ExactDrive is excited to be included in a recently article posted on Forbes.com. Post written by Kelsey Gusho of ExactDrive Inc.
Modern technologies have enabled companies to get to know their target audience better than ever before. As such, many businesses choose to use customer data to evolve in order to suit their customers’ needs. Rebranding is an effort to better a company’s connection with their audience, but it can leave intended consumers unsure.
So, what is the best way for companies to shift their brand in order to better speak to today’s customers, while also minimizing a divided reception? Below, members of Forbes Agency Council share their most effective methods for shifting their branding, while retaining new and old customers alike.
Members of the Forbes Agency Council weigh in.IMAGES COURTESY OF FAC MEMBERS.