ExactDrive is excited to be included in a recently article posted on Forbes.com. Post written by Tim Nichols of ExactDrive Inc.
As augmented reality and virtual reality are taking the world by storm, especially in the current context where technologies that connect remotely are more valued than ever, a growing number of businesses are becoming aware of the benefits of using X reality in their operations.
While the customer-facing side of AR/VR in business has been limited until recently, industries are now embracing these technologies in their marketing and advertising efforts, with widespread success. From education to retail to fashion to hospitality, there are multiple industries that can greatly benefit from AR/VR marketing.
Here, 10 members of Forbes Agency Council discuss some of the sectors that are already embracing AR/VR for marketing and how this impacts their progress.
Members share insights on the industries that are most likely to benefit from augmented and virtual reality.
PHOTOS COURTESY OF THE INDIVIDUAL MEMBERS.Furniture And Home Goods
In addition to real estate, I think we will see more furniture and home goods industries leverage VR and AR capabilities. With the housing market being hot, millennial homebuyers will be looking to purchase items to fill their new living quarters. Being able to picture the item in your space and then order it online with contactless delivery is an awesome tool that will be used by many. - Timothy Nichols, ExactDrive, Inc
E-Commerce
All industries are being changed by virtual, augmented and mixed reality. Take spatial computing, the new way of visualizing and interacting with content. If we focus on marketing, mobile-augmented reality is very promising. Looking at a watch on your wrist, or sunglasses in selfie mode, trying on shoes, and wearing make-up, all with your mobile device. E-commerce has the biggest opportunity to leverage mobile AR. - Azad Abbasi, Genius