Companies now have more access than ever before to consumer data. This allows for greater personalization in sales and marketing efforts, particularly in agencies that practice account-based marketing (ABM).
When executed properly, ABM can lead to better client relationships and greater brand engagement. However, to work together effectively, your sales and marketing teams need to be aligned and work together to create a targeted, collaborative plan. To get both teams on the same page, try the following strategies from 10 members of the Forbes Agency Council.