ExactDrive is excited to be included in a recently article posted on Forbes.com. Post written by Tim Nichols, co-founder of ExactDrive Inc.
In the era of #BlackLivesMatter and #MeToo, social justice issues -- especially as they relate to corporate ethics -- have come to the forefront of many consumers' minds. High-profile brands no longer think twice about ousting executives over racist rants and harassment allegations -- just look at Papa John's and Nike.
Of course, it's not always as simple as firing the offending person. When someone who publicly represents a brand does wrong in the eyes of consumers, that company has a long road ahead of them to recover their image and reputation.
Below, 13 members of Forbes Agency Council share a few key "do's" and "don'ts" for handling your PR strategy after an individual is accused of unethical behavior.
Images courtesy of FAC members. Members of the Forbes Agency Council Weigh In.