Whether it's the Snap stories on your Snapchat application, the pictures on Instagram or the videos that a company posts on their website, we're all naturally more drawn to things that we can look at rather than read. Generally speaking, human beings are visual creatures, and we're attracted to anything that's beautiful or eye-catching.
At ExactDrive, we have seen the popularity of visual ads grow more every day. We have long worked with a variety of visual ads including instream and outstream video creatives, integrated dynamic ads, interactive in-game displays and mobile video ads -- and we have witnessed large campaign successes with each of these formats.