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An introduction To Facebook Products Ads

Posted by Tim Nichols

Mar 24, 2015 8:00:00 AM

Social networking giant Facebook is hoping to attract more digital advertisers with its latest ad unit, ‘Product Ads,’ that’s been designed to help retailers target their ads more effectively to its estimated 1.39 billion monthly users. Product Ads will allow users to upload their entire catalog of products onto the site and target different users with specific products. The products will be selected based on the user's profile, interests and browsing behavior.

The move reflects Facebook's desire to prove that its estimated 1.39 billion members are good for more than just "likes", as it enters intothe lucrative product-listing ad market, currently dominated by Google Shopping Ads.

So, what is Facebook proposing with Product Ads and how does it work?

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Topics: Facebook Advertising, Facebook Ads, Social Media Advertising, Facebook, Facebook Product Ads

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