ExactDrive is excited to be included in a recently article posted on Forbes.com. Post written by Tim Nichols, co-founder of ExactDrive Inc.
Marketing was once viewed as a "one size fits all" activity, where businesses broadcast the same message to every single customer. In recent years, marketers have gained access to a wealth of individual consumer data and insights, making it easier to personalize their efforts for maximum effectiveness.
In the business-to-business world, these personalized campaigns happen in the form of account-based marketing (ABM). By marketing individually to each client based on their needs, you can demonstrate your value and ultimately increase sales with that account.
If your business is ready to try ABM, here's what Forbes Agency Council members recommend doing to effectively engage your prospects.
Images courtesy of FAC members. Members of the Forbes Agency Council Weigh In.