Online Advertising News

Did Retargeting Ruin Your Christmas?

Posted by Tim Nichols on Dec 30, 2015 9:07:29 AM

When you visit a website and start shopping for a product, then see the same or similar products through an advertisement on Facebook or Google a couple of days later - it isn't a coincidence. Savvy online companies everywhere are making use of the effective strategy of "retargeting" - a technique designed to tailor ads specifically to the behavior a certain user displays.

Though retargeting has many benefits for consumer and company alike, it can become a problem during the festive season, if you want to keep your searched-for items a secret from other people using your computer. Fortunately, managing the ways in which you are served advertisements is possible if you know how to adjust your online activities.

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Topics: retargeting, Happy Holidays, retargeting platforms, Private Browsing

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