Good marketing content can inform or entertain, ideally doing both for maximum reach. In the best-case scenario, a business develops content that’s so engaging that it attracts users to its website, rather than just having content for users who would have come anyway.
Yet, creating effective marketing content takes effort, requiring consideration of audience interests, multiplatform accessibility and ease of navigation. To help you differentiate your site from competitors, we asked 14 members of Forbes Agency Council to weigh in with their best content creation ideas.
Members of Forbes Agency Council share their best tips for leveraging brand ambassadors.PHOTOS COURTESY OF THE INDIVIDUAL MEMBERS.