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An advertiser is an entity that displays its creatives on publisher web pages, generally to enhance brand awareness or induce users to make a purchase or take some other kind of action. Before you can start running campaigns and serving creatives on behalf of an advertiser, you must set up the advertiser itself. This page walks you through the process. Check out the ExactDrive Advertising Campaign Builder Playbook.
Note: Filling in these options are optional so if you do not have information for one of the fields it is okay, you can still create a new advertiser account.