What types of video can I run on Exact Drive?
You can run both in-stream video and in-banner video.
What is "in-stream" video?
In-stream video creatives are played in video players on web pages. They are played before, in the middle of, or after other video content, and use VAST XML to ensure proper rendering in the players.
What is "in-banner" video?
In-banner video creatives are played in banner placements rather than in video players. To enable video playing, Exact Drive serves these creatives with the JW Player. Any banner placement may accommodate in-banner video creatives, if allowed by the publisher.
For the JW Player's technical specifications, see http://www.longtailvideo.com/players/jw-player/tech-specs.
What is VAST?
VAST stands for Video Ad Serving Template. It is an XML-based video ad serving protocol that provides a uniform way for video content to be transferred from ad servers to video players on web pages. For more details about VAST, see the Interactive Advertising Bureau's VAST documentation at http://www.iab.net/guidelines/508676/digitalvideo/vast.
What are the technical specifications for in-stream (VAST) and in-banner videos?
Video creatives hosted by Exact Drive:
Video creatives served by a third-party ad server:
Video creatives hosted on a third-party CDN but served by Exact Drive:
Does Exact Drive encode video files?
Yes, but for hosted in-stream video only. When you upload an in-stream video, we automatically encode the file in the MP4, FLV, and WebM formats, as these are the formats most commonly accepted by VAST video players across devices accessing the web. All three formats, for example, are required for serving video on YouTube and other Google video inventory. The encoding process takes no longer than a few minutes and Exact Drive performs this encoding at no additional expense to you.
Does Exact Drive support VPAID?
You can add VPAID-enabled in-stream video creatives to Exact Drive, but we cannot guarantee that they will work with all video players. For more information about VPAID (Video Player Ad-Serving Interface Definition), see the Interactive Advertising Bureau's VPAID documentation at http://www.iab.net/guidelines/508676/digitalvideo/vsuite/vpaid.
Will my in-stream (VAST) videos always run on suitable inventory?
Yes. In-stream video creatives will run only on placements that are explicitly enabled for VAST video. To get the widest reach for your in-stream video campaigns, we recommend setting only minimal inventory targeting.