Marketing strategies require input from both the company doing the campaign and the ad agency itself. Clients need to be kept "in the loop" for them to have a chance of doing their part in a campaign. Sadly, many agencies lack a defined strategy for informing clients, while many customers tend to leave the reins of the campaign fully in the hands of the agency and don’t offer their input even when required.
This kind of miscommunication can eventually ruin a business partnership. To avoid this, agencies need to get clients up to date on what's going on with their campaigns so that those businesses can capitalize on the opportunities the campaign presents. Twelve contributors to Forbes Agency Council discuss how agencies can hope to keep their clients in the loop and more involved with their campaigns.
Members of Forbes Agency Council share their best tips for leveraging brand ambassadors.PHOTOS COURTESY OF THE INDIVIDUAL MEMBERS.
Discuss Expectations Upfront
In order to keep clients "on the ball" and up-to-speed with what is required of them, it is important to discuss expectations prior to the start of a project and make sure that there are various check-in points scheduled throughout the duration of that project. This can be as simple as hopping on the phone once a week or checking a box in a shared spreadsheet. - Timothy Nichols, ExactDrive, Inc