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11 Ways Artificial Intelligence Can Improve An Agency’s Workflow - Forbes.com

Written by Tim Nichols | Jun 1, 2021 2:18:00 PM

ExactDrive is excited to be included in a recently article posted on Forbes.com. This post was written by Tim Nichols of ExactDrive Inc.

Artificial intelligence is an innovative technology that aids businesses worldwide in areas ranging from shipping and logistics to sales. In the marketing and advertising space, AI can offer crucial technological advantages. Given their ability to learn from mistakes and track records accurately, AI and machine learning are invaluable tools for collecting and analyzing data.

While workflow processes can be improved by leveraging AI, doing so requires a clear understanding of how the system would work. Below, 11 experts from Forbes Agency Council weigh in on how an agency can improve its workflow by using AI to bolster existing processes. 

PHOTOS COURTESY OF THE INDIVIDUAL MEMBERS.

4. Improving Customer Communication

Utilizing an AI customer service communication or chat service for your website can improve your workflow. We have found that being able to offer immediate initial replies to website visitors is very valuable. It provides instant feedback, an immediate value-add and partial satisfaction to the website visitor. - Timothy Nichols, ExactDrive, Inc

5. Comparing Messaging Across Channels

Having tools that make us smarter in helping our clients and map into our daily workflow is a competitive advantage in today’s world. We use a natural language tool that allows us to compare company messaging across channels. Knowing our AI platform is working in the background to alert us of reputational risks and media mentions is essential. The possibilities are endless! - Kathleen Lucente, Red Fan Communications

 
Full article can be found here.
 
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