ExactDrive is excited to have a recent article published on Forbes.com. POST WRITTEN BY: Tim Nichols, co-founder of ExactDrive Inc.
Native advertising is quickly growing to be a popular method of getting brands in front of new audiences. By creating appealing content that matches both the theme and style of a third-party website, businesses can seamlessly attract new followers and enhance visibility for its brand.
Not only do viewers spend almost the same amount of time reading native ads as they do editorial content, but they also pay 53% more attention to native advertising when compared to banner ads.
Full article can be found here.