifestyles: Seniors & Retirement, Ethnic & Identity Groups, Religion & Belief, Women's Interests, Disabled & Special Needs, Men's Interests, Subcultures & Niche Interests, Kids & Teens, Social Sciences, Genealogy, Social Issues & Advocacy, Family & Relationships
News: World News, Local News, Health News, Weather, Business News, Technology News, Broadcast & Network News, Sports News, Politics, Journalism & News Industry
Online Communities: Online Goodies, Forum & Chat Providers, File Sharing & Hosting, Virtual Worlds, Dating & Personals, Social Networks, Blogging Resources & Services, Photo & Video Sharing, Online Journals & Personal Sites
Pets & Animals: Animal Products & Services, Wildlife, Pets
Real Estate: Property Development, Timeshares & Vacation Properties, Commercial & Investment Real Estate, Real Estate Listings, Apartments & Residential Rentals, Real Estate Agencies, Property Management, Property Inspections & Appraisals
Recreation: Crafts, Special Occasions, Clubs & Organizations, Recreational Aviation, Radio Control & Modeling, Paintball, Outdoors, Water Activities
Reference & Language: General Reference, Technical Reference, Libraries & Museums, Language Resources, Humanities, Geographic Reference
Science: Scientific Institutions, Earth Sciences, Physics, Computer Science, Medical Science, Chemistry, Mathematics, Biological Sciences, Engineering & Technology, Space Science, Astronomy, Ecology & Environment
Shopping: Free Stuff, Auctions, Retail Stores, Gifts & Special Event Items, Wholesalers & Liquidators, Footwear, Apparel, Office Supplies, Customer Services, Car Shopping, Swap Meets & Outdoor Markets, Antiques & Collectibles, Music, Books, Videos, Games, Coupons & Discount Offers, Toys, Shopping Portals & Search Engines, Accessories, Home and Garden, Consumer Affairs & Product Reviews, Tobacco Products, Photo & Video Services, Health and Beauty, Classifieds, Sporting Goods, Luxury Goods
Sports: College, Table Sports, Football, Olympics, Boxing, Strength Sports, Extreme Sports, Wrestling, Motor Sports, Bowling, Soccer, Equestrian, Winter Sports, Martial Arts, Boating, Racquet Sports, Cycling, Weight Lifting, Hockey, Basketball, Precision Sports, Cricket, Water Sports, Golf, Baseball, Outdoors
Travel: Travel Guides & Travelogues, Air Travel, Hotels & Accommodations, Travel Agencies & Services, Cruises & Charters, Tourist Destinations, Car Rental & Taxi Services, Transportation, Bus & Rail, Museums and Galleries, Amusement and Theme Parks, Luggage & Travel Accessories
World Localities: Middle East, Latin America, Europe, Polar Regions, Asia, Oceania, Africa, North America
Founded in 2008, ExactDrive designed and developed its real-time media buying ad platform to enable digital media buyers to evaluate, bid on and purchase ad inventory on an impression-by-impression basis. With real-time bidding, media buyers can drive meaningful one-to-one connections to consumers with greater scale, brand safety, results and efficiency.
Whether you want to raise awareness, incite action or open new channels, ExactDrive's managed services team works behind the scene to deliver results so you can focus on operational imperatives. Our digital media buying and planning platform provides a turn-key solution to plan, traffic, manage, and analyze your online ad campaigns.
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