The presentation detailed the shift in media consumption in the United States and forecast the latest trends in digital advertising spend for 2012. It offered insightful data about the explosive growth of mobile advertising, the increasing popularity of video advertising and the importance and complexity of display advertising and Internet marketing as a whole.
Mr. Ray’s presentation shared information that nicely complimented a recent quote by Sherrill Mane, Senior Vice President, Research, Analytics, and Measurement, IAB, “Digital advertising’s stellar performance in 2011 attests to the high-value marketers put on the medium. In addition, with advancement in areas like mobile and digital video, it appears that there will be robust avenues for interactive’s growth in the future.”
Exact Drive looks forward to sponsoring future events hosted by the Austin Ad Fed.
ExactDrive plans, manages and optimizes Internet advertising campaigns with the objective of delivering measurable value and empowering clients to find precisely targeted audiences. The company has handled campaigns for numerous corporate clients including AmericInn, Disney World Resorts, Travel Leaders and NCC Media; association clients including the Alliance of Automobile Manufacturers, Coalition of Minnesota Businesses, and the St. Paul Area Chamber of Commerce; and political clients including the American Conservative Union and Freedom Club State PAC. Founded in 2009, Exact Drive has offices in Washington, DC, Austin, TX, Phoenix, AZ and is headquartered in St. Paul, MN. For more information: www.exactdrive.com.
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Brian McClung: 651-717-4182
brian@exactdrive.com