SheKnows.com

LEADING LIFESTYLE WEBSITE AND WOMEN'S MEDIA PLATFORM SEEKS TO INCREASE NEW VISITOR ACQUISITION

Personalized Retargeting And Dynamic Display Ads Work Together To Produce Higher Click Rates.

Our self-serve advertising platform with managed services provides a leading solution for advertising your brand online.

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Situation

SheKnows_logoSheKnows.com is am award-winning women's media platform and top lifestyle website with more than 40 million unique visitors per month.She Knows, LLC wanted to increase new visitor acquisition using their wealth of content and articles.

Campaign Challenges

Place body copy here.

Solution

Content-driven dynamic ads

ExactDrive's dynamic ad technology partner, Canned Banners, designed the ads to attract engagement and clicks based on the merits of SheKnows’ content instead of using splashy animations and gimmicky ad copies. By leveraging existing RSS feeds, SheKnows was not required to do any integration work. Another benefit of RSS-based creatives is automatic year-round relevance.

As seasons change, so do the topics featured in the ads, yielding a significant performance boost. Geo-targeting at a DMA level, auto managing under-performing DMAs, and retargeting users which have historically clicked on SheKnows advertisements were also implemented. 

Results

By employing the following media optimization strategies, ExactDrive was able to boost the CTR by 2.5x from a respectable 0.18% to an impressive 0.46%. A 155% click-through rate lift was achieved after switching from static JPEG to dynamic HTML ads and A/B testing creatives.

Cross-device targeting with HTML5

Flash-based dynamic ads would have been restricted mostly to laptops and desktops, but with HTML5 dynamic ad creative, virtually any device can be targeted, including iPhones, iPads, and other smartphones and tablets. Due to the casual nature of SheKnows content, it was critical to reach readers during leisure time on tablets and smartphones, making HTML5 a perfect creative format for achieving maximum audience reach and engagement.

INDUSTRY

Lifestyle & Women's Media

ABOUT THIS COMPANY

SheKnows is an award-winning women’s media platform and a top lifestyle site with a network of more than 40 million unique visitors per month.

"Exact Drive is a very dependable and innovative partner. Their advertising solutions help drive sales and have generated strong customer engagement."

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